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226 results on '"Bank of America Corp. -- Marketing"'

1. FIFA announces BoA as bank sponsor of World Cup 26

Subjects
Bank of America Corp. -- Marketing, Sports sponsorship, Banking industry -- Marketing, Professional soccer -- Marketing, Company marketing practices, Banking industry, Business, international, Sports, sporting goods and toys industry
Abstract

Byline: SportzPower Team FIFA Thursday announced Bank of America as its official bank sponsor of World Cup 26. The partnership underscores the global financial institution's commitment to promoting wellness, supporting [...]

Published
2024

2. Ibexis Life & Annuity Insurance Company Launches FIA Product Enhancements

Subjects
Bank of America Corp. -- Marketing, HSBC Bank PLC -- Marketing, Banking industry -- Marketing, Economic forecasting, Company marketing practices, Banking industry, Business, Business, international
Abstract

Adds Premium Bonus Option, Bailout Feature and Annual Declared Rate to Its FIA Plus JEFFERSON CITY, Mo. -- Ibexis Life & Annuity Insurance Company[R] ('Ibexis') today announced multiple enhancements to [...]

Published
2024

3. Hasbro 'continues to destroy customer goodwill' and the stock could crash 29% as it dilutes the value of Magic: The Gathering, Bank of America says

Subjects
Bank of America Corp. -- Marketing, Financial analysis, Banks (Finance) -- Marketing, Banking industry -- Marketing, Stocks -- Marketing, Brand equity, Company marketing practices, Banking industry, Consumer news and advice, General interest
Abstract

Hasbro stock has 29% downside potential as it continues to dilute the brand value of Magic: The Gathering. That's according to Bank of America, who reiterated its 'Underperform' rating on [...]

Published
2023

5. Ibexis Life & Annuity Insurance Company Launches 5-Year Fixed Indexed Annuity

Subjects
Bank of America Corp. -- Marketing, HSBC Bank PLC -- Marketing, Banking industry -- Marketing, Economic forecasting, Company marketing practices, Banking industry, Business, Business, international
Abstract

Combines Accumulation with Optionality for Enhanced Growth Potential JEFFERSON CITY, Mo. -- Ibexis Life & Annuity Insurance Company ('Ibexis') today announced the launch of a 5-year index annuity, as the [...]

Published
2023

6. ALLEGIANT LAUNCHES ALLWAYS REWARDS VISA CARD

Subjects
Bank of America Corp. -- Marketing, Loyalty programs (Marketing), Credit and debit card industry -- Marketing, Banking industry -- Marketing, Company marketing practices, Banking industry, Business, News, opinion and commentary
Abstract

Rebranded Card will Enhance Member Benefits and Reward Options LAS VEGAS, Sept. 5, 2023 /PRNewswire/ --Allegiant (https://c212.net/c/link/?t=0&l=en&o=3957021-1&h=2164457214&u=http%3A%2F%2Fir.allegiantair.com%2F&a=NASDAQ%3A+ALGT) today announced that its award-winning co-branded credit card program is getting a new [...]

Published
2023

7. Ibexis Life & Annuity Insurance Company Launches Innovative Fixed Indexed Annuity

Subjects
Hongkong and Shanghai Banking Corporation Ltd. -- Marketing, Bank of America Corp. -- Marketing, Company marketing practices, General interest, News, opinion and commentary
Abstract

JEFFERSON CITY, Mo.: Ibexis Life & Annuity Insurance Company has issued the following news release: Ibexis Life & Annuity Insurance Company ('Ibexis') today announced the launch of its FIA Plus [...]

Published
2023

8. Ibexis Life & Annuity Insurance Company Launches Innovative Fixed Indexed Annuity

Subjects
Bank of America Corp. -- Marketing, HSBC Bank PLC -- Marketing, Company marketing practices, Business, News, opinion and commentary
Abstract

The FIA Plus(TM) provides traditional accumulation benefits plus unique client options JEFFERSON CITY, Mo., May 1, 2023 /PRNewswire/ -- Ibexis Life & Annuity Insurance Company ('Ibexis') today announced the launch [...]

Published
2023

9. Phonexa to Host 'Women in Tech' Event Sponsored by Bank of America

Subjects
Bank of America Corp. -- Marketing, Banks (Finance) -- Marketing, Computer software industry -- Marketing, Banking industry -- Marketing, Company marketing practices, Banking industry, Banking, finance and accounting industries
Abstract

BANKING AND CREDIT NEWS-September 1, 2023-Phonexa to Host 'Women in Tech' Event Sponsored by Bank of America (C)2023 M2 COMMUNICATIONS http://www.m2.co.uk US-based performance marketing automation platform and software company Phonexa [...]

