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5 results on '"Cogoljevic, Maja"'

1. Mediated Effect of Entrepreneurial Education on Students’ Intention to Engage in Social Entrepreneurial Projects

Author

Rakićević, Zoran, Njegić, Katarina, Cogoljevic, Maja, Rakićević, Jovana, Rakićević, Zoran, Njegić, Katarina, Cogoljevic, Maja, and Rakićević, Jovana

Abstract

Social enterprises are gaining great importance, since they can efficiently solve social problems and help reduce unemployment. Thus, it is important to discover how social entrepreneurial intention (SEI) can be enhanced. In this paper, a model of the impact of entrepreneurial education (EE) on SEI is formulated by relying on the human capital theory. It is hypothesized that EE acts on SEI directly as well as indirectly by increasing the perceived importance of social entrepreneurship (PISE). The model was evaluated on a sample of 400 students from the Republic of Serbia, and Bosnia and Herzegovina. The analysis was conducted using partial least squares structural equation modelling (PLS-SEM). In addition, a multigroup analysis was conducted in order to establish differences in the proposed relationship between countries. The obtained results indicate a positive impact of EE on SEI and a positive impact of PISE on SEI in both observed countries. The influence of EE on PISE, as well as the indirect effect of EE on SEI through PISE, was confirmed in Serbia, but not in Bosnia and Herzegovina. The results of this paper justify further government investment in the development of educational programs. This paper also gives recommendations to universities, educators, and researchers.

Published
2023

3. The Influence of the Strategic Development of Modern Technologies on the Factors of Competitiveness and Economic Growth

Author

Nikolic, Milos, Vesic, Tamara, and Cogoljevic, Maja

Subjects
Marketing, FOS: Economics and business, Potter's Model, competitiveness, modern technologies, economic growth, Research Methods/ Statistical Methods
Abstract

In today’s time of modern business, where the most important environment or competition, which is increasingly specific to the globalization of markets and economic regulation, we can say it is unsuccessful without the use of digital technologies and the Internet. Powerful competition can bring significant benefits to consumers, taking into account that manufacturers are superior in terms of product quality, prices, service delivery, warranty period, deferred payment and various other bonuses to attract as many customers as possible to their product or service. The subject of research is the influence of the Internet and digital technology on the development of competitiveness. The key competitiveness factors of the companies on the market are current competitors, potential competitors, substitutes, customers and suppliers. These factors actually represent Potter’s model of five forces, and they will be further elaborated below, each individually.

Published
2019
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4. INTERNATIONALIZATION OF MARKETING ACTIVITIES IN GLOBAL BUSINESS ENVIRONMENT.

Author

Cogoljevic, Maja, Tosovic-Stevanovic, Aleksandra, and Nikitovic, Zorana

Subjects
GLOBALIZATION, INDUSTRIAL management, INTERNATIONAL business enterprises, INTERNATIONAL markets, INFORMATION economy
Abstract

The characteristics of contemporary marketing environment are rapid changes and business discontinuity that requires reassessing the company's competitiveness. The internationalization of marketing is a rational response to the current changes in the global environment and the increasing interdependence, connection and availability of certain segments in the world market. The orientation towards global markets in those conditions becomes inevitable, since it is about creating a new strategic horizon that enables not only an adequate economies of scale, but also the promotion of key success factors and knowledge economies in an altered competitive environment. [ABSTRACT FROM AUTHOR]

Published
2019

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