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This research aims to study the demand for a COVID-19 vaccine. The main objective of this research was to investigate the willingness to pay (WTP) of those people who are eligible for the government-financed vaccination programme under which this medication is available free of charge. Based on this, the study aimed to assess the optimum price that people are willing to pay for the vaccine. More than 300 undergraduate students were questioned in classroom experiments about their personal preferences in order to derive the demand curve for a hypothetical market for the COVID-19 vaccine. A regression analysis of the results showed that the linear and power functions could describe consumer behaviour and predict an optimal market price for the investigated item. In addition, the linear model fitted better. Finally, we compared our result with the real prices of the various vaccines available on the market to see if the predicted price was viable under the prevailing market conditions. The optimal price informs us how many people will receive the next vaccine if it is offered at a specific market price. It also informs us what price the government should assign to the vaccine to secure a particular target vaccination rate. [ABSTRACT FROM AUTHOR]

Background. Technological innovations are boosting in the field of finance, and this tendency is similar at fundraising as well. By introducing new ways of payment and digital currencies, all organisations have to follow the trends to be able to accept payments for their goods and services. The third sector must also follow the newest trends that could make donations easier for philanthropic people, but they should be aware of the necessary devices and the costs of the different methods of payment. Research aims. This article is comparing the different possibilities to achieve money, and with the results of a survey, it reveals the rentable possibilities by identifying the most popular communication platforms. Methodology. Comparative and descriptive statistical methods are used to analyse data gained from an online survey to reveal the viability of new technologies at the field of philanthropy. Key findings. The characteristics of donors are analysed, and the most preferred forms of giving are also highlighted to help the actors of the civil sector to establish a competitive fundraising strategy by the help of new technologies. [ABSTRACT FROM AUTHOR]

The Hungarian sports financing system has fundamentally changed in recent years. A new, unique element has been introduced: the corporate income tax allowance for prominent team sports. This type of sponsorship has a wide range of aims: to give more resources to the well-known and popular sports; to increase private donations to sporting organizations; to create jobs; and last but not least to reduce the black market in this area of the economy. The new tax allowance for spectacular sports started on July 1 2011 and the regulations were changed in 2013. In this paper I would like to give a detailed insight into the mechanism of the sports sponsoring system and, with the usage of empirical data, I will show the development of the Hungarian sporting organizations as a result of the new financial structure. Moreover, I want to show how it is possible to save from these benefits for the future. [ABSTRACT FROM AUTHOR]