Published
2023

10. Phonexa to Host 'Women in Tech' Event Sponsored by Bank of America

Subjects
Bank of America Corp. -- Marketing, Banks (Finance) -- Marketing, Computer software industry -- Marketing, Banking industry -- Marketing, Company marketing practices, Banking industry, Business
Abstract

M2 EQUITYBITES-September 1, 2023-Phonexa to Host 'Women in Tech' Event Sponsored by Bank of America (C)2023 M2 COMMUNICATIONS http://www.m2.co.uk US-based performance marketing automation platform and software company Phonexa will serve [...]

Published
2023

11. Analyst firm Bank of America boosts price target on Analog Devices

Subjects
Analog Devices Inc. -- Marketing, Bank of America Corp. -- Marketing, Banks (Finance) -- Marketing, Semiconductor industry -- Marketing, Banking industry -- Marketing, Semiconductor industry, Company marketing practices, Banking industry, General interest, News, opinion and commentary
Abstract

The latest price target for Analog Devices (NASDAQ:ADI) was reported by Bank of America on April 04, 2023. The Brokerage has raised price target to $250.00 from $230.00. ADI shares [...]

Published
2023

12. Stocks to Watch: Big Tech Expands AI Products, Services

Subjects
Morgan Stanley -- Marketing, International Business Machines Corp. -- Marketing, Microsoft Corp. -- Marketing, Bank of America Corp. -- Marketing, Computer software industry -- Marketing, Artificial intelligence, Banking industry -- Marketing, Natural language interfaces -- Marketing, Stocks -- Marketing, Computational linguistics -- Marketing, Language processing -- Marketing, Computer industry -- Marketing, Securities industry -- Marketing, Securities industry, Company marketing practices, Microcomputer industry, Artificial intelligence, Computer industry, Banking industry, General interest, News, opinion and commentary
Abstract

Artificial intelligence stocks are rarer than you might think, but there are few public, pure-play AI stocks that use artificial intelligence technology to improve products or gain a strategic edge. [...]

Published
2023

13. Analyst firm Bank of America cuts price target on Apple

Subjects
Apple Inc. -- Marketing, Bank of America Corp. -- Marketing, Consumer electronics industry -- Marketing, Banks (Finance) -- Marketing, Consumer electronics -- Marketing, Banking industry -- Marketing, Computer industry -- Marketing, Consumer electronics industry, Company marketing practices, Microcomputer industry, Computer industry, Banking industry, General interest, News, opinion and commentary
Abstract

The latest price target for Apple (NASDAQ:AAPL) was reported by Bank of America on January 27, 2023. The Brokerage has lowered price target to $153.00 from $154.00. AAPL shares are [...]

Published
2023

14. Ibexis Life & Annuity Insurance Company Launches Innovative Fixed Indexed Annuity

Subjects
Hongkong and Shanghai Banking Corporation Ltd. -- Marketing, Bank of America Corp. -- Marketing, Banking industry -- Marketing, Company marketing practices, Banking industry, Advertising, marketing and public relations
Abstract

2023 MAY 20 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Ibexis Life & Annuity Insurance Company ('Ibexis') announced the launch of its FIA Plus[TM] [...]

Published
2023

15. ALLY GETS THE ASSIST: An innovative digital bank took a chance on Charlotte pro soccer, scoring an initial victory

Author

Eudy, Will

Subjects
Bank of America Corp. -- Marketing, Soccer teams, Banking industry -- Marketing, Professional soccer -- Marketing, Company marketing practices, Banking industry, Business, Business, regional, Major League Soccer
Abstract

When the new Charlotte Football Club stunned everyone with the largest crowd in the history of Major League Soccer on March 5, the most prominent corporate logo on the team's [...]

Published
2022

16. THE MILLENNIAL FINANCIAL HEALTH REPORT: How the largest generation is saving and managing their money, and how banks can target products and messaging to reach them

Subjects
JPMorgan Chase & Co. -- Marketing, Bank of America Corp. -- Marketing, Banks (Finance) -- Marketing, Banking industry -- Marketing, Consumer behavior, Echo boom generation, Company marketing practices, Banking industry, Consumer news and advice, General interest
Abstract

This is a preview of the Business Insider Intelligence Millennial Financial Health premium research report. (https://store.businessinsider.com/products/the-millennial-financial-health-report?IR=T&itm_source=businessinsider&itm_medium=content_marketing&itm_campaign=report_teaser&itm_content=full_report_text&itm_term=store_text_link-millennial-financial-health-report&vertical=banking#!) Purchase this report here. Business Insider Intelligence offers even more banking coverage with our [...]

