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The article aims to understand theoretical and cultural aspects related to the typical cuisine of the Brazil-Paraguay border from the analysis of the “chipa” as an alternative element to income generation and as a potential for geographic indication in strengthening local tourism. The research evaluated a sample by adhesion of 4 (four) traditional Ñas in the region, sellers and producers of artisanal “chipas”, mapped from the field observations and the tacit knowledge of the researchers. For the analysis, we considered the economic theories, geographical indication, and cultural heritage. The results showed that the level of differentiation and the commercialization channels used are factors that interfere in the creation and distribution of the added value of the product in the artisanal process of “chipa” production. It was possible to conclude that the typicality of regional cuisine, when preserved and valued by the local population, is an important element for the generation of income, based on what indicate the references on geographical indication and cultural heritage. [ABSTRACT FROM AUTHOR]