Introduction: Hyperuricemia is the key risk factor for gout, in which the elevated uric acid is attributed to the oxidation of hypoxanthine and xanthine to uric acid by xanthine oxidase (XO). Adverse effects of the current treatments lead to an urgent need for safer and more effective alternative from natural resources. Objective: To compare the metabolite profile of Chrysanthemum morifolium flower fraction with that of its detannified fraction in relation to XO inhibitory activity using a rapid and effective metabolomics approach. Methods: Proton nuclear magnetic resonance (1H‐NMR)‐based metabolomics approach coupled with multivariate data analysis was utilised to characterise the XO inhibitors related to the antioxidant properties, total phenolic, and total flavonoid contents of the C. morifolium dried flowers. Results: The highest XO inhibitory activity, 1,1‐diphenyl‐2‐picryl hydrazyl (DPPH) radical scavenging activity, total phenolic and flavonoid content with strong positive correlation between them were observed in the ethyl acetate (EtOAc) fraction. Detannified EtOAc showed higher XO inhibitory activity than non‐detannified EtOAc fraction. A total of 17 metabolites were tentatively identified, of which three namely kaempferol, 4‐hydroxybenzoic acid and apigenin, could be suggested to be responsible for the strong XO inhibitory activity. Additive interaction between 4‐hydroxybenzoic acid and apigenin (or kaempferol) in XO inhibition was demonstrated in the interaction assay conducted. Conclusion: Chrysanthemum morifolium dried flower‐part could be further explored as a natural XO inhibitor for its anti‐hyperuricemic potential. Metabolomics approach served as an effective classification of plant metabolites responsible for XO inhibitory activity, and demonstrated that multiple active compounds can work additively in giving combined inhibitory effects. Proton nuclear magnetic resonance (1H‐NMR)‐based metabolomics approach coupled with multivariate data analysis was utilised to compare the metabolite profile of Chrysanthemum morifolium flower fraction with that of its detannified fraction in relation to xanthine oxidase (XO) inhibitory activity. Detannified ethyl acetate (EtOAc) fraction showed higher XO inhibitory activity than non‐detannified EtOAc fraction. Kaempferol, 4‐hydroxybenzoic acid and apigenin were suggested to be responsible for the XO inhibitory activity. Additive interaction between 4‐hydroxybenzoic acid and apigenin (or kaempferol) in XO inhibition was demonstrated. [ABSTRACT FROM AUTHOR]