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This article examines the discourse on the attribution of responsibility for the measles, mumps and rubella (MMR) vaccination in the Serbian daily press. The proliferation of the MMR debate in the media is concurrent with the gradual decline of the MMR childhood vaccination in post-socialist Serbia and represents a local response to the global MMR controversy. The aim was to discover how the responsibility of the MMR childhood vaccination is communicated by the Serbian daily press. Several discourse approaches were combined with the attribution of responsibility theory. Articles covering the MMR controversy in two major newspapers – the broadsheet Politika and the tabloid Kurir – were analysed from the periods corresponding to two measles outbreaks – 2014–15 and 2017–18. The results show that the media outlets identified the lack of individual responsibility as the major factor in the fall in MMR immunization and the rise of measles epidemics. At the same time, press coverage ignored other sociopolitical causes for this outcome; for example, a lack of public health education and proactive vaccination campaigns highlighting the benefits (but also the slight risks) of vaccination, or the absence of any official provision of compensation in individual cases of proven vaccine side effects.

In developed European Union (EU) countries, migrants are thought to be less likely to have their children fully vaccinated. To investigate this idea, this study examines parental perceptions of child vaccination during the Covid-19 pandemic. It is based on semi-structured interviews with 42 Serbian migrants in the Netherlands, conducted in the summer of 2020. The aim was to determine if the pandemic changed these parents’ attitudes towards the Dutch healthcare system and vaccination in general. The paper’s theoretical framework juxtaposes a “risk society” approach with a governmentality approach. The majority of the parents surveyed had had their children vaccinated according to the Dutch national vaccination programme. However, the study shows that many Serbian migrants had negative attitudes towards the then forthcoming SARS-CoV-2 vaccine. I therefore conclude that new vaccines, such as the Covid-19 vaccine, act as risk technologies which create a new “risk environment” rather than being perceived as preventive health measures.

It is usually emphasized that the relationship between migrants and the domestic objects from their home countries is essential for migrants’ maintenance of their various identities. It is presumed that migrants need familiar objects to feel at home in new surroundings. This study focuses on the domestic material culture of transnational well-educated middle-class European women living in Belgrade. The aim of the paper is to discover what role domestic objects from their home countries play in their homemaking practices and everyday lives in Serbia. Ethnographic research was conducted for the most part in 2018. Levitt and Glick Schiller’s theoretical framework on transnational ‘ways of belonging’ and ‘ways of being’ and Anthias’ concept of ‘translocational positionality’ were applied. Furthermore, Pérez Murcia and Boccagni’s framework on homemaking practices among migrants was discussed. Contrary to some similar studies of affluent migrants, the findings show that domestic objects from native countries evoke neither ethnic nor national sentiments. In some cases, they do not need them to feel ‘at home’ in new surroundings.

Throughout the era of socialist Yugoslavia, the Institute of Virology, Vaccines and Sera ’Torlak’ in Belgrade was a well known producer and exporter of vaccines. After the dissolution of the country, it gradually lost its significance in both global and domestic vaccine markets. However, in Serbian public discourse, Torlak’s vaccines are still remembered as of the highest quality. Many people would willingly vaccinate themselves or their children with Torlak’s vaccines. But how do overly positive Yugoslav vaccination experiences influence vaccination narratives in contemporary postsocialist Serbia? To answer this question, I analysed electronic word of mouth from 2005 until 2020 from Serbia’s main daily news sources. Public narratives on Torlak’s vaccine production seem to be a local response and a consequence of global changes in the international vaccine market. Furthermore, this study shows that public calls for the revival of Torlak’s vaccine production are part of wider public yearning for ’normal life’ in postsocialist Serbia. In this respect, positive memories of Torlak vaccines do not serve as a strategy for dealing with the past. As a special form of Yugo-nostalgia and as a ’material embodiment’ of normal life under socialism, narratives represent a strategy for dealing with the present: a therapy for dealing with the ’abnormality’ of life in today’s Serbia. Contemporary public vaccination attitudes are shaped both by collective memory of the production and administration of Torlak’s vaccines in socialist Yugoslavia, and by narratives on Torlak’s unfavourable current position. They also reflect wider opinions, hopes and yearning for the restoration of the country’s political, health and economic institutions.

