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This study aimed to explore the relationship between knowledge sharing intentions and the perceptions of individual technology users who are members of virtual communities. We characterized learners' perceptions of new technological products or services by including both an individual's psychological state of readiness to accept technology and also compatibility as factors affecting technology acceptance. By adopting virtual communities as samples for this empirical study, the Technology Acceptance Model, Technology Readiness Index, and the factor of compatibility were integrated in order to explore users' perceptions of technology. We analyzed the responses of 218 participants from these virtual communities using structural equation modeling. The empirical results showed that an individual's positive attitude, such as optimism, toward the Technology Readiness Index positively affects acceptance of technology; an individual's negative perception of the Technology Readiness Index, such as discomfort, has a negative effect on his or her sense of the perceived ease of technology and compatibility in regard to prior experience and technology. A sense of insecurity toward the new technology also showed a significant effect on the individual's perceptions of the usefulness of technology. The results of this research demonstrated that improving an individual's degree of adaptability to technology could increase knowledge-sharing intentions in virtual communities. Meanwhile, the degree of the individual's discomfort with technology did not hinder knowledge-sharing intentions. (Contains 2 figures and 5 tables.)

Customer value is an important deciding factor in the consumer's purchase process and may be affected by firms' explicit or implicit factors. This study explores whether customer values in the bicycle industry benefit from technical capability, product attributes, or brands. To overcome the lack of authoritative information sources in the bicycle manufacturers industry, secondary data were collected from a variety of sources, including a patent database, magazines, manufacturers' websites and catalogues, product information, and users' reviews. We then used principle component analysis to find the three most important factors. Multiple regression analysis was applied to evaluate if these factors influence customer value. The results show no significant relationship between technical capability and customer value. Previous studies showed that innovation and development capability, product features, and brands could benefit customer value. However, technical capability as an internal firm capability focused on research and development and may be hard for customers to recognise. Customers tend to select products with external clues, such as product attributes and brands, meaning that bicycle manufacturers should align their research and development strategy and marketing strategy to bring technical developments closer to the market to create value. [ABSTRACT FROM AUTHOR]