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Learning language means developing communicative skills, for the student to identify the intention of different types of texts, and for the student to be able to understand and produce texts. The objective of this research is to propose methodological strategies to improve the teaching-learning process of Language and Literature in the seventh grade of the Leopoldo Lucero School, through the effective implementation of motivating academic activities. The research has a mixed approach with a descriptive and bibliographic and field scope. Theoretical methods such as analytical-synthetic and inductive-deductive methods were used: among the empirical methods, observation and survey, and among the statistical methods, percentage analysis. The results show that there are students in the seventh year of basic education who have difficulties in developing communicative skills, understanding and producing texts, expressing themselves orally, among other essential skills in learning Language and Literature. It is concluded that it is necessary to implement active and motivating methodological strategies that help the student develop these skills. For this reason, methodological strategies are proposed for learning Language and Literature in the seventh year of basic education that contribute to the strengthening of comprehensive reading, creative writing, orality and attentive listening using verbal and non-verbal language. [ABSTRACT FROM AUTHOR]