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In this paper we examine the outcome of Adolfo Avena’s work about the urban renewal of Naples. Famous liberty architect, expert of restoration and conservation of monuments, he has given a new stimulus to transportation engineering, but his role in urban planning is still little-known. Between 1925 and 1931 he planned three quarters of expansion: “San Giuseppe-Carità”, “Vomero-Belvedere”, “Ferrovia-Maddalena”, in which he developed his idea of "Greater Naples" promoted by the Alto Commissariato. He has focused his projects on the following main points: wide avenues, roads connecting with the old town centre, circular squares with arcades and the preservation of many monuments in the urban tissue. In 1931, he proposed a project of a Panoramic Tower on the Posillipo hill. A great work aimed to increase Neapolitan tourism, located in the Sannazaro-Posillipo district. He elaborates the theme of the vertical structure of observatory to 360° on the city as a proposal, at the end of the nineteenth century, in the context of the project of airway. It was a powerful tower 70 meters high, characterized by harsh forms and neo-medieval decorative elements. An unrealized project through which Avena interprets how modern Naples lives its tourist vocation.