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One of the most innovative genres in today’s business communication is the product pitch (PP), mainly characterised by its multisemiotic nature (Daly & Davy, 2016), which makes it essential to take a multimodal approach to the analysis and teaching of this genre (Tamarit & Skorczynska, 2014; Valeiras-Jurado, 2017). However, despite the increasing importance of this oral genre in the business field, little research has been conducted on the teaching of PPs to business ESP students. The purpose of this paper is therefore to present an innovative pedagogical model consisting of a learner-led genre-based pedagogy based on a teaching-learning cycle that fosters critical thinking and multimodal awareness (Querol-Jullián & Fortanet-Gómez, 2019). Following the four stages of the cycle proposed, and with the constant scaffolding of the lecturer in the initial stages, a group of tertiary business students were requested to decode the multimodal ensembles of a YouTube PP to subsequently create their own PPs. These samples were assessed multimodally by the rest of the class (peer review) and by the teacher using an “all-mode-inclusive” rubric. This innovative pedagogical approach to a new genre increased students’ motivation and multimodal awareness, surpassing the traditionally exclusively language-bound teaching and assessment of ESP., Uno de los géneros más innovadores de la comunicación empresarial actual es el denominado “Product Pitch” (PP), caracterizado sobre todo por su naturaleza multisemiótica (Daly & Davy, 2016), que precisa un enfoque multimodal para su análisis y enseñanza (Tamarit &S korczynska, 2014; Valeiras-Jurado, 2017). Sin embargo, es escasa la investigación sobre la enseñanza de los PPs a estudiantes de inglés empresarial. El objetivo de este artículo es presentar un modelo pedagógico innovador basado en el estudio del género y dirigido por el propio aprendiz que se desarrolla en torno a un ciclo de enseñanza y aprendizaje que promueve el pensamiento crítico y la percepción de la multimodalidad (Querol-Julián & Fortanet-Gómez, 2019). Siguiendo las cuatro etapas del ciclo propuesto y con la ayuda constante del profesor, un grupo de estudiantes de negocios decodificó las agrupaciones multimodales de un PP de YouTube para posteriormente crear sus propios PP, que fueron evaluados desde el punto de vista multimodal por el resto de la clase (evaluación por pares) y por la profesora utilizando una rúbrica que incluye todos los modos. Este enfoque pedagógico innovador de un nuevo género aumentó la motivación de los estudiantes, así como su percepción multimodal, superando la enseñanza y la evaluación del inglés especializado exclusivamente centrada en el lenguaje., Ministry of Science, Innovation and Universities of the Spanish Government (grant number PGC2018-094823-B-I00), Research Promotion Plan at Universitat Jaume I (Spain) (grant ID: UJI-B2020-09)

Uno de los géneros más innovadores de la comunicación empresarial actual es el denominado “Product Pitch” (PP), caracterizado sobre todo por su naturaleza multisemiótica (Daly & Davy, 2016), que precisa un enfoque multimodal para su análisis y enseñanza (Tamarit &S korczynska, 2014; Valeiras-Jurado, 2017). Sin embargo, es escasa la investigación sobre la enseñanza de los PPs a estudiantes de inglés empresarial. El objetivo de este artículo es presentar un modelo pedagógico innovador basado en el estudio del género y dirigido por el propio aprendiz que se desarrolla en torno a un ciclo de enseñanza y aprendizaje que promueve el pensamiento crítico y la percepción de la multimodalidad (Querol-Julián & Fortanet-Gómez, 2019). Siguiendo las cuatro etapas del ciclo propuesto y con la ayuda constante del profesor, un grupo de estudiantes de negocios decodificó las agrupaciones multimodales de un PP de YouTube para posteriormente crear sus propios PP, que fueron evaluados desde el punto de vista multimodal por el resto de la clase (evaluación por pares) y por la profesora utilizando una rúbrica que incluye todos los modos. One of the most innovative genres in today’s business communication is the product pitch (PP), mainly characterised by its multisemiotic nature (Daly & Davy, 2016), which makes it essential to take a multimodal approach to the analysis and teaching of this genre (Tamarit & Skorczynska, 2014; Valeiras-Jurado, 2017). However, despite the increasing importance of this oral genre in the business field, little research has been conducted on the teaching of PPs to business ESP students. The purpose of this paper is therefore to present an innovative pedagogical model consisting of a learner-led genre-based pedagogy based on a teaching-learning cycle that fosters critical thinking and multimodal awareness (Querol-Jullián & Fortanet-Gómez, 2019). Following the four stages of the cycle proposed, and with the constant scaffolding of the lecturer in the initial stages, a group of tertiary business students were requested to decode the multimodal ensembles of a YouTube PP to subsequently create their own PPs. These samples were assessed multimodally by the rest of the class (peer review) and by the teacher using an “all-mode-inclusive” rubric. This innovative pedagogical approach to a new genre increased students’ motivation and multimodal awareness,surpassing the traditionally exclusively language-bound teaching and assessment of ESP. Key words: Product Pitch (PP), multimodal awareness, multimodal assessment, scaffolding, teaching-learning cycle.

