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NEW YORK -- Del Taco faced with the rapid growth of Chipotle and Qdoba Mexican Grill, will launch its new 'Go bold or go home' ad campaign on Sept. 17.The [...]

LOS ANGELES -- Palisades Media Group has added media buying and planning chores for Del Taco Mexican restaurants, according to the agency. Lake Forest, Calif.-based Del Taco spent $15 million [...]

LOS ANGELES -- Citing 'creative and strategic differences,' independent G&M Plumbing and quick-serve restaurant chain Del Taco have parted ways, the agency said. G&M in Manhattan Beach, Calif., has handled [...]

LOS ANGELES--G&M Plumbing, Santa Monica, Calif., is launching new work for Del Taco, Laguna Hills, Calif., featuring none other than an actual cow to promote the fast-food chain's use of [...]

Pay no attention to the man behind the plant. Del Taco Corp. Product Guy Dan tries his hand at ventriloquism in the latest spot from G&M Plumbing, Santa Monica, Calif., [...]

LOS ANGELES--Del Taco has introduced its Big Fat Crispy Chicken Taco in a new campaign. New spots feature the 'Dan' character launched in April, and claim the new offering is [...]

Distant No. 2 taco chain Del Taco is thumbing its nose at Goliath Taco Bell Corp. in a pair of new TV spots that break today. The spots by G&M [...]

G&M Uses Knievel-Like Character to Sell the New 'Ultimate Taco' LOS ANGELES--Legendary daredevil Evel Knievel is the unlikely inspiration for a new Del Taco TV commercial. The 30-second spot, created [...]

LOS ANGELES--Del Taco is launching a TV and radio campaign featuring the 'average American cubicle worker.' Dan, the character in the new spots, becomes distraught when he learns he could [...]

Mexican fast-food chain Del Taco chose Red Monkey Ads & Ideas in Portland for in-store print and packaging [...]

LOS ANGELES --Two Southern California fast-food chains are scouting for agencies. Del Taco, which settled a $1 million lawsuit last week over its use of a 'Del Taco' swashbuckling character, [...]

Del Taco is moving forward with its new ad campaign featuring a swashbuckling spokesman despite a pending lawsuit claiming the character too closely resembles Zorro. The Mexican-style fast-food chain earlier [...]

LAGUNA HILLS, CALIF. - Del Taco has broken its first campaign from new agency WongDoody with a teaser ad on TV and will follow that with a spot promoting the [...]

LAGUNA HILLS, CALIF. -- Mexican quick-serve operator Del Taco chose WongDoody as its new agency of record and expects the first campaign from the agency to break in mid-June. WongDoody, [...]

LOS ANGELES--WongDoody last week added three new pieces of business but lost Fit TV to Kovel/Fuller. Teresa Buyikian WongDoody's Santa Monica, Calif., office picked up the estimated $5-10 million Del [...]

LOS ANGELES--Del Taco breaks a 30-second TV spot this week touting its new barbecue sauce. Italia/Gal, Los Angeles, created the commercial, which takes a shot at the Laguna Hills, Calif.-based [...]

LAKE FOREST, CALIF. -- Del Taco has launched a multimedia campaign called 'Go Bold or Go Home' and plans a series of pep rallies to introduce it to consumers and [...]

DEL TACO is looking to 99-cent tacos and stripper poles to get consumers' attention. The No. 3 taco chain, faced with the rapid growth of Chipotle and Qdoba Mexican Grill, [...]

LAKE FOREST, CALIF. -- Mexican quick-service chain Del Taco has chosen Brainsaw of Tustin, Calif., as its agency of record to replace G&M Plumbing of Manhattan Beach, Calif. Before winning [...]

Grill-buffet chain Sizzler broke into a 'whisper,' while Mexican quick-service chain Del Taco extended the contract of its 'product guy' in new ad campaigns designed to reinforce the brand identities [...]

LAGUNA HILLS, CALIF. -- Mexican quick-service chain Del Taco has launched a new campaign to increase breakfast sales, using in-store merchandising and a 60-second radio spot to drive sales of [...]

LAGUNA HILLS, CALIF.-Del Taco Inc. has extended its partnership with Big Man Creative, the Mexican quick-service chain's Web site designer, for a second year. Big Man designed the online-entertainment execution [...]

LAGUNA HILLS, CALIF. -- Mexican quick-serve chain Del Taco broke two TV spots promoting its Macho Burrito line. The spots feature spokesman 'Dan the Product Guy' standing outside the corporate [...]

Mexican quick-serve operators Taco Time and Del Taco launched separate ad campaigns supporting respective product launches as they stepped up competition against segment leader Taco Bell. Both campaigns manage to [...]

COSTA MESA, Calif.--Del Taco Inc., operator of about 320 quick-service Mexican food outlets, has named the newly formed Italia/Gal its agency of record for its estimated $3 million account. The [...]