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Nachdem die im vergangenen Jahr durch das SARS-CoV-2 Virus ausgelöste Pandemie auch die Landtechnikhersteller in den Branchen Halmgutmähen und Halmgutwerben zu Einschränkungen und Produktionsausfällen gezwungen hat, konnte sich die Marktlage in 2021 wieder stabilisieren. Nicht zuletzt ein steigender Milchpreis sorgt für einen Anstieg der Absatzzahlen. Der Trend zur höheren technischen Ausstattung der Grünlandtechnik wird durch eine Vielzahl neuer Produktvorstellungen deutlich. Beispielsweise wird ein Mähwerk um ein Assistenzsystem zur automatisierten Tiererkennung bei der Futterernte erweitert. Im Bereich Wissenschaft und Forschung rückt die Interaktion der Maschinen mit der Umgebung sowie die modellbasierte Ertragsabschätzung von Grünland in den Fokus. After the pandemic triggered last year by the SARS-CoV-2 virus also forced agricultural machinery manufacturers in the forage technology sectors to cut back and cancel production, the market situation has stabilized again in 2021. Last but not least, a rising milk price has ensured an increase in sales figures. The trend towards higher technical equipment in grassland technology is evident from a large number of new product launches. For example, a mower is being expanded to include an assistance system for automated animal recognition during forage harvesting. In the field of science and research, the focus is shifting to the interaction of machines with their environment and model-based yield estimation of grassland.

Die Corona-Pandemie stellte auch die Landtechnikunternehmen aus den Bereichen des Halmgutmähens und Halmgutwerbens vor große Herausforderungen. Nach guten Geschäftsaussichten zu Jahresbeginn führte die zunehmende Ausbreitung des SARS-CoV-2 Virus zu Einschränkungen und Ausfällen der Produktion. Dennoch gingen die Absatzzahlen nur leicht zurück und auch einige Weiter- und Neuentwicklungen wurden von den Unternehmen vorgestellt. Der Landtechnikhersteller Krone erweiterte beispielsweise sein Produktportfolio um die „Highland“-Baureihe, unter der Arbeitsgeräte für den Einsatz in alpinen Bedingungen vertrieben werden. In der Landschaftspflege hält der Trend zu ferngesteuerten Mähraupen an. Im Bereich Wissenschaft und Forschung wurden Arbeiten zum innovativen Strohmanagement mit dem „Kombi-Mulcher“ sowie zur Effizienz während des Grünlandmähens vorgestellt., The Corona pandemic also faced agricultural machinery companies of forage technology with major challenges. After good business prospects at the beginning of the year, the increasing spread of the SARS-CoV-2 virus led to restrictions and production stops. Nevertheless, the sales volumes declined only slightly and the companies presented a number of further and new developments. The agricultural machinery manufacturer Krone, for example, was expanding its product portfolio to include the “Highland“ series, under which implements for use in alpine conditions are marketed. In landscape maintenance, the trend towards remote-controlled mowers is continuing. In the field of science and research, work was presented on innovative straw management with the “Kombi-Mulcher“, as well as on efficiency during grassland mowing., Jahrbuch Agrartechnik 2020, vol. 32, 2020

The goal of this research is to see which challenges the individuals on the OEM’s side meet during asymmetrical collaborations and which approaches they use to overcome them. Literature was focused very much on the managerial view of solving challenges in these collaborations. This study shows that individuals could play a major role in resolving challenges that occur in asymmetrical collaborations. The profound effect of individuals could resemble that of individuals in other fields, e.g. champions in innovation. To gain insight, 34 interviews within an automotive OEM were performed with project leaders of collaborations that were done with start-ups. These interviews were investigated by coding. These codes were analyzed once via text mining to get an overarching view, and once with traditional coding to get more nuanced and detailed insights. Four major challenges were found. Mismatches in processes, lack of time and capacity, potentially unknown stakeholders, and the assessment of the start-up. These challenges were approached through a variety of measures by the interviewees. Coaching the start-up, designing a proof-of-project, using the personal network, effective communication, explaining and shielding of the start-up, and implementing new processes in the start-up. The role that is described by these tasks shall be called the ambassador role. Implementing this role in a company enables individuals to facilitate asymmetrical collaborations. However, it is suggested that there should also be an institution established that is aware of the best-practices and therefore able to educate new ambassadors. QC 20190430

The automotive industry is in a time of great environmental change. Due to new competitors and new technologies, the established OEMs are looking for ways to increase their exploration capability. One of the measures that are taken is the collaboration with start-ups. Within this study 13 interviews were performed and analyzed to see the effects of these collaborations. The objective was to see what challenges the employees of the OEM were facing and how they were acting during these collaborations with a focus on if these behaviors were entrepreneurial. Different challenges were found. Lack of organizational support, bureaucracy, hierarchy, and processes, the motivation of employees, as well as the experience at the company. Employees showed entrepreneurial behavior in two different ways during the collaborations. By being an ambassador for the start-up within the corporation and by adapting ways of working from the start-ups. QC 20190430In student thesis: Increasing Exploration Capabilities Through Employee Entrepreneur Interaction.