Among the challenges facing scholars at university today, producing quantity and quality publications with the highest possible impact is probably perceived by most of them as the greatest. This pressure places scholars before the well-known “publish or perish” dilemma, which each academic may perceive, confront and approach differently. This study aims to disclose and depict the reality behind the hand that writes, in particular, the attitudes, practices and perceptions of Spanish English-linguistics scholars in Spanish public universities regarding academic life and the creation and publication of their research articles. Accordingly, the human, perceptual and psycho-affective dimensions have proved essential in this study. The paper provides an overall view of the situation by summarising the quantitative findings of an extensive Questionnaire, as well as the qualitative outcomes obtained from a subsequent e-interview to scholars occupying different positions at Spanish public university, and provides an evidence-based foundation to foster more “author-friendly” practices. Entre los desafíos a los que se enfrentan los académicos en la universidad actual, la cantidad y calidad de publicaciones producidas y el hecho de que éstas obtengan el mayor impacto posible es probablemente percibido por la mayoría de ellos como el más acuciante. Esta presión coloca a los académicos ante el conocido dilema de “publicar o perecer”, que cada uno puede perci- bir, enfrentar y abordar de manera diferente. Este estudio tiene como objetivo revelar y mostrar la realidad detrás de la mano que escribe, en particular, las actitudes, prácticas y percepciones de los académicos españoles de lingüística inglesa en las universidades públicas españolas con respecto a la vida académica y a la creación y publicación de sus artículos de investigación. En consecuencia, las dimensiones humana, perceptiva y psicoafectiva han demostrado ser esencia- les en este estudio. El artículo proporciona una visión general de la situación al desgranar los resultados cuantitativos obtenidos mediante un extenso cuestionario, así como los resultados cualitativos originados en una entrevista electrónica posterior a académicos que ocupan dife- rentes puestos en la universidad pública española, y sienta las bases para fomentar prácticas más “amigables con el autor” basadas en las evidencias obtenidas.

