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This study aims to investigate the effect of marketing mix and service quality on tourist satisfaction. The main objective of the study is divided into two sub-objectives: investigating the effect of the marketing mix on tourist satisfaction and investigating the effect of service quality on tourist satisfaction. The population in this study are all tourists visiting the Tourism Destinations in the City of Medan. Sampling using non probability sampling. Sampling of tourists in this research was determined by quota sampling of 200 respondents. Data collection techniques used in this study include interviews and provide questionnaires to the relevant parties. The technique of data analysis in this research is descriptive and multiple regression. The results of the study showed that the marketing mix and service quality variables partially and simultaneously had a significant effect on tourist satisfaction in the Tourist Destinations in the City of MedanKeywords: Marketing mix, service quality, tourist satisfaction

Purposes - This research aims to analyze the influence of leadership on lecturers' emotional fatigue, Self-efficacy on lecturers' emotional fatigue, leadership on lecturers' job satisfaction, Self-efficacy on lecturers' job satisfaction, emotional fatigue on lecturers' job satisfaction, the role of emotional fatigue in mediating the influence of leadership on job satisfaction lecturer and analyze the role of emotional fatigue in mediating the effect of self-efficacy on lecturer job satisfaction. Methods - The approach used in this study is an associative approach. The research sample was 219 lecturers. The technique of collecting data is by questionnaire. Data analysis techniques and models use path analysis. Findings - The results showed that leadership and self-efficacy had a positive and significant effect on the emotional exhaustion of the lecturer. Leadership and self-efficacy have a positive and significant effect on lecturer job satisfaction. Emotional fatigue has a positive and significant effect on lecturer job satisfaction. Keywords - Leadership, self efficacy, emotional fatigue, job satisfaction, Tujuan - Untuk menganalisis pengaruh kepemimpinan terhadap kelelahan emosional dosen, Self-efficacy terhadap kelelahan emosional dosen, kepemimpinan terhadap kepuasan kerja dosen, Self-efficacy terhadap kepuasan kerja dosen, kelelahan emosional terhadap kepuasan kerja dosen, peran kelelahan emosional dalam memediasi pengaruh kepemimpinan terhadap kepuasan kerja dosen dan menganalisis peran kelelahan emosional dalam memediasi pengaruh Self-efficacy terhadap kepuasan kerja dosen. Metode - Pendekatan yang digunakan dalam penelitian ini adalah pendekatan asosiatif. Lokasi Penelitian ini adalah di Universitas Muhammadiyah Sumatera Utara (UMSU) dan Universitas Muslim Nusantara (UMN) Al Washliyah. Populasi penelitian adalah seluruh dosen tetap Universitas Swasta yang dimiliki oleh Yayasan Islam (Organisasi Islam) yang berjumlah 425 orang dosen tetap yang memiliki jabatan fungsional Asisten Ahli, Lektor dan Lektor Kepala dan memiliki karakteristik : (1) masa kerja di atas 1 tahun, (2) Domisili di Medan dan (3) Melaksanakan Tri Dharma Perguruan Tinggi. Penentuan jumlah menggunakan rumus Slovin dan diperoleh sebanyak 219 orang dosen. Teknik pengumpulan data dengan wawancara, kuesioner dan studi doukmentasi. Model dan teknik analisa data menggunakan pendekatan analisis deskriptif dan dalam penelitian ini, analisis data digunakan adalah analisis jalur (path analysis). Penemuan - Hasil penelitian menunjukkan bahwa kepemimpinan dan self efficacy berpengaruh positif dan signifikan terhadap kelelahan emosional dosen. Kepemimpinan dan self efficacy berpengaruh positif dan signifikan terhadap kepuasan kerja dosen. Kelelahan emosional berpengaruh positif dan signifikan terhadap kepuasan kerja dosen. &nbsp