Published
2020

17. Marie Claire Launches First of New Omnichannel Editions to Meet Growing Demand for Slower Media Consumption

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Company marketing practices, Banking industry, Banking, finance and accounting industries, Business
Abstract

NEW YORK, May 26, May 26, 2022 (GLOBE NEWSWIRE via COMTEX) -- EQNX::TICKER_START (LSE:FUTR), EQNX::TICKER_END Future Publishing's leading women's brand Marie Claire has marked its return to print with the [...]

Published
2022

18. Bank of America announces updates to rebranding strategy

Subjects
Merrill Lynch & Company Inc. -- Marketing, Bank of America Corp. -- Marketing, Securities industry -- Marketing, Banking industry -- Marketing, Bank management, Banks (Finance) -- Marketing, Private banking -- Marketing, Financial services, Securities industry, Banking industry, Company marketing practices, Business, News, opinion and commentary
Abstract

Bank of America shared updates to its brand positioning and logos that represent continued evolution of the brand that began in November 2018. The company introduced the question 'What would [...]

Published
2019

19. Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)

Subjects
General Motors Co. -- Marketing, Bank of America Corp. -- Marketing, Automobile industry -- Reports -- Marketing -- Surveys, Banking industry -- Reports -- Surveys -- Marketing, Marketing research -- Reports -- Surveys, Marketing -- Surveys -- Reports, Company marketing practices, Automobile Industry, Banking industry, Business, general
Abstract

NEW YORK (PRWEB) December 03, 2021 MMA Global, the association devoted to architecting the future of marketing for CMOs, in partnership with Neustar, today released MTA Is Dead, Long Live [...]

Published
2021

20. Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)

Subjects
General Motors Co. -- Marketing, Bank of America Corp. -- Marketing, Automobile industry -- Reports -- Marketing, Banking industry -- Reports -- Marketing, Marketing -- Reports, Company marketing practices, Automobile Industry, Banking industry, Business, News, opinion and commentary
Abstract

MMA Global's report reveals not only the roadblocks but approaches to overcome them moving forward. NEW YORK, Dec. 3, 2021 /PRNewswire-PRWeb/ -- MMA Global, the association devoted to architecting the [...]

Published
2021

21. NerdWallet Initiated Buy With $40 Price Target at Bank of America

Subjects
Bank of America Corp. -- Marketing, Banks (Finance) -- Marketing, Banking industry -- Marketing, Company marketing practices, Banking industry, Business
Abstract

Byline: Dan Weil To access, purchase, authenticate, or subscribe to the full-text of this article, please visit this link: https://www.thestreet.com/investing/nerwallet-rated-buy-40-dollar-price-target-at-bank-of-america Bank of America initiated coverage of online personal finance platform [...]

Published
2021

22. Got personality: the six best ways to promote your brand on social media such as facebook, linkedin or twitter

Author

Karfakis, Michael

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Social media, Company marketing practices, Banking industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business, Facebook (Online social network) -- Marketing, Twitter (Online social network) -- Marketing
Abstract

It'S NO SECRET THAT SOCIAL MEDIA IS A KEY MARKETING PLATFORM due to its popularity and usage: 73 percent of adults online and 82 percent of brands use social media [...]

Published
2014

23. Twitter Affirmed Buy, Target Cut at Bank of America Before Report

Subjects
Bank of America Corp. -- Marketing, Banks (Finance) -- Marketing, Banking industry -- Marketing, Company marketing practices, Banking industry, Business, Twitter (Online social network) -- Marketing
Abstract

To access, purchase, authenticate, or subscribe to the full-text of this article, please visit this link: https://www.thestreet.com/investing/twitter-stock-slips-bofa-affirms-buy-cuts-price-target Twitter (TWTR) shares edged lower on Monday after analysts at Bank of America [...]

Published
2021

24. BofA the latest big bank to woo small-business customers

Author

Broughton, Kristin

Subjects
Bank of America Corp. -- Marketing, Sales promotions, Banking industry -- Marketing, Company marketing practices, Banking industry, Banking, finance and accounting industries, Business, Economics
Abstract

Byline: Kristin Broughton After scaling back on lending to small businesses after the financial crisis, megabanks are making big moves to win their business back. Bank of America on Monday [...]

