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This study will investigate the relationship between digital marketing campaigns and sustainable business performance in Jordan's health services sector, emphasizing marketing agility as the moderator variable and exploring the interactions between the contenders of this research and the RBV idea and, by doing so, identifying the role of digital marketing on value generation and business resilience agility. The aim of this research is to assess an elucidated conceptual model through digital marketing and agility theories by employing patient database information retrieved from Jordanian healthcare organizations through SEM-PLS. It is found that marketing agility moderates the relationship between social media digital initiatives and sustainable company outcomes. These analyses suggest that further attempts are needed to improve adaptability in the context of changeability in the marketing environment. However, after some time, some facets of digital marketing orchestration result in massive revenues. Consequently, this research provides theoretical and applied implications that supply an up-to-date understanding of the theoretical and applied groundwork for marketing adaptiveness in the health service sectors, which might contribute to the appreciation of long-term effectiveness. [ABSTRACT FROM AUTHOR]

Explore the role of hashtags in supporting online marketing campaigns is the aim of this research paper, particularly awareness campaigns related to health issues. Awareness campaigns throughout the month of October, aimed at raising awareness about the importance of early detection of breast cancer in women, are among the campaigns that require significant support in the digital space. Therefore, this study was conducted to identify, with the help of the Google Trends tool, the most popular hashtags used in three digital awareness campaigns in three completely different regions: the United States of America, the United Arab Emirates, and Algeria. from October 1, 2024, to the end of the month. [ABSTRACT FROM AUTHOR]

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