El objetivo principal de este artículo es determinar el uso dado por los estudiantes así como la percepción que éstos tienen de una herramienta a menudo desaprovechada, mal empleada e incluso infravalorada como es el diccionario. Según se desprende de este estudio, rara vez los estudiantes se detienen a reflexionar sobre qué informaciones necesitan en un diccionario, del mismo modo que rara vez una sola obra lexicográfica especializada contiene toda la información necesaria para solventar la totalidad de dudas de corte terminológico, conceptual o de uso que pueden plantearse. Es por ello que analizamos cómo perciben los estudiantes de inglés para ingeniería sus propios usos, necesidades y expectativas lexicográficas al ser preguntados explícitamente por ello mediante un sondeo basado en dos encuestas: una de análisis crítico de obras ya existentes y otra de usos y necesidades lexicográficas. Los resultados obtenidos muestran que ninguna obra conjuga todas las características de calidad, cantidad, claridad y accesibilidad de la información esperables en un e-diccionario científico-técnico, por lo que se apuntan mejoras concretas para optimizar estos aspectos atendiendo a los principios de la lexicografía pedagógica especializada (Fuertes-Olivera & Arribas-Baño, 2008; Fuertes-Olivera, 2009) –que tanto puede enriquecer el proceso de enseñanza-aprendizaje del Inglés para Fines Específicos (IFE)– y al criterio de los propios usuarios potenciales: los alumnos. Este estudio pretende así promover un redescubrimiento del diccionario electrónico especializado como herramienta de aprendizaje y uso profesional con el fin de crear productos e-lexicográficos que fomenten el uso activo y eficiente del diccionario. The main objective of this paper is to determine the kind of usage made by students –as well as their perception– of an often misused and even undervalued tool: the dictionary. This study shows that learners seldom reflect upon the kind of information they need in a dictionary, in the same way that a single specialised lexicographical work rarely contains all the information needed to solve all the terminological/conceptual/usage-related doubts that may arise. This is the reason why we have analysed how learners of English for Engineering perceive their own lexicographical usage, needs and expectations when explicitly asked about these aspects by means of two questionnaires: one of them dealing with the critical analysis of already-existing works and the other about lexicographical usage and needs. The results obtained show that no single text has all the quality, quantity, clarity and user-friendliness features to be expected in a scientific-technical e-dictionary. This is the reason why specific improvements have been signalled to optimise these aspects according to the principles of specialised pedagogical lexicography (Fuertes-Olivera & Arribas-Baño, 2008; Fuertes-Olivera, 2009) –so enriching in the teaching-learning process of English for Specific Purposes (ESP)– and to the criteria of prospective users: the students. Hence, this study aims at promoting learners’re-discovery of the electronic specialised dictionary as a useful learning and professional tool with the final objective of creating e lexicographical products that enhance the active and efficient use of dictionaries.

Teaching and assessing listening skills effectively in the language classroom: research-based approachers.

The current issue has speaking performance as a conducting thread, specifically, the research undertaken on new methods to test it. Testing language skills and defining the constructs under which tests need to be constructed is a complex task. Particularly, assessing speaking performance is a rather intricate process with many agents and variables involved and many factors affecting the final outcome. Subjectivity, fairness, anxiety, cognitive and metacognitive aspects, particular features of speech, individual abilities, and social constraints among others make the mastery of speaking in a foreign language and its subsequent assessment a definitely arduous task. Critical reflection and research on the part of educational institutions, researchers, test developers or any person undertaking assessment is of paramount importance to guarantee the adequacy, reliability and success of the whole testing process and results.

Este recurso lexicográfico ha sido elaborado por el Grupo de investigación COMETVAL (Corpus Multilingüe de Turismo de la Universitat de València) http://www.uv.es/cometval/wikibase/cas/index.wiki). COMETVAL se crea en 2009 y desde entonces ha contado con ayudas de diversos organismos (Universitat de València, la Agencia Valenciana de Turismo y, en la actualidad, el Ministerio de Economía y Competitividad). Pertenecen a dicho grupo un importante número de investigadores de diferentes departamentos y universidades españolas (Universitat de València, Universitat Politècnica de València, Universidad Católica de Valencia San Vicente Mártir, Universitat Jaume I de Castellón y Universidad de Almería). Entre las tareas realizadas por COMETVAL destaca la creación de una amplia base de datos de discurso turístico procedente básicamente de sitios web en español, francés e inglés. Entre sus cometidos se encuentra el análisis del discurso turístico desde vertientes teóricas y aplicadas. La faceta aplicada se materializa en la elaboración del presente diccionario multilingüe en línea, cuyas características se exponen a continuación. This lexicographical resource has been created by the research group COMETVAL (Multilingual Corpus of Tourism of the Universitat de València, (http://www.uv.es/cometval/wikibase/cas/index.wiki). Since COMETVAL came into being in 2009, it has enjoyed the support of different institutions (Universitat de València, Agencia Valenciana de Turismo and, currently, the Ministerio de Economía y Competitividad). An important number of researchers from different departments and Spanish universities are members of this research group (namely, Universitat de València, Universitat Politècnica de València, Universidad Católica de Valencia San Vicente Mártir, Universitat Jaume I de Castellón and Universidad de Almería). Among the tasks carried out by COMETVAL, the compilation of a large data base of tourism discourse from Spanish, French and English websites has been especially significant. The analysis of tourism discourse from different theoretical and practical angles can be found among its goals. Also, the applied side takes shape with the creation of the current multilingual online dictionary, whose features are briefly described in this document.

