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Water scarcity is one of the top five key global risks over the last years, and agriculture is the major and least efficient user of fresh water. In this scenario, the “hydroSOStainable” concept has been developed and registered to protect fruits and vegetables cultivated with a volume of water below the crop evapotranspiration. The purpose of this experimental study was to investigate how the information influence the consumer liking and preference of the roasting almonds labelled as “hydroSOStainable” and “conventional”, although belonged to the same sample. Thus, we explored 300 consumers (Seville, Spain (high levels of water stress) versus Donostia, Spain and Wroclaw, Poland (regions with no water stress)) preference and acceptance of roasted almonds using satisfaction degree, CATA and willingness to pay questions. The present study demonstrated that both location and sociodemographic aspects influenced consumers perception and liking. Consumers living in areas with water restrictions were more susceptible to be influenced by the hydroSOStainable/conventional concept, while consumers from regions without water restrictions would need more information to choose a sustainable product. Both man and women, centennials and millennials scored higher the supposed hydroSOStainable almonds, while generation X was not really influenced by the information effect. Finally, 77% of consumers, regardless of location, were willing to pay a higher price for the almonds labelled “hydroSOStainable”. Consequently, these results provide valuable information for the government and food industry about consumer choice regarding sustainable products, depending on the location, knowledge, and sociodemographic aspects.

Consumers look for unique wines, offering pleasant experiences. Wine producers need to open new markets and are targeting countries with fewer traditions in drinking red and complex wines, such as Poland, Russia and Germany. The use of less popular aging vessels (e.g., clay-tinajas) will help in creating unique wines. The aim of this study was to evaluate the effect of the aging vessel on the volatile and sensory profiles and consumer acceptance of red wine in Spain and Poland (model of potential new markets). Three wines were studied: (i) wine A, aged in a clay-tinaja with non-permeable coating); (ii) wine B, aged in clay-tinaja without coating; and (iii) wine C, aged in oak barrels (control). The key families in the volatile profiles were esters (wines B and C) and organic acids and terpenes (wine A). Wine A was described as sour and bitter, wine B had a distinctive mineral note, and wine C had a complex profile with typical wood notes. Finally, wines C and A were the preferred ones for Spanish and Polish consumers, respectively. Clay-tinaja wine A can be a good option to introduce clay-tinaja wines in Polish and similar markets because it is a unique product and fulfills the sensory demands/habits of Polish consumers.

The Mediterranean region is one of the most water-scarce areas worldwide and is considered a climate-change hotspot. To assure the viability and competitiveness of irrigated agriculture, it is vital to implement strategies that can maximize water saving without compromising yield. Deficit irrigation (DI) for cultivating drought-tolerant species such as almond (Prunus dulcis (Mill.) D.A. Webb) can help in achieving this goal, while at the same time improving fruit chemical composition. This work evaluated the effect of DI techniques and cultivars on the chemical composition of almonds (cvs. Marta, Guara, and Lauranne) in order to elucidate the most suitable irrigation dose under water-scarcity scenarios. Three irrigation regimes were imposed: a control treatment (FI), which was fully irrigated, receiving 100% of the irrigation requirement (IR), and two sustained-deficit irrigation (SDI) strategies that received 75% (SDI75) and 65% (SDI65) of IR. Significant differences among cultivars and irrigation treatments were observed for antioxidant activity and organic acid, sugar, and fatty acid content, which were increased by the SDI strategies. In addition, highly significant correlations were found between leaf-water potential and components such as fumaric acid, sugars, and fatty acids. In terms of the cultivars, cv. Marta showed the highest antioxidant activity, cv. Guara was the richest in organic acids, and cv. Lauranne had the highest fatty acid content. Consequently, SDI strategies improved almond quality parameters related to their nutritional and sensory composition, with significant water savings (reductions of 25–35%) and without important yield loss.

Deficit irrigation (DI) strategies are considered essential in many arid and semi-arid areas of Mediterranean countries for proper water management under drought conditions. This fact is even more necessary in crops such as almond (Prunus dulcis Mill.), which in the last recent years has been progressively introduced in irrigated areas. An essential aspect to be considered would be the ability to improve fruit-quality parameters when DI strategies are imposed, which can boost the final almond price and ensure the sustainability and competitiveness of this crop. This work examines the effects of sustained deficit irrigation (SDI) on three almond cultivars (Marta, Guara, and Lauranne) on parameters related to almond functionality, aroma and sensory profile, which consequently influence its marketability and consumers acceptance. SDI strategies allowed the improvement of physical parameters such as unit weight, kernel length, kernel thickness or color. Moreover, higher total phenolic compounds, organic acids and sugars were found in SDI almonds. Finally, the highest concentrations of volatile compounds were obtained under SDI, this being a clear advantage in relation to almond flavor. Thus, moderate SDI strategy offered relevant improvements in parameters regarding the marketability, by enhancing the final added value of hydroSOStainable almonds with respect to those cultivated under full irrigation conditions.

Climate change, water resources depletion, or land degradation and abandonment are some constraints to overcome within the new paradigm of achieving competitive and sustainable agriculture. Within the possible strategies, the introduction of drought-tolerant crops with high profitability, and the implementation of water-saving strategies such as deficit irrigation (DI) should be considered. Within the crop possibilities, almond (Prunus dulcis Mill.) would be an excellent alternative under water scarcity and climate change scenarios. However, it is essential to reach an equilibrium between crop management and water availability, defining its water requirements and the relationships between irrigation needs and the agronomical practices. Once done, adaptation strategies to water scarcity should be considered, especially in those cases of lack to cover the total irrigation needs by DI practices. In this agreement, the success of these strategies will depend on the proper knowledge respect to crop phenological development and the assessment of physiological status using different available tools. Thus, different crop physiological responses to water stress will be observed and different taking decisions should be considered. Finally, implementing water-saving strategies will be done not only from the perspective of preserving maximum yields but also for product quality improvements, and hence providing a final added value.

The climate change is already affecting many agricultural systems and human environments, and the implementation of adaptation strategies, especially those related to irrigated agriculture in semiarid regions, is urgent. In this regard, deep knowledge about the effects that irrigation has on the food quality parameters will allow us to estimate the potential benefits of deficit irrigation (DI) strategies. This work presents the effects on the quality parameters of three almond cultivars (Marta, Guara, and Lauranne) subjected to three irrigation doses: (i) full-irrigated treatment (FI) at 100% crop evapotranspiration (ETC), (ii) an overirrigated treatment at 150% ETC (150% ETC), and (iii) regulated deficit irrigation (RDI65) treatment, in which irrigation was done as in FI, expect during the kernel-filling period when this treatment received 65% ETC. According to experimental findings, the cultivar most sensitive to water stress was Marta, having the most significant improvements for RDI65. In general, the effects of the irrigation dose on the morphological and physicochemical parameters were not huge but some improvements were observed in key parameters such as the color and contents of specific sugars, organic acids, and unsaturated fatty acids. Thus, it can be concluded that the irrigation dose did not drastically affect the fruit almond quality, although it is possible to improve several key parameters when a moderate RDI strategy is applied.