Migration studies are usually concerned with involuntary or underprivileged migrants living in highly developed societies. In contrast, this article focuses on emigration from affluent to less developed countries, using the example of EU lifestyle women transmigrants living in Belgrade. Serbia is a Western Balkan EU candidate country with a high youth emigration rate. The aim of this study is to question whether EU migrants can be development actors in a Western Balkan country. The bulk of the ethnographic research was conducted in 2018 by way of a series of interviews. The findings show that by using their "transcultural capital" in Serbia, the interviewees have the development potential to act as agents of "Europeanisation from below" and avoid the negative public perception of Europeanisation as a tool of Western domination in the region. However, in order to fulfil their development roles, affluent migrants first need to be recognised in Serbian migration management policies and supported by the local authorities.

Once widely spread in the Dinaric Mountains part of the Balkan Peninsula swearing to virginity was a social and cultural custom recorded among all groups inhabiting the area. In the absence of a capable adult man in the household, a daughter would take over his social role by ‘becoming’ a man. The standard explanation is that the function of this practice is enabling the continuation of the household’s economic, social, and religious activities. We argue that this explanation fails. A better explanation is that, because the lack of a particular kind of a man (competent and honourable) was perceived as a shame in these societies, the primary reason for swearing to virginity was saving family honour., Včasih široko razširjena prisega nedolžnosti v Dinarskem gorovju na Balkanskem polotoku je bila družbeni in kulturni ritual, dokumentiran med vsemi skupinami na tem območju. Po tem ritualu naj bi hči, če v družinskem gospodarstvu ni bilo sposobnega odraslega moškega, prevzela njegovo družbeno vlogo, tako da je 'postala' moški. Po standardni razlagi je funkcija te prakse omogočiti nadaljevanje gospodarskih, socialnih in verskih dejavnosti gospodinjstva. Avtorja menita, da ta razlaga ni ustrezna. Po njunih ugotovitvah pa je glavni razlog za prisego nedolžnosti reševanje družinske časti, saj je odsotnost posebne vrste moškega (sposobnega in častnega) v teh skupnostih sprejeta kot sramota

In this paper ideas of literary anthropology that legitimize research of fiction work in socio-cultural anthropology are combined with the theories and methodologies of migration studies. Novels can be used as a source for understanding and interpreting certain phenomena from our socio-cultural reality and be an object of research. Therefore, this paper analyzes the novel Snowman (1996) by David Albahari from his so-called "Canadian Trilogy". It is his first novel after his emigration to Canada from Serbia in 1994. This paper aims to draw attention to the possibilities and potentials of anthropological analysis of Serbian literature that originated in Canada as one of the possible strands of literary anthropology. Is a prerequisite for successful integration of the first generation of immigrants good competence in the foreign language, a prestigious and wellpaid job, and higher education? The answer to this question can contribute to a better understanding of the fictional representation of migrants and be useful in anthropological studies of contemporary migrations. To test this hypothesis, we have juxtaposed the novel "Snow-man" with Albahari's collection of essays "Diaspora and other things" on the life of immigrants in Canada based on the author's personal experiences and experiences of his co-nationals in Canada, and working biography of the author. Furthermore, we test Robert Park's concept of the "marginal man". While researching American Jews, Park concluded that they are "men on the margin of the two cultures" and that "marginal men personality" is a "cultural hybrid", developed as a reaction to life in new surroundings. Finally, in the analysis section Milton Bennett's method "developmental model of intercultural sensitivity" is used. Bennett's model consists of six stages: denial, defense, minimization (first stage) and acculturation, adaptation, integration (second stage) and can be applied for the purpose of interpreting immigrants' experiences in a for

The subject of this paper is the anthropological analysis of narratives of female migrants from the EU who are living in Belgrade. The analysis uses the approaches of “transnationalism from below” and home studies. The paper addresses the question of what is home for EU citizens living outside the EU. The aim is to cast increased light on middle-class migrations from more developed countries to a less developed country. The main results show that the notion of home is intricately linked with the interviewees’ understanding of their transmigrant position and their “bifocal lives”. The study draws attention to educated and skilled EU migrants as a compelling research topic.

