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Background: Alcohol is responsible for 4,300 deaths a year in the U.S. among persons under 21. Alcohol companies innovate rapidly and produce new products, some of which prove popular among young people. The 18 "control jurisdictions" in the U.S. - those that exercise monopoly control over some aspect of alcohol distribution - have the ability to govern which products become available within their borders and have, at times, exercised that authority to block particular products from sale., Objectives: This paper is an exploratory study examining how states use regulatory authority in control jurisdictions to restrict the sale of new alcohol products within their borders, and the reasoning used to justify those decisions., Methods: The authors, collaborating with the National Alcohol Beverage Control Association, surveyed control state officials regarding procedures and policies governing the sale of new products in their jurisdictions., Results: Control jurisdictions have banned/restricted different products (e.g., grain alcohol and alcoholic energy drinks) for a variety of reasons (e.g., flavorings/packaging appealing to underage drinkers, blurring of distinctions between alcoholic and non-alcoholic drinks, and judgment that the product was not socially responsible). Conclusions/ Importance: Although U.S. control jurisdictions universally have the authority to limit access to problematic alcohol products; they vary in the degree to which they use it. These states need to take action, and as of now, there is no systematic reasoning behind when and how states make decisions to ban/restrict these products. Greater exploration of regulatory authority in this arena could be protective of public health.

We sought, for the first time, to identify the extent of jello shot consumption among underage youth. We conducted a study among a national sample of 1,031 youth, aged 13 to 20, using a pre-recruited internet panel maintained by GfK Knowledge Networks to assess past 30-day consumption of jello shots. Nearly one-fifth of underage youth have consumed jello shots in the past 30 days and jello shots make up an average of nearly 20% of their overall alcohol intake. Jello shot users in our sample were approximately 1.5 times more likely to binge drink, consumed approximately 1.6 times as many drinks per month, and were 1.7 times more likely to have been in a physical fight related to their alcohol use as drinkers in general. Ascertainment of jello shot use should become a standard part of youth alcohol surveillance and states should consider banning the sale of these products.

Background: Flavored alcoholic beverages are popular among underage drinkers. Existing studies that assessed flavored alcoholic beverage use among youth relied upon respondents to correctly classify the beverages they consume, without defining what alcohol brands belong to this category., Objectives: The aim is to demonstrate a new method for analyzing the consumption of flavored alcoholic beverages among youth on a brand-specific basis, without relying upon youth to correctly classify brands they consume., Methods: Using a prerecruited Internet panel developed by Knowledge Networks, we measured the brands of alcohol consumed by a national sample of youth drinkers, aged 16?20 years, in the United States. The sample consisted of 108 youths who had consumed at least one drink of an alcoholic beverage in the past 30 days. We measured the brand-specific consumption of alcoholic beverages within the past 30 days, ascertaining the consumption of 380 alcohol brands, including 14 brands of flavored alcoholic beverages., Results: Measuring the brand-specific consumption of flavored alcoholic beverages was feasible. Based on a brand-specific identification of flavored alcoholic beverages, nearly half of the youth drinkers in the sample reported having consumed such beverages in the past 30 days. Flavored alcoholic beverage preference was concentrated among the top four brands, which accounted for almost all of the consumption volume reported in our study., Conclusions and Scientific Significance: These findings underscore the need to assess youth alcohol consumption at the brand level and the potential value of such data in better understanding underage youth drinking behavior and the factors that influence it.

We investigated the extent of jello shot consumption among underage youths. We conducted a pilot study among a nonrandom national sample of 108 drinkers, aged 16-20 years, recruited from the Knowledge Networks Internet panel in 2010 by using consecutive sampling. The prevalence of past 30-day jello shot consumption among the 108 drinkers, aged 16-20 years, in our sample was 21.4%, and among those who consumed jello shots, the percentage of alcohol consumption attributable to jello shots averaged 14.5%. We concluded that jello shot use is prevalent among youths, representing a substantial proportion of their alcohol intake. Surveillance of youth alcohol use should include jello shot consumption.