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Quality in pharmaceutical products is a quintessential requisite. Indeed, the difference between medicine and poison is that of quality/quantity and not of kind. Same medication can a cure a patient or kill him/her depending upon the quality levels inherent into it. Quality therefore is ardently built in the products and is sought to be maintained throughout their shelf-life by the regulatory authorities as well as the marketers themselves. Good manufacturing practices have evolved exceptionally well in the pharmaceutical companies due to regulatory pressures and technological developments. The human integrity also has improved in this context. Yet the question remains whether or not quality is preserved with the same commitment during the supply chain of pharmaceutical products. This study was undertaken to measure the good distribution practices of pharmaceutical products in India. Three variables namely temperature control, humidity control and microbiological control were selected and the awareness, knowledge, willingness, availability of equipment/facilities, availability of power to run the facilities and log book of records about these variables was measured. The results clearly establish that existing mechanisms are grossly inadequate in the existing supply chain of pharmaceutical products. [ABSTRACT FROM AUTHOR]