Published
2018

25. 10 brands that changed the world

Author

Klara, Robert

Subjects
Starbucks Corp. -- Marketing, Pfizer Inc. -- Marketing, Bank of America Corp. -- Marketing, Walmart Inc. -- Marketing, Coffeehouses -- Marketing, Credit and debit card industry -- Marketing, Discount stores -- Marketing, Banking industry -- Marketing, Pharmaceutical industry -- Marketing, Company marketing practices, Banking industry, Advertising, marketing and public relations, Business, general, Facebook (Online social network) -- Marketing, Viagra (Medication) -- Marketing
Abstract

From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits--they determine who we are. All are household names, not just [...]

Published
2013

26. Retail design influencers

Subjects
Bank of America Corp. -- Marketing, Godiva Chocolatier Inc. -- Marketing, Retail industry, Banking industry -- Marketing, Candy industry -- Marketing, Company marketing practices, Banking industry, Architecture and design industries, Retail industry
Abstract

Ray Ehscheid Senior Vice President, Store Design and Merchandising, Bank of America Key Projects: Flagship projects in Beverly Hills, Calif., New York and Charlotte, N.C.; new program launches in renovations, [...]

Published
2012

27. FORM 8-K: ROCKY BRANDS, INC. Files Current Report (Updated on JAN 26, 2021)

Subjects
United States. Securities and Exchange Commission -- Reports, Bank of America Corp. -- Marketing, Employers -- Reports, Securities law -- Reports, Banking industry -- Reports -- Marketing, Stock-exchange -- Reports, Financial statements -- Reports, Brand name products -- Reports, Company marketing practices, Banking industry, General interest, News, opinion and commentary, Securities Exchange Act
Abstract

Washington: ROCKY BRANDS, INC., has filed FORM 8K (Current Report) with Securities and Exchange Commission on JAN 26, 2021: UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ________________________________ FORM [...]

Published
2021

28. J.D. Power Launches Career Development Certification to Identify Companies with Superior Employee Development Initiatives

Subjects
Bank of America Corp. -- Marketing, Banks (Finance) -- Marketing, Banking industry -- Marketing, Marketing research, Employee training, Private banking -- Marketing, Company marketing practices, Banking industry, General interest, News, opinion and commentary
Abstract

Charlotte: Bank Of America Corporation Wa (BAC-WTA) has issued the following press release: J.D. Power, a global leader in data analytics and consumer intelligence, today announced the launch of a [...]

Published
2021

29. J.D. Power Launches Career Development Certification to Identify Companies with Superior Employee Development Initiatives

Subjects
Bank of America Corp. -- Marketing, First Co. -- Marketing, Banks (Finance) -- Marketing, Banking industry -- Marketing, Marketing research, Employee training, Private banking -- Marketing, Company marketing practices, Banking industry, Business, Business, international
Abstract

The Academy at Bank of America Becomes First Company to Achieve Certification TROY, Mich. -- J.D. Power, a global leader in data analytics and consumer intelligence, today announced the launch [...]

Published
2021

30. Band-Aid launching racially diverse range

Author

Garcia, Jean

Subjects
Starbucks Corp. -- Marketing, Microsoft Corp. -- Marketing, Bank of America Corp. -- Marketing, Walmart Inc. -- Marketing, Company marketing practices, News, opinion and commentary, Sports and fitness
Abstract

Byline: Jean Garcia It further said, 'We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the [...]

Published
2020

31. Battle of the banks

Author

Mummert, Hallie

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Internet marketing -- Usage, Banking industry, Company marketing practices, Advertising, marketing and public relations, Business
Abstract

The application of search engine marketing techniques by Bank of America Corp. to become the market leader is discussed.

Published
2007

32. 2019 IAC Best Financial Services Online Campaign Goes to Yalber

Subjects
Citibank N.A. (New York, New York) -- Marketing, Western Union Co. -- Marketing, Bank of America Corp. -- Marketing, Internet/Web advertising, Financial services industry -- Marketing, Banking industry -- Marketing, Marketing industry, Company marketing practices, Internet/Web advertising, Financial services industry, Banking industry, Business, News, opinion and commentary
Abstract

Yalber, a FinTech SMB funder, wins the 2019 IAC best online campaign for financial services. This is the company's first award for the year. NEW YORK, April 9, 2019 /PRNewswire/ [...]

