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The global market for luxury brands has witnessed dramatic growth over the last two decades but the current challenging economic environment contributes to the difficulty brand owners experience in ensuring that customers perceive sufficient value in their luxury brands to compensate for the high prices. According to recent service-oriented research, customers and suppliers co-create value as a result of a shift from a firm- and product-centric view of value creation to one that focuses on personalized brand experiences. In this paper, the authors develop a theoretical framework of types of value for luxury brands, and use case study research to identify processes of value creation in this particular setting. The findings highlight the variety of interactions taking place between luxury brand owners, their customers and members of their respective networks, which help to differentiate luxury brands and co-create a superior value proposition.

In the literature, the foreign bodies described in the cardiac cavities are medical devices such as embolization of a catheter or a fragment from the catheter.1,2 We report a case of an unusual finding in the heart. A 42-year-old woman was admitted to the cardiac intensive care unit because of syncope associated with atypical chest pain and palpitations. She had no significant medical history with no previous cardiac, venous, or artery catheterization. She described a lipothymia event a few weeks ago. Her physical examination was unremarkable except for a tattoo on the left parasternal skin done 3 years before. Her electrocardiogram revealed multiple ventricular premature beats. Treadmill stress test showed a sustained right ventricular tachycardia without ST depression. Transthoracic echocardiography revealed a linear hyperechogenic image in the right ventricle …