En el presente artículo se pretende mostrar de forma progresiva y secuencial pero integrada una aproximación teórico-práctica al desarrollo de diccionarios especializados desde un enfoque activo, centrado en el usuario y sus necesidades y acorde con las corrientes terminográficas actuales de tipo lingüístico-comunicativo, lo cual nos llevará a adoptar finalmente la etiqueta de “lexicografía especializada” para referirnos a los fundamentos teórico-metodológicos que guían o deberían guiar el desarrollo de estos diccionarios de especialidad. Con este fin y desde una perspectiva teórica se han analizado, entre otros aspectos, los tres pilares básicos en que se sustenta la lexicografía especializada: (1) los lenguajes de especialidad, (2) la terminología, entendida aquí desde la Teoría Comunicativa de la Terminología (Cabré 1999) y (3) la lingüística de corpus como medio necesario para el análisis de los términos en uso. Esta perspectiva teórica de la lexicografía especializada se presenta a su vez complementada por unos fundamentos prácticos y una propuesta metodológica concreta para la elaboración de diccionarios activos de especialidad, mostrándose aquí como resultado el tipo de entrada lexicográfica a obtener, desarrollada siempre y necesariamente en base a unos usuarios y a unas necesidades comunicativas específicas. The present article aims to put forward in a progressive and sequential but also integrated manner a theoretical-practical approach for the development of specialised dictionaries from an active perspective focused on the user, on his/her needs and in accordance with current terminographical research, linguistic-communicative in nature. This will lead to the final adoption of the label “specialised lexicography” to make reference to the theoreticalmethodological foundations that rule or should rule the development of such speciality dictionaries. With this aim in mind and from a theoretical perspective, the three main pillars on which specialised lexicography is sustained have been analysed, namely, (1) specialised languages, (2) terminology, understood here from the Communicative Theory of Terminology (Cabré 1999) and (3) corpus linguistics as the necessary means for the analysis of terms in use. At the same time, the theoretical perspective is presented in conjunction with a series of practical foundations and a specific methodological proposal for the elaboration of specialised active dictionaries. The kind of results to be obtained have been illustrated in the present study with a sample, real lexicographical entry, always developed on the basis of prospective users and specific communicative needs.

The book New Approaches to Specialized English Lexicology and Lexicography, edited by Isabel Balteiro, is a collection of eleven relevant contributions aimed at analysing English and EsP lexicology and lexicography and relating them to other linguistic and non-linguistic disciplines. In fact, one of its main strengths is the fact that it links these areas with less academic or prototypically linguistic fields such as comics, fashion and even cinema.

The aim of this article is to provide insights on the importance of genre awareness in the study, correct understanding and accurate use of Professional and Academic Language (PAL), with special emphasis being placed on the language of industrial ceramics and that used in academia. First of all, the concept of PAL as the big “container” of specialised languages is put forward and linked with the notion of genre as a communicative event characterised by its recurrent, dynamic, recognisable, expectable and conventionalised nature and by the communicative purpose it aims to achieve. Such a description attempts to show how the correct understanding and use of PAL goes beyond merely terminological considerations and in fact needs genre so that it can be “packed” appropriately for the audience. Thus, the importance of genre in PAL is analysed from two main points of view: firstly, by focusing on its more professional aspects (dealing with the relevance of generic balance in corpus compilation and of genre awareness in general in discourse communities) and, secondly, by focusing on the importance of observing generic conventions (even “constraints”) in academia. Additionally, digital genres are also analysed as an increasingly significant way of packaging information, all this leading to the conclusion that genre awareness necessarily implies accomplishing the expectations and conventionalised use of language (both general or professional and academic) established by discourse communities

Lexicography. The Changing Landscape is a collection of selected papers, originally published in prestigious books and journals, which aims to present current research in the field of dictionary-making and lexicographical research in general. The book, edited by Salonee Priya, comprises 12 papers, or chapters, divided into two main sections. The papers selected constitute relevant contributions to the field of lexicography accounting for the achievements, challenges and unexpected possibilities that lexicographers come across. Therefore, the book is obviously addressed to lexicographers but also to people in general with a certain degree of expertise and interest in the hard task of dictionary-making and its technicalities. In her introduction to the book, Priya reflects on the fact that, although dictionaries are a common tool in everyday work, few people seem to realise exactly how much arduous work goes into the process of dictionary-making. The editor also provides the reader with an illuminating overview of the topic in which she reflects on lexicography and the value of dictionaries, and then goes on to deal briefly with the theme, motivation, research methods and outcome of each of the papers in the volume on an individual basis.

