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Large language models (LLMs) are increasingly being used in human-centered social scientific tasks, such as data annotation, synthetic data creation, and engaging in dialog. However, these tasks are highly subjective and dependent on human factors, such as one's environment, attitudes, beliefs, and lived experiences. Thus, employing LLMs (which do not have such human factors) in these tasks may result in a lack of variation in data, failing to reflect the diversity of human experiences. In this paper, we examine the role of prompting LLMs with human-like personas and asking the models to answer as if they were a specific human. This is done explicitly, with exact demographics, political beliefs, and lived experiences, or implicitly via names prevalent in specific populations. The LLM personas are then evaluated via (1) subjective annotation task (e.g., detecting toxicity) and (2) a belief generation task, where both tasks are known to vary across human factors. We examine the impact of explicit vs. implicit personas and investigate which human factors LLMs recognize and respond to. Results show that LLM personas show mixed results when reproducing known human biases, but generate generally fail to demonstrate implicit biases. We conclude that LLMs lack the intrinsic cognitive mechanisms of human thought, while capturing the statistical patterns of how people speak, which may restrict their effectiveness in complex social science applications.

NLP in mental health has been primarily social media focused. Real world practitioners also have high case loads and often domain specific variables, of which modern LLMs lack context. We take a dataset made by recruiting 644 participants, including individuals diagnosed with Bipolar Disorder (BD), Schizophrenia (SZ), and Healthy Controls (HC). Participants undertook tasks derived from a standardized mental health instrument, and the resulting data were transcribed and annotated by experts across five clinical variables. This paper demonstrates the application of contemporary language models in sequence-to-sequence tasks to enhance mental health research. Specifically, we illustrate how these models can facilitate the deployment of mental health instruments, data collection, and data annotation with high accuracy and scalability. We show that small models are capable of annotation for domain-specific clinical variables, data collection for mental-health instruments, and perform better then commercial large models.

Large Language Models (LLMs) are increasingly being used in educational and learning applications. Research has demonstrated that controlling for style, to fit the needs of the learner, fosters increased understanding, promotes inclusion, and helps with knowledge distillation. To understand the capabilities and limitations of contemporary LLMs in style control, we evaluated five state-of-the-art models: GPT-3.5, GPT-4, GPT-4o, Llama-3, and Mistral-instruct- 7B across two style control tasks. We observed significant inconsistencies in the first task, with model performances averaging between 5th and 8th grade reading levels for tasks intended for first-graders, and standard deviations up to 27.6. For our second task, we observed a statistically significant improvement in performance from 0.02 to 0.26. However, we find that even without stereotypes in reference texts, LLMs often generated culturally insensitive content during their tasks. We provide a thorough analysis and discussion of the results.

Stigma toward people who use substances (PWUS) is a leading barrier to seeking treatment.Further, those in treatment are more likely to drop out if they experience higher levels of stigmatization. While related concepts of hate speech and toxicity, including those targeted toward vulnerable populations, have been the focus of automatic content moderation research, stigma and, in particular, people who use substances have not. This paper explores stigma toward PWUS using a data set of roughly 5,000 public Reddit posts. We performed a crowd-sourced annotation task where workers are asked to annotate each post for the presence of stigma toward PWUS and answer a series of questions related to their experiences with substance use. Results show that workers who use substances or know someone with a substance use disorder are more likely to rate a post as stigmatizing. Building on this, we use a supervised machine learning framework that centers workers with lived substance use experience to label each Reddit post as stigmatizing. Modeling person-level demographics in addition to comment-level language results in a classification accuracy (as measured by AUC) of 0.69 -- a 17% increase over modeling language alone. Finally, we explore the linguist cues which distinguish stigmatizing content: PWUS substances and those who don't agree that language around othering ("people", "they") and terms like "addict" are stigmatizing, while PWUS (as opposed to those who do not) find discussions around specific substances more stigmatizing. Our findings offer insights into the nature of perceived stigma in substance use. Additionally, these results further establish the subjective nature of such machine learning tasks, highlighting the need for understanding their social contexts., Comment: Accepted for publication the 2024 International AAAI Conference on Web and Social Media (ICWSM)

Adaptive mobile device-based health interventions often use machine learning models trained on non-mobile device data, such as social media text, due to the difficulty and high expense of collecting large text message (SMS) data. Therefore, understanding the differences and generalization of models between these platforms is crucial for proper deployment. We examined the psycho-linguistic differences between Facebook and text messages, and their impact on out-of-domain model performance, using a sample of 120 users who shared both. We found that users use Facebook for sharing experiences (e.g., leisure) and SMS for task-oriented and conversational purposes (e.g., plan confirmations), reflecting the differences in the affordances. To examine the downstream effects of these differences, we used pre-trained Facebook-based language models to estimate age, gender, depression, life satisfaction, and stress on both Facebook and SMS. We found no significant differences in correlations between the estimates and self-reports across 6 of 8 models. These results suggest using pre-trained Facebook language models to achieve better accuracy with just-in-time interventions., Comment: Accepted to the 17th International AAAI Conference on Web and Social Media (ICWSM), 2023

Black Lives Matter (BLM) is a decentralized social movement protesting violence against Black individuals and communities, with a focus on police brutality. The movement gained significant attention following the killings of Ahmaud Arbery, Breonna Taylor, and George Floyd in 2020. The #BlackLivesMatter social media hashtag has come to represent the grassroots movement, with similar hashtags counter protesting the BLM movement, such as #AllLivesMatter, and #BlueLivesMatter. We introduce a data set of 63.9 million tweets from 13.0 million users from over 100 countries which contain one of the following keywords: BlackLivesMatter, AllLivesMatter, and BlueLivesMatter. This data set contains all currently available tweets from the beginning of the BLM movement in 2013 to 2021. We summarize the data set and show temporal trends in use of both the BlackLivesMatter keyword and keywords associated with counter movements. Additionally, for each keyword, we create and release a set of Latent Dirichlet Allocation (LDA) topics (i.e., automatically clustered groups of semantically co-occuring words) to aid researchers in identifying linguistic patterns across the three keywords., Comment: Published at the 16th International AAAI Conference on Web and Social Media (ICWSM) 2022