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12 results on '"Ekowati, Dhiana"'

2. Research trends in influencer marketing: A bibliometric study.

Author

Rinaldi, Udin, Prasetyo, Y. Wahyu Agung, Diawati, Prety, Wandanaya, Anita Bawaiqki, and Ekowati, Dhiana

Subjects
SOCIAL media in marketing, INFLUENCER marketing, CONFERENCE papers, PERIODICAL articles, MARKETING research
Abstract

This research aims to identify journals, authors, and papers related to influencer marketing and its applications within five years (2018-2022). It uses bibliometric methods and the Scopus database to identify 144 documents in journal articles and conference proceedings. The results showed that more than 85% were journal articles, and the rest were conference papers. During this period, 359 authors were found, with 16 authors being single authors and 343 authors being multiple authors. Despite the relatively small number of articles, the number of citations reached 2518 in Scopus, and the average number of citations per article was 19.26. Liselot Hudders, with four publications affiliated with Universiteit Gent, Ghent, Belgium, was the main contributor to this study. Regarding sources, the Journal of Digital and Social Media Marketing ranked her at the top of the five most essential sources for research on influencer marketing. The results show that "social media" is the top keyphrases and will continue to grow from 2017 until its peak in 2022. It was followed by "social media marketing" and "Instagram." These three are the most important keywords during this period, which allows us to see the development trend of influencer marketing. [ABSTRACT FROM AUTHOR]

Published
2024
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3. The Influence of Entrepreneurship and Digital Marketing on Sustainable Economic Development

Author

Warsiman, Warsiman, Ekowati, Dhiana, Kholisoh, Luluk, Supardi, Supardi, Susilawati, Rini, Warsiman, Warsiman, Ekowati, Dhiana, Kholisoh, Luluk, Supardi, Supardi, and Susilawati, Rini

Abstract

Sustainable economic development is a process that balances the recovery of economic growth by considering the environmental and social impacts of society in improving the economy. It is one of the practical tools for strategic adaptation to achieve economic and environmental sustainability. This encourages entrepreneurs to create businesses that use skills and initiative to meet needs and bring new ideas. Understanding these opportunities has brought the resulting products to the attention of the market. To support this, a strategy that can be implemented is digital marketing. This is important for business continuity and reaching the community or even getting customers. This research aims to determine and analyze entrepreneurship and digital marketing towards sustainable economic development. Quantitative methods are used, especially questionnaires. The results of a sample of 30 respondents show that entrepreneurship has no effect on sustainable economic development, but is positive and not significant. Meanwhile, digital marketing has a positive and significant influence on sustainable economic development.

Published
2024

10. Analisis Peran Kualitas Produk Dan Visual Identity Terhadap Purchase Intention Produk Teh Dalam Kemasan

Author

Sutrisno, Sutrisno, Tannady, Hendy, Ekowati, Dhiana, Laura M.B.P, Ratu, Mardani, Puri Bestari, Sutrisno, Sutrisno, Tannady, Hendy, Ekowati, Dhiana, Laura M.B.P, Ratu, and Mardani, Puri Bestari

Abstract

Penelitian ini bertujuan untuk mengetahui apakah visual identity berpengaruh terhadap keputusan pembelian teh botol Sosro, untukmengetahui apakah kualitas produk berpengaruh terhadap keputusan pembelian teh botol Sosro dan untuk mengetahui variabel manakah yang lebihdominan terhadap keputusan pembelian teh botol Sosro. Peneliti menggunakan metode kuantitatif dan sampel yang digunakan dalam penelitianini berjumlah 164 responden yang merupakan pelanggan yang pernah mengkonsumsi minuman teh botol Sosro. Metode penentuan sampelmenggunakan non probability sampling dengan teknik purposive sampling. Data penelitian dianalisis dengan menggunakan SPSS 22.0. Hasilnyapenelitian diketahui variabel visual identity berpengaruh terhadap variabel keputusan pembelian, variabel kualitas produk berpengaruh terhadapvariabel keputusan pembelian serta variabel visual identity dan kualitas produk berpengaruh terhadap variabel keputusan pembelian. Kata Kunci : Visual Identity, Kualitas Produk, Keputusan Pembelian

Published
2022

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