The vaccine is considered in academic, foremost medical, but also in political and public discourse as one of the greatest human achievements. Immunization has saved and is saving millions of lives around the world. However, from a historical perspective, immunization was always followed by more or less public resistance due to its alleged negative side-effects, such as outbursts of severe illnesses. A mandatory childhood vaccine against measles, mumps, and rubella (MMR) is part of the current controversy over the harmfulness of vaccines in Serbia. In view of the fact that the media is an important source for transmitting health messages and understanding health issues, the subject of this paper is the media presentation of MMR immunization in Serbia. How was the state health care narrative on MMR immunization presented in the Serbian daily press during the last two measles outbreaks in 2014-2015 and 2017-2018? By using the theoretical "text-context-hypertext" approcah to media content by Ljiljana Gavrilovic, Serbian broadsheets and daily papers, such as Blic, Kurir, Politika, Vecernje Novosti, from the period 2014-2020, are analyzed. The preliminary results show that the news that concurs with the 2014-15 measles epidemic differs greatly from the news during the 2017-18 epidemic. During the first period, the papers carried medical experts' advice on the benefits and importance of the MMR vaccine, criticizing (irrational and emotional) parents (mostly mothers) who do not vaccinate their children, in parallel with parental lay evidence on its harmfulness. From approximately 2017 anti-vaccination attitudes disappeared from the newspapers, even from the yellow press. This is concomitant with the new Law on the Protection of the Population against Communicable Diseases (2016), which penalizes anti-vaccination lobbying. In other words, instead of gaining public trust in the health sector and the state by presenting facts, offering dialogue with opponents and systematic e

Osnovni istraživački problem obrađen u ovoj disertaciji ima dva aspekta - teorijski i praktični. Na teorijskom planu, disertacija se uključuje u tekuću debatu o odnosu antropologije i studija nasleđa prema konceptu i praktičnoj primeni zaštite kulturnog nasleđa, posebno nematerijalnog, u Uneskovom modelu. Na praktičnom planu, disertacija razmatra da li je moguće primeniti antropološke i srodne koncepte identiteta i kulture pri izradi inkluzivnih registara nematerijalnog kulturnog nasleđa, na primeru Vojvodine. Problem proizilazi iz trenutne situacije u Republici Srbiji u kontekstu očuvanja nematerijalnog kulturnog nasleđa, posmatrane kroz primer Nacionalnog registra. Većina elemenata koji su tamo popisani reprezentuju identitet većinskog stanovništva države. Doktorska teza, mahom preko pojmova kulturni identitet i nematerijalno kulturno nasleđe, za cilj ima da suoči naučnu, političku i birokratsku prespektivu kulturne stvarnosti, odnosno sagledavanje konteksta, uzroka (društvenih i teorijskih) i posledica delovanja iz tih perspektiva. Istraživanje je rađeno na teritoriji Vojvodine, sa manjinskim stanovništvom. Cilj rada je da ukrsti tri diskursa – politički, birokratski i naučni - koji su stvoreni oko pojma kulturnog identiteta i na taj način preispita relevantnost naučnog (antropološkog i etnološkog znanja) u reprezetaciji manjinskog stanovništva u Okviru Uneskovog sistema zaštite, The basic research problem addressed in this dissertation has two aspects - theoretical and practical. In theoretical terms, the dissertation is embodied in the current debate on the relation of anthropology and heritage studies to the concept and practical application of the protection of cultural heritage, especially the intangible, in Unesco's model. In practical terms, the dissertation considers whether it is possible to apply anthropological and related concepts of identity and culture in the development of inclusive registers of intangible cultural heritage, on the example of Vojvodina, a province in the Republic of Serbia. The problem arises from the current situation in the Republic of Serbia in the context of the preservation of the intangible cultural heritage, observed through the example of the National Register. Most of the elements listed there represent the identity of the majority population of the state. The thesis, mostly through the concepts of cultural identity and intangible cultural heritage, aims to confront the scientific, political and bureaucratic perspective of cultural reality, that is, to examine the context, the causes (social and theoretical) and the consequences of the action from these perspectives. The research was carried out on the territory of Vojvodina, with minority populations. The aim of this paper is to cross three discourses - political, bureaucratic and scientific - that are created around the notion of cultural identity, and in this way reconsider the relevance of scientific (anthropological and ethnological knowledge) in the representation of the minority population in the framework of the UNESCO protection system.

