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Critical discourse analysis (CDA) provides theories and methods for the empirical study of the relations between discourse and social and cultural developments in different social domains. CDA is not only a description and interpretation of discourse in context, but also offers an explanation of why and how discourses work. The writer interests in discussing Critical discourse analysis (CDA) because by using the critical discourse analysis (cda) this can express how community ideology about an event. The aims of the research are : (1) to elaborate of textual features of the advertisement, (2) to find out of discursive thecnique of the advertisement, (3) to find out social feature of the adevertisement. In this research, the writer applies the theory of Fairclough with three dimensional models by as supporting theory to answer the problem of the research. This research is qualitative research that focused on qualitative research by Hill Way in Kaelan and uses technique purposive sampling by Sugiyono. The writer found on the research that: (1) there are four textual features in the advertisement, (2) the tecniques of discursive found in the advertisement are two tecniques, with celebrity endorsement and scientific evindence, (3) to know how ideology and consumers views of this advertisement

This research analyzes flouting the maxim in conversation at Ellen DeGeneres Show and The Tonight Show Starring Jimmy Fallon, in these talk shows flouting the maxim appears, it causes the speaker and hearer being misunderstanding and not cooperative in the conversation. The aims of this research are to find out the type of flouting the maxim, to know the strategies of flouting the maxim used and to know politeness principle in conversation at Ellen DeGeneres and The Tonight Show Starring Jimmy Fallon.the writer uses the maxim theory by H. Paul Grice (1973) that discusses about types of Flouting the maxim, rhetorical strategies theory by Peter Grundy (1995) that discusses the strategy to flout the maxim, and Politeness Principle Theory by Geoffrey Leech (1983) that discusses the usage and violation of Politeness Principle in the conversation at Ellen DeGeneres and The Tonight Show starring Jimmy Fallon. This research uses the qualitative as the kind of this research, for collecting the data the writer uses the technique of documentation and constant comparative to analyze the data.The result of this research showsthe data based on the formulation of problem. They are: (1), there are four types of flouting the maxim; flouting quantity, flouting quality, flouting relation and flouting manner which have flouted in the conversation at Ellen DeGeneres and The Tonight Show Starring Jimmy Fallon. (2), there are six strategy of flouting the maxim used; tautology, overstatement, understatement, metaphor, rhetorical question, irony. (3), there are seven politeness principle found; tact maxim, modesty maxim, the agreement maxim, the sympathy maxim, the consideration maxim, the generosity maxim, and the praise maxim.

Understanding Frame on the Mindset of Orang Rimba Related to Pandemic Words Diana RozelinPostgraduate SchoolUIN Sulthan Thaha Saifuddin Jambi, Indonesiae-mail: dianarozelin@uinjambi.ac.id Abstract:During the Covid-19 pandemic, some terms appear to represent the coronavirus. For some people, Covid-19 terms were familiar, but not for others, such as Orang Rimba (OR). Some terms were weird and new because it was pronounced in the English language, such as 'social distancing', 'rapid test', and 'lockdown'. Meanwhile, the role of the government, in this case, BKSDA was very important to stop the spread of this virus within the OR community. This article not only talked about language but also the implementation of health. The purposes of this research were: 1) to find out the government's role through BKSDA in educating OR about Covid-19 terms and its preventing actions; 2) to find out the perception of OR toward the words of Covid-19. This research was conducted qualitatively. The technique for collecting the data was observation, interview, documentation, and recording. Meanwhile, for analyzing the data used descriptive techniques. The results were: 1) BKSDA office visited each OR group and gave directions and examples on how to wash hands, wear masks, keep their distance, and keep the environment clean. The suitable methods in teaching new things to OR are exemplary and habituation. 2) from 15 vocabulary words related to the Covid-19 pandemic, OR knew only 5 words. It was a mask, virus, washing hands, hand sanitizer, and corona. The word mask, according to OR, was a fabric for covering the nose and mouth. The meaning of the virus and corona were evil animals. The word washing hand means besuh tangon/ cuci tangon.

The position of Duano Isolect included to endangered language showed a shift in vocabulary. Innovations were found at young generation and relics at the older generation. This problem resulted that Duano isolect is being the second language under Malay language.The purposes of the research were to find out the proto language of Duano ethnic from Sabak, words shift, words maintenance, and to find out the ways of Duano educate their children in preserving their mother tongue in Sabak. This research is conducted in qualitative and quantitative, for collecting data used observation, interview, documentation, and recording. The results were (1) The proto language of Duano ethnic in Sabak was divided into two kinds, they were shift and maintenance. The wordlist of Swadesh (200 basic words) from four infotmants through cognate were first informant 49% data, second informant 49% data, third informant 51.5% data, and fourth informant 49.5% data. The highest maintenance or relic of proto language is found at the third informant 11%; and the uppermost of shift or innovation was the first informant. She got 90% from 200 wordlist. (2) The Duano’s parents used traditional education in educating their children in preserving their mother tongue. Words shift occurred because of shame, countrified, adaptation to Malay, and intermarriage.

This study aims to describe the application of Arabic as the language of instruction in Islamic subjects at the Sulthan Thaha Saifuddin State Islamic University of Jambi. This research is qualitative research, and the data was collected using observation, interview, documentation, and questionnaires. The findings showed that Arabic cannot be applied to the maximum and only a few lecturers have started to implement it even though it is not in full. The models of Islamic subject lecturers using Arabic as the language of instruction vary greatly. Some constraints were faced in the use of Arabic as the language of instruction in Islamic subjects, including various abilities of students, lecturers’ lack of ability to speak Arabic actively, limited books and literature on Islamic subjects in Arabic, and lack of training to improve the skills of lecturers who teach Islamic subjects. The implementation of Arabic as an introductory language of Islamic subjects has not been effective.

This research discussed education and dialectology, examining the relation of Orang Rimba (OR) isolect in three places at Jambi Province. Different levels of education in each group of OR also influence language maintenance at proto-language. Language shift will occur when OR communicate with the villagers. The number of OR children who go to school does not guarantee a language shift. This study's benefit was to find out the proto vocabulary that still maintenance and shifted, to know the status of isolect from each group of OR to find out their kinship relations, and to know that education levels may not always affect vocabulary shifts. Dialectometry formula used from Guitar, Proto Austronesian (PAN) used theory from Wurm and Wilson, Proto Malayic (PM) used opinion from Adelaar. This study used qualitative and quantitative to answer different formulation of the problems. The result was: firstly, lexically and phonologically, the status of OR isolect in Jambi, including three regencies consisted of two dialects, four subdialects, and four speeches. There were 5 proto vocals and 19 proto consonants phonemes of OR in Jambi Province. The result of affixation identification at PM *tAr-; *mAN-; *(mb)Ar-; *-an; and *kA-an found innovation and no relic. Secondly, the reflex of PAN and PM at OR Malay dialect having the highest value in maintaining its proto-language (relics) occurred in DP 5,6 Muaro Jambi Regency. Thirdly, the number of children attending school in the villages of Nebang Parah and Nyogan was higher compared to other OR groups. The number of children attending school was in line with the high percentage of proto-languages used.