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Your search keyword '"BARRA HERNÁNDEZ, PILAR"' showing total 2 results
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2 results on '"BARRA HERNÁNDEZ, PILAR"'

1. TURISMO IDIOMÁTICO: CONCEPTUALIZACIÓN Y VALOR ESTRATÉGICO EN DESTINOS CONSOLIDADOS.

Author

Barra-Hernández, Pilar and Navalón-García, Rosario

Subjects
*TOURIST attractions, *MARKET share, *TOURISM, *ECONOMIC impact, *DEFINITIONS
Abstract

In the current context of competition, consolidated destinations need to develop diversification strategies with the objective of maintaining their market share and increasing the benefits of tourism. This research aims to deepen the study of this differentiated form of tourism since its definition, components and operations need to be reviewed in order to understand its scope. In addition, its potential strategic value will be analysed from different perspectives such as destination image and economic benefit. [ABSTRACT FROM AUTHOR]

Published
2021
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2. EL IMAGINARIO ECONÓMICO DE LA LENGUA ESPAÑOLA: LAS CIFRAS Y LAS LETRAS.

Author

MARIMÓN LLORCA, CARMEN and BARRA HERNÁNDEZ, PILAR

Subjects
*SPANISH language, *LANGUAGE & languages, *DISCOURSE analysis, *JOURNALISM, *LINGUISTICS, *IDEOLOGY, *ECONOMICS
Abstract

Starting from the data and current models for the study of the language from the economic perspective -language economics-, this paper aims to show how the economic value of the Spanish language is perceived in the media and how news about it contribute to construct an imaginary that legitimates the value of language. To this end, a corpus consisting of texts from the Spanish periodical press between the years 2001 and 2017 is analyzed. The quantitative analysis shows the discontinuity/permanence of the discourse over time and its linkage with the media. The qualitative analysis reveals the three features that identify this type of discourse: the insistence on quantification, the enhancement of the symbolic value of language and the repetition and thematic exhaustion. This investigation is an empirical-critical work that uses tools from both Economic science and Socio-Discursive analysis. [ABSTRACT FROM AUTHOR]

Published
2018

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