U radu se istražuje evropeizacija svakodnevnog života u Srbiji na mikronivou tako što se kombinuje pristup o kulturnim predstavama, preuzet iz kognitivne teorije sa analizom životnih priča iz studija migracija. Analizirani su rezultati dubinskog polustrukturisanog intervjua sa osam državljanki zemalja Evropske unije (Austrija, Velika Britanija, Grčka, Estonija, Nemačka, Slovenija, Francuska i Finska) koje su izabrale da žive u Srbiji, tačnije u Beogradu, od kraja 1999. godine. Cilj rada je da ukaže na različite kulturne vrednosti i upotrebu različitih kulturnih strategija koje primenjuju državljanke EU koje žive u Srbiji. U svetlu "odliva mozgova" i problema da mnogi mladi ljudi ne vide svoju budućnost u Srbiji, razlozi ispitanica da žive u Srbiji i njihova percepcija Evropske unije i svakodnevnog života mogu da predstavljaju predmet novih kulturnih i migracijskih politika u Srbiji. Primarna prednost u Srbiji za ispitanice predstavlja visok kvalitet života. To se odnosi na posedovanje slobodnog i neorganizovanog vremena koje im omogućava da se više druže nego što bi to bilo moguće u zemljama EU. Međutim, mnoge vide prednosti u evrointegracijama Srbije kao što su: uvođenje propisa o zaštiti životne sredine, porast kvalitata zdravstvenog, zakonodavnog i obrazovanog sistema i efikasnija borba protiv korupcije. Sa druge strane, moguće mane su eksploatacija domaćeg tržišta, gubitak slobode odlučivanja ili porast korupcije u državnom vrhu., This article researches Europeanization of everyday life in Serbia on a micro level. It combines cultural representations approach from cognitive theory with an analysis of life stories from migration studies. Thus, the paper analyses the results of in-depth semistructured interviews with eight EU female citizens from Austria, Estonia, France, Finland, Great Britain, Greece, Germany, and Slovenia. They have chosen to live in Serbia, more precisely in Belgrade from the end of 1999. The aim of the paper is to point out different cultural values and the use of diverse cultural strategies which EU female citizens utilize in their everyday life in Serbia. In the light of the "brain drain" issue in Serbia, the reasons of interlocutors to live in Serbia may represent the subject of new cultural and migratory policies in Serbia. The most significant advantage of living in Serbia for the interlocutors is the high quality of life: the possibility to have free and unorganized time which allows them to socialize more than it would be possible in the EU. However, many see benefits in the EU-integration process of Serbia, such are introduction of regulations of the environment, higher quality of health, legislative and educational system, and more efficient fight against corruption. On the other hand, as possible disadvantages of the EU-integrations, they stress the exploitation of domestic market, the loss of freedom of decision-making or rise of corruption among domestic politicians.

