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Although collective trolling poses a growing threat to both individuals and virtual community owners, the information systems (IS) literature lacks a rich theorization of this phenomenon. To address the research gaps, we introduce the concept of we-intention to capture the collective nature of collective trolling in virtual communities. We also integrate the social identity model of deindividuation effects (SIDE) and situational action theory to invoke the sociotechnical perspective in theorizing collective trolling in virtual communities. The objective of this study is to use the sociotechnical perspective to understand the we-intention to participate in collective trolling in virtual communities. We test our proposed model using data gathered from 377 Reddit users. Our moderated mediation analysis elaborates how technical elements (i.e., anonymity of self and anonymity of others) influence the we-intention to participate in collective trolling via individual-based social elements (i.e., perceived online disinhibition and social identity), with an environment-based social element (i.e., the absence of capable guardianship) as a boundary condition. We contribute to research by explaining collective trolling in virtual communities from the group-referent intentional action perspective and sociotechnical perspective. We also offer practical insights into ways to combat collective trolling in virtual communities.

Social media harassment, a cyberbullying behavior, poses a serious threat to users and platform owners of social media. In this paper, we contextualize the bystander intervention framework and reporting literature to social media in order to understand why bystanders report social media harassment. Our contextualized intervention framework focuses on three sociotechnical aspects—the online social environment, characteristics of the technology platform, and their interplay—that explain bystander reporting on social media platforms. We tested the model using data gathered from active Facebook users. Our findings direct practitioners’ attention to the role of the platform in encouraging bystanders to help stop social media harassment. For policy makers, our findings direct attention to supporting programs that encourage social media users to feel responsible for reporting harassment and making transparent the outcomes of reporting social media harassment using anonymous reporting tools. For platform owners, our findings direct attention to investing in tools that enable anonymous reporting, to fostering a climate that encourages reporting, and to ensuring that all users understand that reporting social media harassment results in swift, effective responses from platform owners. Taken together, we believe our research offer insight into how to build safer and secure social media platforms.