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Alignment with the European Union means trying to adapt and facilitate adaptation depending on the resources of our country. For consumers, it is necessary to inform and educate them in accordance with the EU regulations. Foods must meet the quality requirements of consumers. The requirements are constantly changing. In the past 20 years diversifying and fast renewing, creating of the single market, free movement of goods, elimination of trade barriers by developing common European standards, and introduction of certification has resulted in increased consumer confidence on the quality of the products they purchase from advertising. A marketing research was conducted, through a questionnaire, in compliance with the research methodology, with the aim of highlighting consumers' views on the influence of advertising on purchasing foods. The gap reduction between what is intended to be conveyed by advertising and what is necessary, fair, clear, and consistent to be transmitted through advertising, according to EU regulations, leads to competitive advantage afforded by any producer in any country. In any business it is important to measure the feedback of the activity as well, which often is not done. This study sought and measured the feedback on whether consumers are happy of the message regarding food products purchased, transmitted by advertising campaigns carried in the county of Sibiu. [ABSTRACT FROM AUTHOR]

The rural tourism registers a growing evolution in the rural economy of Romania in the last 10 years, thanks to the progressive involvement of specialists, of entrepreneurs and also of the factors of local responsibility. However, there are many steps to go before making a superior recovery of the tourism potential which characterizes the Romanian villages. This requires the identification, the development and the implementation of some strategic options based on natural resource, but geared towards the sustainable use of it. Thus, this paper addresses the rural tourism development from the perspective of a strategic management in order to adopt and implement those strategic options aimed at the sustainable development of the rural tourism. Specifically, in the rural area of Sibiu Depression took place a field research study after the case methodology, which has contributed to the demonstration of the requirements for a sustainable development of the rural tourism in the specific examined area. The result consisted of the formulation, elaboration and adoption with a view to the implementation of some relevant strategic options for a sustainable development of the tourism in the rural area of Sibiu Depression. [ABSTRACT FROM AUTHOR]

It is more difficult to establish quality service than quality product in theory and especially in practice; consequently, educational service suppliers have to detect at present customers' requirements both from the point of view of meeting them and as a result of their identification in accordance with market requests. An important point for states all over the world is developing education and education providers alike. One of the main modalities for the educational suppliers to differentiate is to constantly provide higher quality than that offered by their competitors. Hence, the managerial act in the field of educational service becomes a complex, specialized activity. However, the attention paid to improving quality, specialized literature mentions, has recorded a slight decrease as compared to the period 1990-2000. Thus, it is necessary to understand and adapt quality management, even if it is not compulsory. Words like achieving and capitalizing quality will turn quality into an investment that may contribute to decision making in order to beat competition if specific procedures for activity types and control are applied. [ABSTRACT FROM AUTHOR]

Specialized literature shows that there are signals that indicate quality decrease. There are many definitions for quality. Quality represents utilization capability, which is a widely accepted definition. It is important that the manager who works within educational service should continually meet the requirements connected to customers' needs, by offering quality. Hence, superior managers should make sure that specific documents present clear definitions of the word quality. With academic institutions, quality refers to the quality of educational activities within the institution so as to be able to satisfy the educational needs of a concrete school population. The importance of quality management is established in accordance with higher education because it is the university that has to obtain and maintain the quality required by the student, whereas and the student wishes to trust the university's capacity to provide and maintain this quality. In order to be trusted, the university should be able to prove that an effective quality system has been implemented there. Specialized literature, the Kaizen model - the Japanese management model - also demonstrated that progressing step by step, but in a fast rhythm leads to long term, sure victories. Most European states take measures in order to enlarge young people's access to higher education. In addition, one of the most important predecessors of quality management, W. Edward Deming, suggested that in order to improve quality, the plan-do-check-act circuit is to be permanently restarted. [ABSTRACT FROM AUTHOR]

At present, one of the most important characteristics of direct marketing is connected to the increasing need of understanding clients . Direct marketing will be successful if it is capable to address profitable clients. Specialized literature shows that direct marketing has three important additional qualities: It is based on direct answers; It is measurable; It usually requires creating and maintaining a database. Creating this database contributes to a better understanding of the market and can provide competitive solutions. The most frequent modality of evaluating databases within the companies with specific marketing profile is the RFM method. The RFM method focuses on the most profitable clients. For the following direct marketing campaign, we can consider the customers having similar traits to those identified with the help of this method. [ABSTRACT FROM AUTHOR]

In present, the quality of higher education is influenced by joining the European Union. Competition between universities is generated by the implementation and the choice of some efficient and effective management systems. Starting from the premise that there is no difference between graduates who are employed in production, if they come from an approved or accredited private university was accomplished a case study which reveal, in terms of quantitative, assessments of the services available to students provision of accredited private universities versus authorized universities. [ABSTRACT FROM AUTHOR]