Serbian church chant represents traditional liturgical chant of Serbian Orthodox Church. It has its foundations in Greek medieval musical tradition and Serbian folk singing. Most probably it is established during the 18th and at the beginning of the 19th century. In this period, it was cultivated especially in the monasteries of Fruska Gora and theological and secular schools in the Metropolitanate of Karlovci. In the forthcoming decades, it was transmitted exclusively orally. Melographic scripts and sound recordings of this chant tradition, the ones from the 19th century, the ones from the beginning of the 20th century and the new ones, represent a testimony of living musical tradition within the Serbian Orthodox Church. This chant is preserved till today in its recognizable variants. We accept general definitions of intangible cultural heritage as living, dynamic and vital heritage and as a form of national property which can be found in oral tradition, language, songs and traditional music. In this regard, in this paper, we will demonstrate the significance of Serbian church music as a form of intangible cultural heritage. Thus, we found an important stronghold in several facts concerning church and folk music. The examples from the whole world ascertain the significant status of religious music on UNESCO's (Representative) List of the Intangible Cultural Heritage of Humanity. Furthermore, on Serbian National Register of Intangible Cultural Heritage are present various examples of traditional secular musical practice. By stressing the significance of Serbian church chant as a segment of Serbian cultural and spiritual identity, we will emphasize not only, ethnic", but likewise global character of this church music tradition.

As part of my research on cultural representations of the European Union and of Serbia’s EU integration process among the Serbian diaspora in Austria, I discuss the narratives of Bosnian Serbs living in Graz. Their “cultural knowledge” of Serbian foreign policy can, at the same time, be analysed in light of understanding their ambivalent “neither, nor” position. Therefore, using the concept of a “transnational way of belonging”, I argue that their narratives regarding Serbia’s future and of the disadvantages of EU membership for Serbia can be interpreted as transnational practices which connect them with their country of historical origin.

The paper represents a short historical overview of key anthropological figures in Anglo-American and French anthropology of photography such are Boas, Malinowski, Evans-Pritchard, Mead and Bateson, Levi-Strauss and (John) Collier till the current visual anthropologists as Banks, Pink, Ruby, Pinney, and Edwards, among many. Furthermore, the major theoretical ideas such are: objectivity and subjectivity of photography, its material, and intangible aspects, its representative potential, ethical issues and reflexive approach are discussed. At the end, several anthropological projects which include photography are mentioned in order to suggest possible research pathways. I will mention few. Pink asserts the importance of ethnographic hypermedia which includes written text, images, video, photographs and sound in order to create interactive scholarly publications. During his ethnographic research of cultural aspect of wine producing in Burgundy, Coover's work resulted in electronic ethnography and internet photo study of harvest in order to establish a better connection between the viewer-reader and his work. At the beginning unintentionally, Loescher collaborated with children during her visual research of contemporary urban childhood in Manchester by giving them her still camera. As a result, she was able to better understand their worldviews and their lifestyle. Another collaborative work was between Pink and documentary photographer, da Silva, who made a visual documentary project among two fishing communities in England and Portugal. Finally, the paper mentions Edwards' research on archival research of museum photography which stresses the role of photography in creating and manipulating with the past.

A major goal of the Republic of Serbia's foreign policy since 2000 has been the country's integration into the EU. In this respect, in 2012, Serbia became a candidate for EU membership. However, there has been a growing skepticism among the Serbian people about this objective. This ambivalence can be correlated not only with the recent economic crises in some EU countries but also with what are regarded as profound differences in cultural and religious values between Serbia and the EU. This is particularly significant since the majority of Serbia's population are adherents of the Serbian Orthodox Church, which is widely regarded as the defender of traditional values, as well as a staunch opponent of Kosovo's independence, secularization and "so called' modern Western values. Nevertheless, my recent research among a sample of Serbian Orthodox believers regarding their attitudes about the cultural ramifications of Serbia's EU integration is far more nuanced than these attitudes might otherwise appear to be.