Published
2019

33. The power 50

Subjects
General Motors Co. -- Marketing, Comcast Corp. -- Marketing, Starbucks Corp. -- Marketing, Bank of America Corp. -- Marketing, Walmart Inc. -- Marketing, Cable television broadcasting industry -- Marketing, Coffeehouses -- Marketing, Automobile industry -- Marketing, Discount stores -- Marketing, Banking industry -- Marketing, Company marketing practices, Automobile Industry, Banking industry, Advertising, marketing and public relations, Business
Abstract

In an era of transparency, real-time content, and myriad opportunities and challenges, these 50 game changers are redefining the role of comms and marketing and elevating their brands and agencies [...]

Published
2015

34. J.D. Power Website Certification to Help Consumers Identify Best Online Customer Experience

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Consumer behavior, Web sites, Customer service, Support services, Company marketing practices, Company Web site/Web page, Customer service, Banking industry, Business, News, opinion and commentary
Abstract

Bank of America Becomes First Company to Achieve Certification COSTA MESA, Calif., Jan. 7, 2019 /PRNewswire/ -- As consumers expect faster and more efficient online interaction, companies must be able [...]

Published
2019

35. MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Banking industry, Company marketing practices, Telecommunications industry, Mobile Marketing Association
Abstract

(PRWeb) - As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), today announced the formation of the first-ever brand-led Future of Mobile [...]

Published
2018

36. MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Banking industry, Company marketing practices, Business, general, Mobile Marketing Association
Abstract

NEW YORK (PRWEB) December 21, 2018As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), today announced the formation of the first-ever brand-led [...]

Published
2018

37. MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Electronic marketing, Fraud, Company marketing practices, Banking industry, Business, News, opinion and commentary, Mobile Marketing Association
Abstract

Eight out of 10 Marketers Expect Mobile Ad Fraud to Continue Being a Big Problem Despite Ongoing Efforts to Combat it. NEW YORK, Dec. 21, 2018 /PRNewswire-PRWeb/ -- As the [...]

Published
2018

38. Prospering From the Accelerated Growth of 'Human-Less Transactions'

Subjects
JD.com, Inc. -- Marketing, Bank of America Corp. -- Marketing, Consumer electronics -- Marketing, Online information services -- Marketing, Banking industry -- Marketing, Company marketing practices, Online information service, Banking industry, Business, News, opinion and commentary
Abstract

CORAL SPRINGS, Florida, July 11, 2018 /PRNewswire/ -- FinancialNewsMedia.com News Commentary The world of retail is being turned upside down with consumers and investors alike preferring 'human-less' transactions, interactive retail [...]

Published
2018

39. 7 Ways to Be an Effective Mentor

Subjects
Dunkin' Donuts Inc. -- Marketing, Tyson Foods Inc. -- Marketing, Turner Broadcasting System Inc. -- Marketing, Bank of America Corp. -- Marketing, Volkswagen AG -- Marketing, Sony Pictures Entertainment Inc. -- Marketing, Automobile industry -- Marketing, Cable television broadcasting industry -- Marketing, Film and video production companies, Banking industry -- Marketing, Poultry industry -- Marketing, Fast food restaurants -- Marketing, Company marketing practices, Automobile Industry, Banking industry, General interest, News, opinion and commentary
Abstract

New York: Interpublic Group of Companies has issued the following press release: Tracy Brady, SVP of Communications at Hill Holliday, is a 20-year veteran of marketing communications, publicity, and public [...]

Published
2018

40. J.D. Power Mobile App Certification to Help Consumers Identify Best Mobile Customer Experience

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Customer service, Consumer behavior, Support services, Company marketing practices, Customer service, Banking industry, General interest, News, opinion and commentary
Abstract

SAN FRANCISCO, CA: Bank of America Corporation has issued the following press release: Building on the trust consumers and brands have put in J.D. Power studies for decades, the marketing [...]

Published
2018

41. J.D. Power Mobile App Certification to Help Consumers Identify Best Mobile Customer Experience

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Customer service, Consumer behavior, Support services, Company marketing practices, Customer service, Banking industry, General interest, News, opinion and commentary
Abstract

North Carolina: Bank of America Corporation has issued the following news release: Building on the trust consumers and brands have put in J.D. Power studies for decades, the marketing data [...]

