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3. ANÁLISE DOS ATRIBUTOS DE COMPRA DO COMPRADOR DE MATERIAL ELÉTRICO INDUSTRIAL.

Author

Augusto Monteiro, Thel, Carlos Giuliani, Antonio, da Silva, Jose, Elias Spers, Valeria Rueda, and Kassouf Pizzinatto, Andrea

Abstract

Copyright of Revista de Administraçãao da UNIMEP is the property of Revista de Administracao da UNIMEP and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2019

4. ANÁLISE DA PRODUÇÃO CIENTÍFICA INTERNACIONAL DO TEMA OMNICHANNEL NO VAREJO.

Author

Bessa Sarquis, Aléssio, Autran de Morais, Aline Silva, Cittadin, Jackson, Carlos Giuliani, Antonio, and Roberto Scharf, Edson

Abstract

Copyright of Revista de Administraçãao da UNIMEP is the property of Revista de Administracao da UNIMEP and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2019

5. EL IMPACTO DE LAS TIC EN EL MILLENNIAL: MÉXICO-BRASIL-COLOMBIA.

Author

Larios Gómez, Emigdio, Carlos Giuliani, Antonio, and Augusto Monteiro, Thel

Abstract

Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2019
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6. Segmentação psicográfica e estilos de vida de consumidores de venda direta por catálogo

Author

Sawa de Campos Modanez, Patricia, Carlos Giuliani, Antonio, Helena Carvalho Ramos Valladão de, Silvia, and Carina Attadia, Lesley

Abstract

Este estudo aborda a segmentação psicográfica de mercado e analisa estilos de vida de consumidores do canal de venda direta que compram por meio de catálogo. A pesquisa, de caráter quali-quanti, dividiu-se em três fases. A primeira, qualitativa exploratória, objetivou conhecer a organização foco do estudo, e pesquisar o perfil de suas consumidoras. Para isso, utilizaram-se técnicas de estudo de caso, focus group associado à técnica projetiva e entrevista. A segunda fase desenvolveu-se por meio de uma pesquisa quantitativa descritiva, com o objetivo de quantificar e descrever as consumidoras que compram por catálogos da empresa. A amostra constituiu-se de 150 consumidoras da cidade de São Paulo e algumas cidades do interior do estado. Após o processamento dos dados, a partir do software SPSS e da análise de cluster, as características dos resultados das fases qualitativa e quantitativa foram comparadas, possibilitando a realização da terceira fase. A terceira fase, qualitativa exploratória, envolveu a técnica de brainstorming. Para isso, gestores da empresa foram convidados para apresentação dos resultados e para discutirem estratégias a serem propostas à empresa. Como resultados a empresa passou a conhecer seu público-alvo, permitindo uma retro-alimentação referente ao planejamento do mix de produtos, comunicação e marketing.

Published
2010

8. Regresando a los valores básicos: las propuestas del Marketing Social y Humanista.

Author

CAVAZOS-ARROYO, JUDITH, PUENTE-DÍAZ, ROGELIO, and CARLOS GIULIANI, ANTONIO

Abstract

Copyright of Revista Organizações em Contexto is the property of Revista Organizacoes em Contexto and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2017
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9. MARKETING, CRIATIVIDADE E INOVAÇÃO EM UNIDADES DE INFORMAÇÃO.

Author

Coelho Bragança, Fábio Ferreira, Borges Zaccaria, Rosana, Carlos Giuliani, Antonio, and de Toledo Pitomba, Tereza Cristina Dias

Abstract

Copyright of REMark: Revista Brasileira de Marketing is the property of Revista Brasileira de Marketing (UNINOVE) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2016
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10. A REMUNERAÇÃO DE PROFISSIONAIS DE TECNOLOGIA DA INFORMAÇÃO: UM ESTUDO SOBRE AS PRÁTICAS ADOTA DAS POR EMPRESAS DE INFORMÁTICA DO DISTRITO FEDERAL.

Author

Gonçalves, Wesley Antonio, Alves Corrêa, Dalila, Monteiro Hipólito, José Antonio, and Carlos Giuliani, Antonio

Abstract

Copyright of Brazilian Journal of Management / Revista de Administração da UFSM is the property of Brazilian Journal of Management / Revista de Administracao da UFSM and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2015
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11. A viabilidade mercadológica do curso de graduação em Engenharia de Vendas.

Author

SAJIORO JUNIOR, EVERALDO, DA CUNHA, CHRISTIANO FRANÇA, CARLOS GIULIANI, ANTONIO, KASSOUF PIZZINATTO, NADIA, KASSOUF PIZZINATTO, ANDREA, and DIAS DE TOLEDO PITOMBO, TERESA

Abstract

Copyright of Revista Organizações em Contexto is the property of Revista Organizacoes em Contexto and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2014
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12. CONSCIÊNCIA ECOLÓGICA E ATITUDES DOS CONSUMIDORES: UM ESTUDO EXPLORATÓRIO SOBRE SEUS IMPACTOS DIANTE DE PRODUTOS E MARCAS.

Author

Augusto Monteiro, Thel, Carlos Giuliani, Antonio, Socorro Zambon, Marcelo, Kassouf Pizzinatto, Nadia, and França da Cunha, Christiano

Abstract

Copyright of Revista de Administraçãao da UNIMEP is the property of Revista de Administracao da UNIMEP and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2012
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