Search

Your search keyword '"Donaton, Scott"' showing total 2,040 results
Start Over Author "Donaton, Scott"
2,040 results on '"Donaton, Scott"'

1. Shows of the year

Author

Mushnick, Phil, Schnurnberger, Lynn, Logan, Michael, Robbins, Ira, and Donaton, Scott

Subjects
Television programs -- Evaluation, Music videos -- Evaluation, Television advertising -- Evaluation, Arts, visual and performing, General interest
Abstract

The best television program of 1997 is 'King of the Hill,' an animated comedy. Other top shows include 'ER,' 'The X-Files' and 'Frasier.' Descriptions are presented of the best shows in other categories, including specials, awards shows and cooking shows.

Published
1997

2. Sports nuts!

Author

Drury, Bob and Donaton, Scott

Subjects
ESPN Inc. -- Officials and employees, SportsCenter (Television program) -- Personalities, Television journalists -- Interviews, Cable television broadcasting industry -- Officials and employees, Cable television advertising -- Analysis, Arts, visual and performing, General interest
Abstract

ESPN's Patrick believes that, as long as he is having fun broadcasting 'SportsCenter,' viewers will also enjoy the show. Patrick's co-anchor, Olbermann, who has never attended a Super Bowl game, believes that the game has been turned into a media event.

Published
1997

3. The year in cheers & jeers

Author

Jarvis, Jeff, Stewart, Susan, Donaton, Scott, Queenan, Joe, Mushnick, Phil, and Nevius, C.W.

Subjects
Television programs -- Criticism and interpretation, Television broadcasting of sports -- Criticism and interpretation, Television broadcasting of news -- Criticism and interpretation, Television and politics -- Criticism and interpretation, Arts, visual and performing, General interest
Abstract

Good and bad incidents that happened on television series programs, news programs and sporting events are described. The highlights include covering stories of babies, stories that had a great social impact and the fall and recovery of a character on 'NYPD Blue.'

Published
1997

4. Ad Age's cybermarketing leaders

Author

Johnson, Bradley, Cleland, Kim, Williamson, Debra Aho, Carmichael, Matt, Gleason, Mark, Cuneo, Alice Z., Mandese, Joe, Waltner, Charles, Donaton, Scott, Zbar, Jeffery D., Haran, Leah, and Fawcett, Adrienne Ward

Subjects
Electronic marketing -- Officials and employees
Published
1995

6. Advertising Age Marketing 100

Author

Liesse, Julie, Fisher, Christy, Smyth, Jeff, Loro, Laura, Rickard, Leah, Lawrence, Jennifer, Baylor, Leslie, Strnad, Patricia, Mandese, Joe, Cuneo, Alice Z., Sloan, Pat, Horton, Cleveland, Salomon, Alan, Kim, Junu Bryan, Clark, Tim, DeNitto, Emily, Colford, Steven W., Freeman, Laurie, Serafin, Raymond, Teinowitz, Ira, Zbar, Jeffrey D., Masterson, Peg, Donaton, Scott, Jensen, Jeff, Johnson, Bradley, Kelly, Keith J., Fitzgerald, Kate, Davis, Riccardo A., Levin, Gary, Goldsborough, Robert, Whalen, Jeanne, Cleland, Kim, Magiera, Marcy, Madison, Cathy, and Webster, Nancy Coltun

Subjects
Marketing executives -- Achievements and awards, Brand name products -- Marketing
Published
1994

8. Advertising Age Marketing 100

Author

Winters, Patricia, Lawrence, Jennifer, Fitzgerald, Kate, Kim, Junu Bryan, Teinowitz, Ira, Jensen, Jeff, Johnson, Bradley, Cuneo, Alice Z., Liesse, Julie, Goldsborough, Robert, Serafin, Raymond, Freeman, Laurie, Horton, Cleveland, Fisher, Christy, Colford, Steven W., Magiera, Marcy, Wells, Melanie, Sloan, Pat, Salomon, Alan, Zbar, Jeffery D., Cortez, John P., Whalen, Jeanne, Donaton, Scott, Smith, Therese Kauchak, Loro, Laura, Davis, Riccardo A., Geiger, Bob, Baylor, Leslie, Rigney, Melanie, Strnad, Patricia, Masterson, Peg, Levin, Gary, and Fawcett, Adrianne Ward

Subjects
Marketing -- Personalities
Published
1993

9. Chinks showing in Whittle allure

Author

Donaton, Scott

Subjects
Mass media industry -- Management, Whittle Communications L.P. -- Management
Published
1992

10. Flat, but at least crisis is averted

Author

Donaton, Scott and Coen, Robert

Subjects
Periodical publishing -- Forecasts and trends, Magazine advertising -- Forecasts and trends
Published
1991

11. Magazine of the year

Author

Donaton, Scott

Subjects
SmartMoney (Periodical) -- Achievements and awards, Periodical publishing -- Achievements and awards, Business
Published
1994

12. Magazines: survival of the hippest

Author

Donaton, Scott

Subjects
Harper's Bazaar (Periodical), Time (Periodical), The New Yorker (Periodical), Periodical publishing -- Management
Published
1992

15. Remembering Steve Florio

Author

Beckman, Richard and Donaton, Scott

Subjects
Condé Nast Publications Inc. -- Officials and employees, Florio, Steven T. -- Appreciation, Periodical publishing -- Officials and employees, Advertising, marketing and public relations, Business, general
Abstract

Byline: richard beckman, scott donaton The first time I met Steve Florio was in 1985; he was the publisher of The New Yorker and taking time out of his hectic [...]

