1. DRIVING FORCE.
- Author
-
DUROT, MATT
- Subjects
INTERNATIONAL business enterprises ,BUSINESSPEOPLE ,CHIEF operating officers ,PERSONAL names - Abstract
Enterprise, the rental car giant, is the largest company in its industry and remains 100% owned by the Taylor family. CEO Chrissy Taylor, the third generation of her family to lead the company, emphasizes testing new technology before implementing it for customers. Unlike rival Hertz, which struggled with its electric vehicle rollout, Enterprise takes a more cautious approach to ensure customer satisfaction. The company's strong financial position and family ownership allow it to focus on long-term goals and international expansion. Despite its dominance in the US, Enterprise aims to grow its global presence and diversify its non-core businesses. [Extracted from the article]
- Published
- 2024