1. Network Effect and Investor’s Perceptions: An Empirical Investigation
- Author
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Hassan, Gazi M., Cameron, Michael Patrick, Hassan, Gazi M., and Cameron, Michael Patrick
- Abstract
Investors’ perceptions, and their understanding related to an investment, are paramount to decision-making in economic and investment settings. Social media is increasingly playing a vital role in influencing investors’ perceptions and investors’ decisions in the financial arena. Social media is a comfortable and easy tool to use. That’s why it has just become a fundamental part of online news sharing and information distribution. In the first study of this thesis, a network structure is constructed and built social ties circle based on the frequency of communication of investors within the network, and the network size of the investors to develop a comprehensive measurement scale for the social network index. Our findings indicate that the acquisition of information in the social network of investors depends on different components or factors. A significant factor in the network index is the network degree (network connectivity). It implies that network members with higher degrees or connections acquire vast amounts of information. Likewise, investors with larger networks receive enormous amounts of information, notably "following," which is the principal component in terms of network size. As a result, network size appears as the network index's second biggest factor. The smaller contribution comes from social tie circles. However, collectively, all these factors represent the social network index. In the second study, we argue that the impact of financial information and news on investors’ perceptions is moderated by network factors such as network structure, social ties, and network size of the network. The impact of information on an individual’s perception is also called a social network or network effect. To tackle the moderating role of these network factors, we employed PLS-SEM as a statistical technique. The findings of this study indicate that network connectivity and social ties are crucial for the acquisition of information within the network. The findi
- Published
- 2023