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Background: The global prevalence of smoking remains a significant public health concern, necessitating the development of effective anti-smoking campaigns to promote smoking cessation and discourage smoking initiation. Understanding the factors that influence individual responses to anti-smoking messages is critical for tailoring campaigns to different populations. Focus of the Article: This study substantially exhibits the concepts of audience segmentation and targeting, informed by theory and formative research, and monitoring and evaluation research in the context of anti-smoking campaigns. Research Question: The article aims to answer how smoking behavior and message framing influence individuals' counterarguing responses to anti-smoking advertisements and the implications for ad effectiveness. Approach: The research investigates the role of smoking behavior (smokers vs. non-smokers) and message framing (positive vs. negative) in shaping individuals' counterarguing responses to anti-smoking advertisements, using two studies involving behavioral and neuroscientific methods. Methods: Study 1 employed an online video task with 1920 participants, examining the effects of smoking behavior and message framing on ad effectiveness. Study 2 used electroencephalography (EEG) to record brain activity from 31 participants while they viewed anti-smoking video advertisements, focusing on the neural correlates of counterarguing and their effect on anti-smoking ad effectiveness. Results: Study 1 found that smokers report lower ad effectiveness compared to non-smokers, and observed an interaction between smoking behavior and message framing. Study 2 found that smoking behavior significantly influenced brain activity in the dorsolateral prefrontal cortex (dlPFC), ventrolateral prefrontal cortex (VLPFC), and anterior cingulate cortex (ACC) regions in response to anti-smoking ads. Additionally, a significant interaction was observed between smoking behavior and ad framing on brain activity in all three regions. Recommendations for Research or Practice: The findings suggest that anti-smoking campaigns should be tailored to the specific needs and attitudes of smokers and non-smokers, with separate campaigns for each group. Future research could explore the role of other individual differences in shaping counterarguing responses, the long-term effects of exposure to different types of anti-smoking messages on smoking behavior, and using more advanced neuroimaging techniques to investigate the neural processes that underlie counterarguing responses to anti-smoking messages for better flow. [ABSTRACT FROM AUTHOR]

One of the main ways of economic development is technological innovation development. The support provided by the government and the policies adopted for technology developments are important issues in the context of technology and innovation policymaking. On the other hand, the structural issues in some countries, especially in Iran, as well as the conflict of interests and ethical problems, are of crucial importance in large-scale technology development projects. The present paper addresses governmental policies and support and the underpinning parameters given the points mentioned about the economic and technological development of Iran. In this study, we first interviewed some experts, and the results were employed as inputs of the quantitative model. The important parameters influencing the determination of governmental support and policy type were also addressed. The long-term behavior of the public and private sectors as two key players were analyzed by the evolutionary game theory and their strategies were solved by replicative dynamic equations. Finally, a numerical study was conducted for a real case in Iran to better understand the features of the game model in real conditions. The results of the case study show that the main approach of the government should be legal monitoring although the minimum incentive policies and supports should also be in place. The sensitivity analysis of some major parameters reveals that the main factor in project implementation is to consider the income and costs of the private sector. The governmental policy should be based on preparing incentive mechanisms at an appropriate level and then precise legal monitoring, which will lead to technology development with the cooperation of the parties, minimum ethical problems, and the minimization of the impact of structural problems, including sanctions. [ABSTRACT FROM AUTHOR]