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The article discusses the marketing strategy adopted by the physical fitness sales personnel in the U.S. Marketing physical fitness centers involves six steps. It includes building a relationship with the member, reviewing the health history of members, performing fitness assessment, developing an exercise prescription, demonstrating the use of the equipment, following up the attendance of members, and reassessing members' records after six months.

The article provides information on how to support and encourage people to continue their physical activities in a fitness center. Initiate discussions of personal schedule, social support and self-motivation skills to the participants are just some of the tips discussed. Furthermore, it is assumed that a set of skill can keep the members from discontinuance of their participation in the fitness facilities.

The article advises physical fitness professionals on how to facilitate long-term success among clients who are new to physical activity. It is important for a physical trainer to understand his client in terms of their motivations, fears, ambitions and goals. Among the possible reasons why clients have selected to be physically active are poor self-image, lack of energy and health improvement.

The article advises health and fitness professionals on how to improve their decision-making skills. One should determine the complexity and the short- and long-term consequences of a decision. It is also important to gather the necessary information and discuss it with others who might be impacted by the decision. Tools to support the decision-making process are also described.

The article presents the author's experience regarding health care services in the United States. He narrates that how he got embarrassed when a massage therapist provoked him stating that the author had used the term masseuse to thank her. Citing this incident he points out the need for making a client feel that he or she is important. Client is the source of income for a health personnel so that customer care is as important as providing a good class, training session or performing a clinical service. It is part of the job to make the person feel special about having spent time with the health personnel. He suggests that it is the responsibility of the health personnel to give more than the client expected.