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El Pollo Loco, Inc. announced it has selected Hollywood, California-based goodness Mfg. as its new advertising agency of record. goodness Mfg. will handle strategic marketing and communication needs for the [...]

LOS ANGELES -- Independent Krueger Communications' latest commercial featuring fast-food chain El Pollo Loco's poultry-grilling pinup breaks this week, according to the agency. In this sixth iteration, the Latin bird [...]

LOS ANGELES -- Fast-food chicken chain El Pollo Loco has tapped Krueger to handle its $7 million advertising account, the client said. WPP's Young & Rubicam in Irvine, Calif., has [...]

El Pollo Loco, Irvine, Calif., and cruz/kravetz: Ideas, Los Angeles, are rolling out a TV campaign, tagged 'Una locura sin fin' ('A never-ending madness'), aimed at [...]

Cruz/Kravetz: Ideas has launched a Hispanic advertising campaign for El Polio Loco, Irvine, Calif., entitled 'Cada Loco Con su Tema' or 'To Each His Own Craziness.' The ads, which appeared [...]

IRVINE, CALIF. -- El Pollo Loco launched a new ad campaign targeting Hispanics under the theme 'Cada Loco con su Tema,' or 'To Each His Own Craziness.' The campaign includes [...]

Targeting a nontraditional audience may help nontraditional QSR El Pollo Loco lure diners looking for healthy fast food. A fast-food ad campaign that doesn't target 18-year-old men? Sounds crazy, doesn't [...]

El Pollo Loco cracks up consumers with new ads El Pollo Loco, a 270-unit fast food chain in Arizona, California, Nevada and Texas, is running a new humorous Spanish-language TV [...]

There are times when all I require of advertising is 30 seconds of entertainment. It doesn't matter what the product is: automobiles, household appliances, dog food, victuals, salves of one [...]

Irvine, Calif.-based El Polio Loco is extending its When You're Crazy for Chicken' campaign with two new TV spots that will air periodically throughout the year... Subway Restaurants will use [...]

Chicken operator Koo Koo Roo Inc. and Mexican chain El Pollo Loco are both featuring their flame broiled chicken. Issues concerning marketing, consumers, and healthy meals are examined., IRVINE, CALIF. -- A battle of the bowls is shaping up in Southern California. It has nothing to do with football and everything to do with flame-broiled chicken. The players [...]

IRVINE, CALIF. -- El Pollo Loco is heading in a new strategic-marketing direction, focusing on meal preparation and quality of its flame-grilled chicken in new broadcast ads designed to differentiate [...]

COSTA MESA, CALIF. -- El Pollo Loco, the 418-unit chain based here, began television commercials starring chief executive Steve Carley, who proclaims the superiority of his brand's 'authentic grilled flavor' [...]

IRVINE-IS El Pollo Loco, whose grilled chicken specialty made it an industry success story, searching for a replacement for McCann-Erickson/L.A. on its $8-million account? The fast-food firm denies it, but [...]

IRVINE, CALIF. -- El Pollo Loco has launched the first of four new Spanish-language TV spots under the theme 'Dark Side' that depict the lengths to which people will go [...]

Donald Trump usually gives the competing teams on 'The Apprentice' their tasks and describes the featured company. But on the Jan. 28 episode, when El Pollo Loco was featured, it [...]

IRVINE, CALIF. -- El Polio Loco debuted $1 Loco Dollar Deals and 25-cent tacos to launch the 25th anniversary promotion of the 320-plus-unit grilled-chicken chain. The Dollar Deals offer such [...]

FAST-FEEDERS MCDONALD'S and Burger King have given unprecedented attention to chicken products of late, leaving El Pollo Loco, a much smaller purveyor of poultry, in a position of having to [...]

IRVINE, CALIF. -- El Polio Loco launched a whole-chicken promotion and is tossing in free recipes to help customers decide what to do with the leftovers. Diners who buy any [...]

After spending minutes analyzing the situation, I would have to call it a draw between ad characters 'El Caliente' and 'Whiplash the Cowboy Monkey.' El Caliente is El Pollo Loco's [...]

Chicken chains El Pollo Loco and KFC broke new IV campaigns geared toward the Hispanic market earlier this month. The campaign for the Irvine, Calif.-based El Pollo Loco depicts the [...]

IRVINE, CALIF. -- El Pollo Loco awarded its $7 million general-market ad account to Krueger of Los Angeles, an independent agency chosen to help 'jump-start' the chain's brand transformation, according [...]

LOS ANGELES Krueger, which came up short in last year's review for El Pollo Loco's advertising account, was awarded the $7 million business last week after WPP's Young & Rubicam [...]

Let's pretend want to buy an automobile. I can go to dealers and browse, maybe pick up some brochures or fact sheets about the models I'm interested in. Before that [...]

IRVINE, CALIF. -- El Pollo Loco broke new TV and radio ads that focus more on food quality than on speedy service, a strategic change for the 300-unit flame grilled-chicken [...]

IRVINE, CALIF. -- Grilled-chicken chain El Pollo Loco awarded its $7 million ad account to Y&R Cos. of Irvine after a three-month review. Y&R's first work is slated to break [...]

El Pollo Loco has cut to six shops in its $7 million review, the client said. Advancing are Bulldog Drummond in San Diego; Hispanic roster shop cruz/kravetz:Ideas in Los Angeles; [...]

LOS ANGELES -- EI Polio Loco plans to name 12 contenders next week from a list of 60 agencies contacted for the $7 million account, sources said. The 300-unit fast-food [...]

IRVINE, CALIF. -- El Pollo Loco launched an agency review for general-market ad duties and said incumbent agency Dailey and Associates would not participate: The review of the $7 million [...]

LOS ANGELES -- El Pollo Loco has launched a review for its $7 million general-market creative and media account, the client confirmed. