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The Hybrid Fiber Coax (HFC) is a modern broadband access network, providing advanced interactive services such as Internet access, digital interactive television and cable telephony. The edge costs dominate the cost of launching new services, at the time of deployment (CapEx) as well as for maintenance (OpEx). Therefore next-generation edge devices aim at the convergence of these services and their platforms into a single multi-service infrastructure, thus sharing resources and bandwidth. The focus of this paper is on the HFC access network design for bandwidth-intensive TV services, bringing standard as well as switched broadcast technologies into play. Standard broadcast TV service deployments, offered through the Digital Video Broadcast (DVB) platform, require low installation costs, but the bandwidth consumption increases linearly with the number of available TV channels, even for very unpopular channels. Switched broadcast TV channels, offered on the (Euro-) DOCSIS platform together with other interactive unicast services such as Video on Demand, are only streamed to a node on the HFC access network if they are requested locally, thus limiting bandwidth consumption for less popular channels. We present an access network design tool, based on an analytical TV traffic model, minimizing the installation cost on the edge devices and study the influence of the most important traffic and content parameters. Index Terms--Digital TV, HFC, network convergence, switched broadcast.