Nickel ferrite (NiFe2O4) nanoparticles are prepared through different routes (microwave, co-precipitation, and pyrolysis) and tested for water purification applications through adsorption removal of an acid red dye B as a model organic pollutant. The characterizations of the prepared samples were done using XRD, FT-IR, SEM, TEM, BET, UV-Vis absorbance, Raman spectrum, and vibrating sample magnetometer (VSM). All samples showed an inverse spinel crystal structure. The obtained results pointed out to the effect of the synthetic route on the morphology, particle size, optical, and magnetic properties of the prepared ferrites. Magnetic measurements showed super-paramagnetic behavior for all samples. The magnetic saturation (Ms) of the sample prepared by pyrolysis, was found to possess the highest saturation value, 34.8 emu/g. Adsorption experiments were performed under the change in several parameters, such as pH, adsorbent dosage, and initial dye concentration. A dye removal percentage of 99% was reached under the optimum state. The isothermal adsorption of the acid red dye was investigated using several models, in which the experimental data could be best described by the Freundlich model. Several kinetic and equilibrium models were inspected by linear regression analysis and showed best fitting for the adsorption data through pseudo-second-order model. The calculated thermodynamic parameters indicated that the adsorption of acid red dye onto all the ferrite samples is a spontaneous and endothermic physical adsorption process. [ABSTRACT FROM AUTHOR]