Search

Remember when 3D screens were the next big thing? What about virtual reality? Or 5G? The truth is that the technology industry loves buzzwords almost as much as it loves [...]

Holding up a gold-banded diamond ring, Alex Bellman explains the accessory's features as he shows it to his phone's front camera in his office. 'Hey guys, so I'm going to [...]

My Friend Maisy Created by: BBC Studios Kids & Family co-production with Trustbridge Entertainment, working in collaboration with Karrot Animation, A Productions and head writer Matilda Tristram Distributed by: BBC [...]

Hair wellness is everywhere, which has Global Cosmetic Industry asking: what's next? Diving into consumer hair care search data, emerging ingredients with new and updated claims and functions, and a [...]

It is not likely that the U.S. paint and coatings industry in 2023-2024 will be recalled, in decades hence, with any particular fondness--but neither will it be recalled with horror, [...]

For many companies AV has become part of the brand identity and workplace culture. Beyond the practicalities of connecting people through unified communication, AV experiences inspire innovation and connection, both [...]

HAVE YOU EVER HAD A MINOR MELTDOWN IN A CHANGE ROOM? Yup, me too. It happened when our research assistant, Sarah Mariotti, and I went to the mall to try [...]

You may not be aware, but the centre of the known universe is located on an industrial estate in the town of Bletchley, just opposite Aldi. Or at least, to [...]

It is tempting, when describing a brand emerging from a period of adversity with renewed vigour, to fall back on that old chestnut 'rising like a phoenix from the ashes'. [...]

Electrification is a megatrend in the industrial and automotive worlds due to energy transition strategies. Newer materials for cathodes are being invented to improve the energy density, safety and charge [...]

$349,900 Danielsville, GA 3 BR; 2 BA; 2,384 SQ. FT. WHY YOU'LL LOVE IT: A trio of peaked gables and a red front door charm up this picturesque Gothic Revival [...]

'Fleece is the go-to wardrobe staple of now, with multiple silhouettes that can be dressed up or down, making them perfect for any corporate customer or team,' says Kristiana Davis, [...]

SINCE THE KIMBER RAPIDE BLACK ICE was introduced on November 13, 2019, the quick succession of follow-on models demonstrated the brand's relentless creativity and public interest. Launched as a 9mm, [...]

* We've all heard about the importance of SEO, social media algorithms and Google search rankings. The general perception in recent years is that content creators are engaged in a [...]

In times of change, the future of children's bookselling arguably lies in how stores have refined or reinterpreted longstanding programs, such as author events, book fairs, and subscription book boxes, [...]

Beauty moves fast, and propelling the category forward is the ever-shifting behaviour of consumers. Beauty consumers are increasingly informed, empowered and demanding, and their preferences change so rapidly that staying [...]

In the olden days, when anybody needed to buy a product or find a service, they turned to the Yellow Pages. From accountants to yard services and everything in between, […]

Has the world of marketing ever moved at such a fast pace in the past? Most in the profession would likely say no, and they'd be echoing the sentiment of [...]

This year, Alchimie Forever turns 20. I love this brand, I love helping people with their skin, and I love working with our wonderful partners. This project has been, and [...]

Younger generations are leading the push to normalize advanced skin care practices for men. At the same time, social media is delivering more male-focused education. To tap into the category's [...]

During the recent legislative session, state lawmakers approved tax credits for childcare subsidies and a ban on lab-grown meat. Here's a closer look at those new laws and other notable [...]

Since Dave Grohl made his post-Nirvana debut with Foo Fighters in 1995, there have been multiple eras of his favoured onstage guitars, with the common thread being that they're more [...]

This research investigates the influence of Digital Content Marketing (DCM) on tourist awareness, satisfaction, and loyalty towards destinations, particularly from the perspective of Indian travel companies. It aims to understand how DCM reshapes tourism experiences and its implications for destination marketing strategies. Using a cross-sectional research design and analyzing 220 valid responses from social media users with travel experience from Jammu and Kashmir, advanced statistical techniques were employed, revealing a significant positive impact of DCM on tourist awareness, satisfaction, and subsequent loyalty. These findings highlight DCM's transformative potential in making tourism more accessible, engaging, and enjoyable for travelers, benefiting both tourism businesses. The study provides insights for refining tourism strategies and marketing campaigns, emphasizing DCM's role in enhancing customer awareness, lead generation, conversion rates, and the quality of digital content for travel websites. It contributes uniquely to existing knowledge by comprehensively examining the impact of DCM on tourists' attitudes, and it sheds light on how DCM revolutionizes tourism, offering travelers a more authentic and immersive experience. This research sets a precedent for leveraging DCM to drive sustainable tourism growth and enrich the tourist experience. Key Words: Digital Content Marketing, Tourist Destination Awareness, Tourist Satisfaction and Destination Loyalty, Social Media Pages., INTRODUCTION In recent years, the tourism sector in India has undergone a significant metamorphosis, catalyzed by the pervasive integration of digital technologies. The erstwhile reliance on static promotional materials and [...]

WHEN THE FIRST PHOTOS OF SRAM'S NEW COMPONENT GROUP LEAKED ONLINE, my mind ran wild with visions of 13-speed cassettes and direct-mount rear derailleurs, a la the brand's mountain bike [...]

Consumer thirst for wine has subsided, with total wine volume consumption posting its second consecutive year of loss. Overall wine decreased 3.4% in 2023 to 336.6 million 9-liter cases, according [...]

Consumer thirst for wine has subsided, with total wine volume consumption posting its second consecutive year of loss. Overall wine decreased 3.4% in 2023 to 336.6 million 9-liter cases, according [...]

When it comes to selling indoor air quality (IAQ), an HVAC cont rac tor 's best friend is knowledge. And how is more knowledge achieved? Education. In the case of [...]

One of the hottest topics debated in beauty is whether luxury is losing its shine. From the rise of affordable beauty brands globally to the slowdown in China, and against [...]

WHEN IT COMES TO the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rose and yachts aren't going anywhere, but [...]

The proliferation of new brands and product formats within disposable categories have led to some interesting new developments on the raw material front. Not only are brands using alternative fiber [...]