Published
2018

42. J.D. Power Mobile App Certification to Help Consumers Identify Best Mobile Customer Experience

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Customer service, Consumer behavior, Support services, Company marketing practices, Customer service, Banking industry, General interest, News, opinion and commentary
Abstract

Charlotte, NC: Bank of America Corp. has issued the following press release: Building on the trust consumers and brands have put in J.D. Power studies for decades, the marketing data [...]

Published
2018

43. J.D. Power Mobile App Certification to Help Consumers Identify Best Mobile Customer Experience

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Customer service, Consumer behavior, Support services, Company marketing practices, Customer service, Banking industry, General interest, News, opinion and commentary
Abstract

SAN FRANCISCO, CA: Bank of America Corporation has issued the following press release: Building on the trust consumers and brands have put in J.D. Power studies for decades, the marketing [...]

Published
2018

44. J.D. Power Mobile App Certification to Help Consumers Identify Best Mobile Customer Experience

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Consumer behavior, Customer service, Support services, Company marketing practices, Customer service, Banking industry, Business, News, opinion and commentary
Abstract

Bank of America Becomes First Company to Achieve Certification COSTA MESA, Calif., Jan. 4, 2018 /PRNewswire/ -- Building on the trust consumers and brands have put in J.D. Power studies [...]

Published
2018

45. What does Bank of America want from its new agency? A silver bullet; Briefing document circulated as part of pitch shows marketer's eagerness to find a new direction-and fast

Author

Parehk, Rupal

Subjects
Company marketing practices, Banking industry, Banking industry -- Marketing, Bank of America Corp. -- Marketing
Abstract

Byline: RUPAL PAREKHTwo months from now, senior executives at Bank of America will prepare to select a new strategic positioning for the bank, one they desperately hope will burnish the [...]

Published
2012

46. Marquis offers full suite of marketing analytics

Subjects
Bank of America Corp. -- Marketing, Telecommunications software -- Marketing, Credit unions -- Marketing, Marketing, Banking industry -- Marketing, Software industry -- Marketing, Company marketing practices, Banking industry, General interest, News, opinion and commentary
Abstract

Jun 30, 2017 (M2 EQUITYBITES via COMTEX) -- Marquis Software Solutions Inc. and DocuMatix LLC are combining business operations to create a single company uniquely positioned to offer banks and [...]

Published
2017

47. Small Banks, Credit Unions Look to Ride Wave of Bank Transfer Day

Author

Witkowski, Rachel

Subjects
Bank of America Corp. -- Marketing, Banking industry -- Marketing, Company marketing practices, Banking industry, Banking, finance and accounting industries, Business, Economics
Abstract

Byline: Rachel Witkowski Community banks and credit unions plan to keep pushing promotions in coming weeks as a way of maintaining momentum after Bank Transfer Day. A number of community [...]

Published
2011

48. St. Paul-based Affinity Plus Federal Credit Union campaign promotes no-fee debit cards

Subjects
Bank of America Corp. -- Marketing, Debit cards -- Economic aspects -- Marketing, Banking industry -- Economic aspects -- Marketing, Credit unions -- Economic aspects -- Marketing, Company marketing practices, Banking industry, Business, News, opinion and commentary, Business, regional
Abstract

Byline: Chris Newmarker St. Paul-based Affinity Plus Federal Credit Union continues to stick it to banks with its marketing, touting no-fee debit cards in the latest round of its “Ditch [...]

Published
2011

49. Bank of America Launches BankAmericard Cash Rewards Credit Card with Incentives for San Francisco Giants Fans

Subjects
Bank of America Corp. -- Marketing, Credit and debit card industry -- Marketing, Banks (Finance) -- Marketing, Baseball fans, Baseball (Professional) -- Fans, Banking industry -- Marketing, Credit cards -- Marketing, Company marketing practices, Banking industry, Arts and entertainment industries, San Francisco Giants
Abstract

As the San Francisco Giants begin the final stretch of the regular 2011 season, Bank of America announced they will have an added incentive to produce one, two, three innings [...]

Published
2011

50. Bank of America Still Ramping Up Merrill Branding

Subjects
Merrill -- Marketing, Bank of America Corp. -- Marketing, Advertising campaigns -- Marketing, Banks (Finance) -- Marketing, Baseball (Professional), Banking industry -- Marketing, Securities industry -- Marketing, Company marketing practices, Securities industry, Banking industry, Banking, finance and accounting industries
Abstract

Byline: John Aidan Byrne Though it recently wrapped up a national advertising campaign for Merrill Lynch, Bank of America continues to ramp up branding of the division, with an extension [...]

Published
2010

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