The subject of this paper is a Serbian feature film Dear Video from 1991. Two brothers, one who is living in Germany and the other who is living in Serbian village and their families are communicating through VHS video tapes. Instead of facilitating their communication, the VHS video tapes actually reveal all that was suppressed and hidden from surface relationships (dishonesty, jealousy, deceptions). Thus, this paper combines two approaches: film ethnography (its diegesis) explained by Kovacevic and Herzfeld's cultural intimacy applied in Serbian film analysis by Naumovic. Feature films, as part of pop cultural phenomena, interpret and give comments on socio-cultural phenomena and therefore can serve also as cognitive tools for understanding the world around us. The aim of the paper is to examine how this film solves the issue of unsuccessful modernization of Serbian villages, in other words, why guest workers did not have greater and more important influence on modernization on their places of origins. The film shows discord between the two brothers, discord among cousines, discord among villagers and discord among different nationalities in Yugoslavia. At the same time, discord can be interpreted as a self-defiant inner voice of the Serbs, and thus as the example of cultural intimacy and part of Serbian cultural identity. Consequently, these disharmonies can be understood as the answer of failed modernization.

The paper represents a short historical overview of key anthropological figures in Anglo-American and French anthropology of photography such are Boas, Malinowski, Evans-Pritchard, Mead and Bateson, Levi-Strauss and (John) Collier till the current visual anthropologists as Banks, Pink, Ruby, Pinney, and Edwards, among many. Furthermore, the major theoretical ideas such are: objectivity and subjectivity of photography, its material, and intangible aspects, its representative potential, ethical issues and reflexive approach are discussed. At the end, several anthropological projects which include photography are mentioned in order to suggest possible research pathways. I will mention few. Pink asserts the importance of ethnographic hypermedia which includes written text, images, video, photographs and sound in order to create interactive scholarly publications. During his ethnographic research of cultural aspect of wine producing in Burgundy, Coover's work resulted in electronic ethnography and internet photo study of harvest in order to establish a better connection between the viewer-reader and his work. At the beginning unintentionally, Loescher collaborated with children during her visual research of contemporary urban childhood in Manchester by giving them her still camera. As a result, she was able to better understand their worldviews and their lifestyle. Another collaborative work was between Pink and documentary photographer, da Silva, who made a visual documentary project among two fishing communities in England and Portugal. Finally, the paper mentions Edwards' research on archival research of museum photography which stresses the role of photography in creating and manipulating with the past., Rad predstavlja pregled najvažnijih antropologa, pre svega u anglo-američkoj i francuskoj tradiciji, koji su uticali na stvaranje antropologije fotografije i dalje utrli njen put, poput Boasa, Malinovskog, Evansa-Pričarda, Mid i Bejtson, Levi-Strosa i Džona Kolijera. Zatim, u radu se izlažu savremena promišljanja na temu fotografije u istraživanjima (Pink, Edvards, Rubi i Pini) i predstavlja nekoliko primera novijih inovativnih istraživačkih projekata kao što su: analize arhivske muzejske i istorijske fotografije, elektronski hipermediji, kolaborativni projekti s ispitanicima i fotografima, foto-esej i „fotografsko izmamljivanje“. Cilj rada je da prikaže da fotografija ne treba da bude samo tehničko pomagalo pri terenskom radu, već da nudi naučni i kreativni potencijal za savremenu antropologiju.

Although according to some scholars, Serbia does not have great immigration potential, there is more and more research within social science's framework about immigrants in Serbia. However, the majority of these papers focus on current "migration crisis" and, in relation to this, asylum seekers and irregular migrants. Therefore, this paper has had manifold aims. Firstly, the paper has drawn attention to the anthropological study of foreigners who live and work in Serbia. Secondly, it has revealed some of the problems they had been confronted with in reality. Within this framework, the focus was on highly qualified female foreigners from the EU countries who came for love or/and work which is a topic that does not occupy a prominent place in anthropological research in Serbia. However, with regard to the EU-integration of Serbia and Europeanization of migratory policies, the research of personal experiences of foreigners living in Serbia could signify the gaps in migrants' integration policy and in the adaptation of migration strategies. Thus, in this research were used in-depth semi-structured interviews conducted in 2016 in Belgrade as a method of collecting data and the "bottom-up" approach. As a result, in this paper were analyzed narratives of a German and a British woman about their everyday experiences connected with their residing and working status. Their narratives showed their struggle with Serbian bureaucracy and related to this, how they legalized their "migratory status". Furthermore, in the analysis of the micro context the term "ethnography of particular" was used, an approach developed by Lila Abu-Lughod in order to, one the one hand, avoid generalization and, on the other, to focus on individual life histories, which is an approach usually used in socio-Anthropological studies. in particular, the paper stresses the relevance of individual strategies used for regulation of residence of foreigners in Serbia. Both British and German woman are married t

