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This study aims to examine the impact of self-influencer congruence on purchase intentions via the sequential mediation of parasocial relationships and credibility. A research model is developed and tested using survey data from 172 social media users, and it was tested using structural equation modeling (PLS-SEM). The findings indicate that parasocial relationships mediate the relationship between self-influencer congruence. Furthermore, it is discovered that credibility mediates the relationship between parasocial relationships and purchase intentions. Finally, parasocial relationships and credibility sequentially mediate the relationship between self-influencer congruence and purchase intentions. While previous studies have explored the impact of self-influencer congruence on purchase intentions, this study is the first to investigate the underlying mechanism by which self-influencer congruence influences purchase intentions through the sequential mediation of parasocial relationships and credibility. [ABSTRACT FROM AUTHOR]

This study aims to explain the linkage between perceived social media marketing activities (SMMAs) and purchase intentions through the mediating effects of brand trust, brand experience, and brand love based on the stimulus-organism-response (SOR) theory. The sample consists of 200 social media users who followed a brand's social media on any platform. The multiple sequential mediation model is tested using partial least squares structural equation modeling. The results reveal that perceived SMMAs have a significant positive influence on brand trust. Furthermore, brand trust also has a significant positive influence on brand experience and brand love. Subsequently, brand experience and brand love positively influence purchase intentions. In addition, the relationship between perceived SMMAs and purchase intentions is sequentially and positively mediated by brand trust and brand experience. This study demonstrates that the influence of SMMAs on purchase intentions is indirect. Instead, when consumers perceive positive SMMAs from a brand, they will develop brand trust, followed by brand experience, thereby increasing the tendency to purchase from the brand. [ABSTRACT FROM AUTHOR]

Drawing on 'market-as-network' and collective sensemaking theoretical lenses, this study examines the determinants of organizational sensemaking in the regulated housing market and how organizational sensemaking impact the overall housing market over time. This study adopts a qualitative case study method by inviting twenty interviewees from the Malaysian housing market. The interview data is supported by documents and observations. This study suggests that housing market actors' sensemaking are influenced by (1) their network roles, shareholders' background that determines their priority in the decision, (2) their cultural and ethnic background, and (3) network externalities that arise from upcoming situational events. The housing market actors' ongoing sensemaking also leads to constant network renewal and regeneration. This study suggests that sensemaking is a useful "theories-in-use" tool. It potentially assists the property developers and policymakers in strategizing in a regulated network. It also offers policy insights and potential solutions to the low-to-middle-income homebuyers. [ABSTRACT FROM AUTHOR]