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Informed by Coase's (1988) idea that state rules can enlarge a market, Rosa's (2006) idea of information as a private good usable as memes, and Yu's (1981) economics of patent pooling, Schuster's (2005) proposition that government can collect and distribute information as an active tool to influence actors, this paper advances the viewpoint that real estate development forms sign structures for adding information that enhances the values of a site under strategically selected property names. The ideal case of Hong Kong's planning and development by contract is used and compared to the practice in Mainland China to demonstrate these ideas with special reference to its open land registration and information systems, which sell important information memes and the names of properties that can be protected by trademark law.