Esta tesis es el resultado de un proyecto destinado a la creación de un diccionario activo, bilingüe (español-inglés; inglés-español) y especializado de la industria cerámica y azulejera con la Teoría Comunicativa de la Terminología como su pilar teórico principal. Debido al posicionamiento teórico adoptado, la investigación aquí presentada ha partido de un estudio de corpus (compilado ad hoc) en el que los términos han sido analizados in vivo y caracterizados de acuerdo al ¿habitat¿ en el que se hallan en el texto especializado. Así pues, la aproximación hecha al estudio de la terminología industrial cerámica hace pertinente el uso de la etiqueta ¿lexicografía especializada¿ a la hora de referirnos a un trabajo como éste en el que se ha tratado de ir más allá de la práctica terminográfica para dar lugar a un estudio en el que se prima el contexto, las asociaciones naturales de los términos (colocaciones) y la naturaleza comunicativa de la terminología. De este modo, en esta tesis se ha presentado de manera progresiva, además de un marco teórico detallado y coherente con el fin último de la investigación, la metodología utilizada para la elaboración del diccionario en curso, ampliamente basada en el uso de programas informáticos tanto para la explotación del corpus (WordSmith Tools 4.0), como para la creación de la base de datos terminológica (TermStar XV) y la generación de entradas finales (GENDIC).Así pues, esta tesis presenta de manera progresiva los resultados obtenidos en cada etapa del método de trabajo y 4,000 entradas finales (en este caso del inglés al español) correspondientes a las letras A, B, N, O, U y V del diccionario. This PhD dissertation is the result of an ongoing process aimed at the creation of a bilingual corpus-based specialised active dictionary of the ceramic industry, with the Communicative Theory of Terminology (CTT) as its mainstay. According to the grounding principles of the CTT, this research has departed form a corpus-based approach in which terms have been analysed in vivo and characterised from the natural habitat in which they are given in specialised communication/discourse. In this light, it has been put forward how the study of terms – made possible thanks to the activity of compiling and describing them, called terminography – may be complemented by the wider projection of specialised lexicography for the compilation and elaboration of LSP, user-oriented and user-friendly quality products in the form of dictionaries. This specialised lexicographical dimension of the work has necessarily implied the need to renew the concept of speciality language dictionaries applied to the ceramic industry and has given way to the creation of a (prospective) active dictionary in this field with a marked emphasis on context. Accordingly, the importance of pragmatic aspects in a work of this sort, has made it necessary to undertake an in-depth revision and analysis of the socio-economic context for the research in order be able to establish and solve the specific terminological needs that the ceramic industrial discourse community may find. On the basis of this theoretical framework, the method of study followed for the development of the prospective dictionary has comprised 8 broad stages: the stage of work preparation and corpus compilation, the elaboration of the field diagram, the stage of documentary corpus management, term extraction, data processing, revision and normalisation and finally, the edition stage. Two main types of results have been presented: those obtained through work in progress in the different stages of the method and final ones strictly speaking, that is, 4,000 English-Spanish entries in their final format (as they will appear in the prospective dictionary) belonging to the letters A, B, N, O, U and V of a complete dictionary which will include a total of 26,000 entries.

The corporate (website) image offered by industrial clusters in general and by the Spanish ceramic industrial cluster in particular is enhanced by the use of genres that fit and follow the logic of the times in terms of evolution (cybergenres). These digital genres extend the potential of traditional ones in terms of meeting the expectations and reflecting the cornmunicative practices of discourse communities, allowing the creation of a coherent, effective and easily identifiable corporate website image.

Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2020/2021 Over the last few decades, television and film companies have started to show more linguistic diversity in their productionsby portraying bilingual and even multilingual scenariosin anattemptto incorporatemore realism in their shows.More than fifty years ago,Cooper and Greenfield(1969)alreadyconductedresearchon language use on the part of bilingual communities and on how differences between generations are multimodally supported. This kind of studies show that every language choice made is drivenand influencedby determining factors such as age, generation, social contextand, nowadays,the language of the social networks.It is also a fact thatbilingual speakers interact with their second language differently depending on the contexts andonhow integrated they are into the culture. Focusing on the TV series Jane the Virgin, this study aims to determine how intergenerational bilingual contexts arelinguistically andmultimodallyconstructed,supported and portrayed in this particularshowas a way to better understand the multiple semiotic resourcesat play and the many existing possibilities for realistically portraying multi-language scenarios in an audiovisual genre such as a TV series. With this aim in mind, a series ofcarefully selectedbilingualscenes were analysed from a multimodal and linguistic perspective. The analysis was made on the basis ofthe script, the audioand the images of the scenes in order to examinetheir most prominentlinguistic, oral and visual aspects,their integration and the resulting multimodal ensemble. The results suggest that there are different forms of bilingualism inside bilingual intergenerational communitiesdependingonthe character,his/herassociated features andhie/her level ofintegration in the culture.

Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2019/2020 The emergence of the Internet, social networks and virtual platforms has fostered quick and ef ective communication between a large number of people from all over the world. However, the Internet does not only allow for communication understood as interaction; it can also be used to provide focused views, information, and opinions about a topic. This is the reason why blogs emerged as an important platform to inform, to discuss dif erent topics, and to provide and exchange opinions. The language used on the Internet has been deeply analyzed from dif erent perspectives in the last decades by many scholars such as Crystal (2001), Baron (2008) and Tagliamonte and Denis (2008) among others. In the specific case of this study, its aim is to compare and contrast the language used by males and females in travel blogs by identifying and describing linguistic features (if any) that may make a dif erence between gender. Studies such as this one could thus humbly contribute to both genre and gender-related research. A corpus-based approach has been adopted to analyse 25 posts from 5 travel blogs written by women and 25 posts from 5 travel blogs written by men. The analysis has been focused on four linguistic variables that are relevant in other gender studies: adverbs, adjectives, modal verbs, and pronouns. Although some studies such as those of Lakof (1975) show relevant dif erences between language used by men and women, the current study contrasts with her results and share findings with more recent studies such as Baalen (2001), indicating that language is not dif erent between genders probably because of the very same evolution of society towards gender equalit.

Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2018/2019. Economic globalization fosters firms from all over the world to face not only a strong competition but also the necessity of being constantly innovating (Amoore, 2018). Going increasingly international is thus a key target for many important companies but the process is neither simple nor immediate. Hence, the main aim of this study is to analyze and establish a marketing plan for the tile manufacturer Keraben Grupo S.A. in order to expand its products, in this case, into the Canadian market. With this aim in mind, an external analysis including a PESTEL analysis and an overview of its main competitors, as well as an internal analysis studying its resources, capabilities, competitive advantage and Marketing Mix have been undertaken for their resulting data to be thoroughly examined and used as the basis for the internationalization plan proposed. Moreover, in order to further understand the situation of the firm, a SWOT analysis has been performed. After taking all these aspects into consideration, Canada has been selected as the most appropriate country in order to export Keraben’s new Stoneage Collection, and a market analysis of Canada has been carried out in order to acquire further knowledge of its potential customers. After that, a CAGE analysis, as well as Hofstede’s cultural dimensions have been carefully analyzed in order to unveil the main similarities and differences between both countries so as to reinforce the selected country. Besides, to accomplish the main goal of this research, the marketing objectives, and the international marketing strategy have been developed. To conclude, a series of financial projections and implementation controls have also been devised and included. Overall, the results obtained demonstrate that Keraben’s Stoneage Collection could be successfully implemented in the Canadian market and the final remarks of this study enhance the idea of export operations as a key aspect of a company’s success.

Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2018/2019. Being productive and effective at the workplace has always been crucial. Precisely the way the working personnel perceive this objective requires not only effort, but also a clear state of mind on a daily basis, instrumental to cope with day-after-day challenges. Heretofore, studies on the emotional field in relation to Emotional Intelligence (EI) at the workplace have demonstrated that experiencing sane emotions at it is essential not only to be at ease with the sort and amount of work to address, but also not to suffer any type of emotional disorders and, therefore, to be able to project one’s full potential in the company. This project is aimed at fathoming the amount of stress of the working personnel of a leading Spanish tiles company by evaluating their emotional SelfAwareness and their Stress Management Emotional Quotient (EQ) strategies in order to detect possible improvements. To do so, TMMS-24 and COPE-48 tests were administered to the members of the international department of the company in question. Finally, three interviews with these participants are performed in order to interchange and subsequently analyze ideas about their current working environment and possible changes regarding a qualitative perspective to be combined with the quantitative one obtained in this study. This project therefore concludes that certain innovations at the workplace might be primordial for worker’s emotions, which eventually make positive or negative impact on the whole company. By means of, for instance, offering new stress relieving options —oriented to leisure entertainment— the working personnel’s Emotional Innovation and thus their Self-Awareness may increase, eventually improving their stress coping strategies. Thus, innovation is the core to develop in deeper levels the self-emotional knowledge of employees and ultimately to guarantee enhanced productivity and decreased stress levels for the whole company

Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2017/2018 Being international in our increasingly globalised world is today a necessary challenge for many companies. This project is aimed at studying the suitability of creating and materialising an internationalisation plan for the Spanish company Dulcesol in order to try to develop all its potential in foreign markets, and particularly in Germany. Therefore, in order to analyse whether the German market is suitable for the company and how to proceed, different frameworks’ analyses have been considered as a departure point: the SWOT: TOWS (Strengths, Weaknesses, Opportunities and Threats) to determine the company’s internal and external factors; The PESTEL to analyse the Political, Economic, Social, Technological, Environmental and Legal aspects of the country; The competitive benchmarking to understand the competitors, and finally, the CAGE (Cultural, Administrative, Geographical and Economic) analysis to comprehend the distance between both countries. On the basis of this market analysis on the suitability and feasibility of establishing Dulcesol in Germany, an international plan proposal has been designed and developed with a focus on possible entry modes. The results show that an internationalisation plan on a neighbouring country is possible as well as advisable and highlight the convenience of “transcending borders” in order to adapt to current global trends.

Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs:2016/2017 The corporate reputation of a company and the importance of effectively managing it become crucial in our current globalized digital world. This research aims to conduct an analysis on the corporate re putation of the ceramic company Pamesa Cerámica as well as on its online communication practices through social media platforms in order to provide suggestions that may enhance the success of the firm’s strategy. At the same time, the present study seeks to evaluate the quality of these communication practices concerning their cont ribution to the development of the firm’s reputation. I n order to determine whether the organization is properly conve ying its core values through the use of their social networks , the corporate dimensions proposed by the RepTrack® System ( Fombrun, Ponzi & Newburry, 2015 ) - products , innovation , workplace , governance , citizenship , leadership and company’s performance - will be considered as the basis for the analysis. To conclude this study, a number of recommendations on how the company may improve its online corporate strategy through these communication mechanisms are provided.

Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2016/2017 The current status of English as ‘lingua franca’ acquired throughout the last two centuries, as well as the development and rise of Internet and social media have originated the emergence of a new kind of language with a particular and characteristic vocabulary: Social Media English Lexicon (SMEL). Nowadays, the majority of the world population uses social networks, but most people utilize this genre without being really aware of its linguistic peculiarities. As this sort of genre is not taught at schools, SMEL understandability among non-native English speakers seems an interesting research gap to be filled by studies like this one. Therefore, the purpose of this paper is to analyse the level of comprenhensibility of SMEL among EFL and ESL students and to compare it. In order to fulfil this aim, Twitter has been the social medium selected to create a corpus based on SMEL. Once all the data have been compiled, a questionnaire has been created and administered to a human sample of EFL and ESL students who met the established requirements. Frequency analyses revealed that both groups of participants can understand this English genre although ESL students’ comprenhensibility level is better because of their English proficiency level. Surprisingly, context does not seem to play a much relevant role in comprehensibility among the EFL group. In addition, none of the groups acknowledges the need or desire to study this kind of English at schools, since they believe it would negatively affect their written language competence in English.