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This article focuses on he books "Culture Jam: The Uncooling of America," by Kalle Lasn and "Nobrow: The Culture of Marketing, the Marketing of Culture," by John Seabrook. Kalle Lasn, the author of "Culture Jam," notes that the British Boy Scouts sell corporate ad space on their merit badges and that IBM has beamed its logo into clouds above San Francisco. The marketing of everyday life is at the heart of both "Culture Jam" and "Nobrow." As a book, "Culture Jam" makes a pretty good pamphlet.

Culture Jam: The Uncooling of America by Kalle Lasn (William Morrow, $25) debunks the American dream with humor and verve. Like Adbusters, the magazine that Lasn founded and publishes, Culture [...]

Lasn, Kalle. Culture Jam: The Uncooling of America™. Eagle Brook: Morrow. Nov. 1999. c.320p. illus. bibliog. index. ISBN 0-688-15656-8. $25. SOC SCI For Lasn (publisher of Adbusters Magazine), 'America is [...]

Comments on the `de-marketing' campaigns developer Kalle Lasn's book `Culture Jam, the Uncooling of America.' Rationale behind `de-marketing' campaigns such as the Buy Nothing Day; Work done by Lasn for the magazine `Adbusters'; Reasons why the book is expected to become popular in agency creative departments; Concept forwarded by the book.