Предузетништво се у овом истраживању третира као културно конструисан систем економских и симболичких понашања и организовања који као исход имају употребу економског и симболичкох капитала и његовог културно-рационалног искоришћавања. Предузетништво се смешта у домен економскоантрополошког истраживања и појмови економисања и капитала се не узимају строго у монетарном и комерцијалном смислу неолибералне тржишне економије и искључиво као економски рационална калкулација капиталом. Предузетништво се иницијално сагледава као културни конструкт активности које стоје у функцији обезбеђивања средстава и ресурса за егзистенцију пошто обезбеђивање егзистенцијалних услова најчешће представља примарну мотивацију за упуштање у неки предузетнички подухват. Али таква мотивација је ипак иницијална и предузетнички подухват по правилу има свој развој преко егзистенцијалног нивоа и увек има свој културни продужетак који предузетништво претвара у комплекс културних порука с релативно независном егзистенцијом, а антрополошко декодирање тих порука даје разноврсна друштвена значења. Теза која може да се постави је то да циљ предузетничког понашања није остваривање или увећавање (само) економског капитала него да се помоћу тог капитала изврши сопствени трансфер (предузетника) из једног културног миљеа у други и да се помоћу тог капитала перпетуира репродукција симболичких вредности осим економских. С друге стране, прелиминарно сагледавање предузетништва показује и настојање да се симболички и/или социјални капитал искористе у економске сврхе. Све то указује на две равни интеракције – интеракција предузетништва и културе и интеракција унутар самог предузетништва, односно интеракција рационалне економске калкуације и симболичког аспекта предузетништва и културних норми понашања. Обе равни интеракције су радије одређене кутурним моделима него чисто економском рачуницом. Такво посматрање предузетнике поставља у положај релевантних културних агенса., In this study, entrepreneurship is discussed as a culturally constructed system of such economic and symbolic behaviours and modes of organization that result in the use of economic and symbolic capital and their cultural and rational exploitation. Entrepreneurship is placed within the domain of economic anthropological research, whereas concepts of economizing and capital are not taken in a strictly monetary and commercial sense of neoliberal market economy or solely as an economically rational calculation of capital. Entrepreneurship is initially analyzed as a cultural construct of activities whose function is to secure means and resources for survival, as securing existential conditions is usually the primary motivation for engaging in an entrepreneurial venture. However, such motivation is still merely an initial impulse and an entrepreneurial venture typically undergoes a development beyond the existential level, and it always has a cultural appendage which transforms entrepreneurship into a complex of cultural messages with a fairly independent existence, whereas the anthropological decoding of these messages results in diverse social meanings. A thesis that can be put forward is that the goal of entrepreneurial behaviour is not to gain or increase (only) economic capital but to use that capital to transfer oneself (an entrepreneur) from one cultural milieu to another and to perpetuate the reproduction of symbolic values, apart from economic ones. On the other hand, a preliminary analysis of entrepreneurship also reveals the endeavour to utilize symbolic and/or social capital for economic purposes. All this points to two levels of interaction: the interaction between entrepreneurship and culture and the interaction within entrepreneurship, i.e. the interaction between rational economic calculation and the symbolic aspect of entrepreneurship and cultural norms of behaviour. Both levels of interaction are determined by specific cultural models rather than purely