Published
2008

17. A farewell from the publisher (and former junior reporter)

Author

Donaton, Scott

Subjects
Advertising agencies -- Officials and employees
Abstract

Byline: Scott Donaton Shortly after I joined Ad Age full time as a general-assignment media reporter, a Brooklyn kid just out of St. John's, Patrick Reilly left for The Wall [...]

Published
2007

18. Ideas are more important than the medium-duh!

Author

Donaton, Scott

Abstract

Byline: Scott Donaton Buried in a keynote presentation by Yahoo Chief Marketing Officer Cammie Dunaway was this advice to marketers: 'Don't budget by medium.' And as Tony Weisman, Digitas Chicago [...]

Published
2007

19. Agencies can't get blinded by Google envy

Author

Donaton, Scott

Subjects
Company business management, Information services industry, Advertising agencies -- Management -- Evaluation, Information services industry -- Management -- Evaluation, Information services -- Management -- Evaluation, Competitive advantage -- Evaluation, Business success, Google L.L.C. -- Management
Abstract

Byline: Scott Donaton two years ago, I moderated a panel at the Detroit Ad Club that marked the first time Martin Sorrell and John Wren appeared on the same stage. [...]

Published
2007

20. With future house, Time Warner proves it's learned from the past

Author

Donaton, Scott

Subjects
Time Warner Cable Inc. -- Forecasts and trends, Cable television broadcasting industry -- Forecasts and trends, Market trend/market analysis, Advertising, marketing and public relations, Business, general
Abstract

Byline: Scott Donaton Twelve years and one month ago, I stood in the crowded ballroom of the Sheraton Orlando North with about 400 others-mostly journalists from around the world-and watched [...]

Published
2007

21. Me-too-itis the leading cause of lousy-viral-video epidemic

Author

Donaton, Scott

Subjects
Advertising campaigns -- Evaluation, User generated content -- Evaluation -- Forecasts and trends, Social networks -- Evaluation -- Forecasts and trends, Viral marketing -- Evaluation -- Forecasts and trends, Market trend/market analysis, Advertising, marketing and public relations, Business, general
Abstract

Byline: Scott Donaton Most of the online viral campaigns you hear about and see these days have one thing in common: They suck. On the surface, this isn't surprising. Most [...]

Published
2007

22. How O.J. Simpson restored a little bit of faith in the media

Author

Donaton, Scott

Subjects
Company market share, Television programs -- Market share -- Evaluation -- Ethical aspects, Television broadcasting industry -- Market share -- Ethical aspects, Sweepstakes -- Evaluation
Abstract

Byline: scott donaton Thank god we can still feel outrage. That was my first thought on hearing that Rupert Murdoch had scuttled plans for what would've been the most despicable [...]

Published
2006

23. The best way to view the world is through someone else's eyes

Author

Donaton, Scott

Subjects
Company business management, Time to market, Design services -- Product development -- Management, Product development -- Methods
Abstract

Byline: Scott Donaton Sit under the kitchen table. That was by far the best advice handed out at the Idea Conference-a highly successful (even by objective standards, not just my [...]

Published
2006

24. TBWA's Media Arts Lab offers (limited) glimpse at the future

Author

Donaton, Scott

Subjects
Contract agreement, Advertising agencies -- Research -- Innovations -- Contracts
Abstract

Byline: Scott Donaton There are two ways to talk about what we're doing,' James Vincent told me. 'You could say we're trying to build the agency of the future. Or [...]

Published
2006

25. Hispanic shops redefine Latino identity-and industry partying

Author

Donaton, Scott

Subjects
Company business management, Advertising agencies -- Conferences, meetings and seminars -- Target marketing -- Management
Abstract

Byline: Scott Donaton George w. bush is 'that guy,' a redneck in a cowboy hat. Puerto Rico is 'the colony.' I'm the gringo. The music is loud, the whistles, shouts [...]

Published
2006

26. Networks' fall prime-time lineup gives us reason to believe

Author

Donaton, Scott

Subjects
Market trend/market analysis, Television programs -- Forecasts and trends, Television broadcasting industry -- Forecasts and trends
Abstract

Byline: Scott Donaton At first I couldn't identify the vaguely familiar feeling, then was reluctant to validate it, but finally had to accept it. As strange as it is to [...]

