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In This Issue / ON TOPIC “We Make Audio Work” A conversation about B2B radio advertising with BMG360’s Thomas Starr During our interview with Lucas Cridland, we asked about B2B [...]

In B2B marketing, focusing your efforts on the right prospects can mean the difference between a pipeline full of opportunities and one thats full of dead ends. Qualifying leads is [...]

Byline: LIBN Staff With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. [...]

Byline: Adgully Bureau WebEngage, a full stack Retention Consultancy empowering brands to become enduring businesses, has partnered with SGA PR, a rapidly growing communications consultancy offering new-age business-oriented communications services. [...]

6sense, a platform advancing B2B revenue generation, reported it will host its annual Breakthrough customer conference at the Fontainebleau Las Vegas, October 7 - 10. A B2B conference, the event [...]

7.10am Murdoch Mysteries 10.00 Hudson & Rex (AD) 2.00pm Father Brown: four episodes (AD) 6.00pm Death in Paradise 4/8 Series 4. When a bride-to-be is killed on her hen do, [...]

Champion, an AI-powered customer advocacy platform, reported the closing of its oversubscribed $3.3 million Seed round led by Flyover Capital, with continued investment from High Alpha and participation from Bread [...]

Forrester will recognise Shell Fleet Solutions as the 2024 recipient of its B2B Return On Integration (ROI) Honours at B2B Summit EMEA, taking place October 7-9, in Londown Forrester said [...]

Features / The winnners / SUPREME MARKETING EXCELLENCE AWARD, EXCELLENCE IN B2B MARKETING STRATEGY WINNER Fisher & Paykel Healthcare App breathes new life into US market for F&P Healthcare Fisher [...]

Byline: Adgully Bureau Celio, French menswear brand has announced the appointment of Rejoy Rajan as its Head of Marketing & PR. A seasoned marketing professional, Rejoy has over 16 years [...]

Adobe wants to make it easier for B2B marketers to identify and target groups of enterprise buyers with the integration of AI assistance into a new customer journey planning tool. [...]

WORLDWIDE COMPUTER PRODUCTS NEWS-August 7, 2024-Adobe enhances B2B marketing with AI-driven Journey Optimizer for buying groups (C)1995-2024 M2 COMMUNICATIONS http://www.m2.co.uk Digital technology company Adobe (Nasdaq:ADBE) announced on Wednesday that it [...]

Byline: LIBN Staff In the ever-evolving landscape of B2B marketing, creating a cohesive omni-channel strategy is paramount to reaching your target audience effectively. By incorporating various tactics across multiple channels, [...]

Byline: LIBN Staff Introduction to B2B Marketing with Display Ads When it comes to advertising your business to a specific target audience, on-site display advertising can be a highly effective [...]

WPP (WPP) and IBM (IBM) announced the launch of a new business-to-business, or B2B, solution powered by IBM's AI and data platform watsonx, 'designed to reinvent how B2B marketers identify [...]

WORLDWIDE COMPUTER PRODUCTS NEWS-June 19, 2024-WPP and IBM join forces for AI-powered B2B marketing solution (C)1995-2024 M2 COMMUNICATIONS http://www.m2.co.uk UK-based advertising company WPP plc (LON:WPP) (NYSE:WPP) and technology company IBM [...]

Infosys announced the launch of Infosys Aster, a set of AI-amplified marketing services, solutions and platforms that deliver engaging brand experiences, enhanced marketing efficiency, and accelerated effectiveness for business growth. [...]

Byline: Jordan Duggan What is a Webinar? A webinar is a seminar that is conducted virtually with a group of individuals. Webinars are a way for companies to spend one-on-one [...]

Byline: Jordan Duggan Introduction to B2B Marketing with Display Ads When it comes to advertising your business to a specific target audience, on-site display advertising can be a highly effective [...]

Having a dedicated resource for business development is crucial for sustained growth and success. Many companies face the challenge of relying heavily on inbound leads, which can limit their reach [...]

Byline: Kamal Krishna Going green isn't just good for the planet, it's oftentimes a goldmine for any brand. As responsible brands evolve beyond selling products, to creating a presence that's [...]

In the 1990s, B2B companies began to shift their marketing strategies away from a mass marketing approach to a more targeted approach, recognizing that the more specifically they could understand [...]

Genetic Technologies announced the execution of a strategic joint sales & marketing agreement with US based Wellworks for You. As part of the agreement, Wellworks will incorporate the geneType portfolio [...]

High-impact campaigns are strategic initiatives that align with core customer needs, navigate complex buying journeys, and deliver tailored marketing programs. They require a unified organizational effort to deliver seamless buying [...]