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This paper presents strategies and methods used at Stuttgart Media University in training courses for information literacy skills; its main focus is on marketing concepts. Prepared and carried out by students from the master study course of Library and Information Science, these training sessions had multiple target groups. Considering the diversity of several classes, the students had to create various didactical concepts as well as adequate marketing strategies. With the demand to be a “Teaching Library”, the marketing strategy proved to be a basic element of the training’s structure. The master students share their experiences and views on possible obstacles and give recommendations for the creation of a marketing strategy in information literacy training.