Published
2006

27. Maurice Levy likes to be seen as a force of destabilization

Author

Donaton, Scott

Subjects
Advertising agencies -- Officials and employees, Publicis Groupe S.A. -- Officials and employees
Abstract

Byline: Scott Donaton Stable management is: A) A 'trade publication for the professional horseperson'; B) A primary objective of many businesses, and a sure path to profitable growth; C) Anathema [...]

Published
2006

28. Post bashers protest too much

Author

Donaton, Scott

Subjects
New York Post Co. -- Services, New York Post Co. -- Evaluation, Newspaper publishing -- Services, Newspaper publishing -- Evaluation, Business, Business, regional
Abstract

It's time to admit it, mainstream media: You've got Post envy. As in the New York Post. Really, you do. And you have a responsibility to own up to it. [...]

Published
2006

29. Circulation's biggest problem is so simple a kid could figure it out

Author

Donaton, Scott

Subjects
Market trend/market analysis, Advertising agencies -- Conferences, meetings and seminars -- Forecasts and trends -- Methods, Marketing management -- Methods -- Conferences, meetings and seminars
Abstract

Byline: Scott Donaton Out of the mouths of babes. Or at least grad students. This was at Northwestern University, where several of us had traveled to hear two days of [...]

Published
2006

30. The perks are just part of the relationship game in big leagues

Author

Donaton, Scott

Subjects
Computer software industry -- Advertising -- Reports, Baseball (Professional) -- Reports, Microsoft Corp. -- Advertising
Abstract

Byline: Scott Donaton Yeah, I been in The Show. . . . You get white balls for batting practice. The ballparks are like cathedrals. Nobody handles their own luggage in [...]

Published
2006

31. How to thrive in new world of user-created content: Let go

Author

Donaton, Scott

Subjects
Automobile industry -- Advertising, Internet/Web advertising -- Forecasts and trends, Internet/Web advertising -- Social aspects, Automobile Industry, Internet/Web advertising, Market trend/market analysis, Motors Liquidation Co. -- Advertising
Abstract

Byline: Scott Donaton Show of hands, please, from those who believe the recent online ads for Chevy Tahoe-which mock the SUV as a planet-destroying gas-guzzler-prove the dangers of allowing (even […]

Published
2006

32. Just ask your 9-year-old: Media outlets need to redefine themselves

Author

Donaton, Scott

Subjects
Electronic publishing, Publishing industry, Market trend/market analysis, Electronic publication, Electronic publishing -- Usage, Publishing industry -- Forecasts and trends -- Usage
Abstract

Byline: Scott Donaton I was looking up a story from that day's New York Times on the Web when my 9-year-old wandered in and peered over my shoulder. 'Hey, Dad, [...]

Published
2006

33. As adman and innovator, Kaess realized his dream of being a star

Author

Donaton, Scott

Subjects
Company business management, Advertising agencies -- Officials and employees, DDB Worldwide Communications Group Inc. -- Officials and employees -- Management, Kaess, Ken -- Management
Abstract

Byline: Scott Donaton I was in hong kong late last fall when word came that Ken Kaess had gone out on medical leave. The reason was undisclosed, but those in [...]

Published
2006

34. What do giants of ad industry think about the future? Anyone?

Author

Donaton, Scott

Subjects
Magazine Publishers of America -- Achievements and awards -- Officials and employees, Periodical publishing -- Officials and employees -- Achievements and awards, ZDNet Inc. -- Officials and employees -- Achievements and awards
Published
2006

35. Beware Revolution Rock - it's no place for your brand, or for ours

Author

Donaton, Scott

Subjects
Marketing executives -- Management -- Forecasts and trends, Marketing -- Forecasts and trends, Marketing industry -- Industry forecasts -- Forecasts and trends, Company business management, Market trend/market analysis
Published
2006

47. Time to define the difference between innovative and unethical

Author

Donaton, Scott

Subjects
American Society of Magazine Editors -- Services -- Management -- Market research, Publishing industry -- Management -- Market research -- Services, Marketing research, Company business management, Publishing industry
Published
2005

49. New Orleans, a love story

Author

Donaton, Scott

Subjects
Cities and towns
Abstract

I met Robbie Vitrano six months ago, during the 4A's media conference in New Orleans. A friend of Media Kitchen's Paul Woolmington, Robbie showed up at the tail end of […]

Published
2005

50. Check it out: Hand-held scanners will change the way you shop

Author

Donaton, Scott

Subjects
Specialty stores -- Service introduction -- Forecasts and trends, Shopping -- Forecasts and trends, Market trend/market analysis, Company service introduction, Container Store -- Service introduction -- Forecasts and trends
Published
2005

Catalog

Books, media, physical & digital resources
See catalog results