1. Adapting to Evolving Consumer Experiences in Hospitality and Tourism
- Author
-
Maria Amélia Machado Carvalho, Maria Antónia Rodrigues, Joaquim Monteiro Pratas, Maria Amélia Machado Carvalho, Maria Antónia Rodrigues, and Joaquim Monteiro Pratas
- Subjects
- Consumption (Economics)--Moral and ethical aspects, Tourism--Marketing, Hospitality--Marketing, Consumer satisfaction
- Abstract
'In the context of the tourism and hospitality industry, this book aims to offer a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven tourism encounters, and emerging paradigms in digital marketing. By fostering a deeper comprehension of the evolving market dynamics, this book empowers the tourism and hospitality sector to proactively embrace the challenges and seize the opportunities that define the present era. Specifically, it provides an understanding of new tourist behaviors and how the tourism and hospitality industry can adapt and improve their business strategies'--
- Published
- 2024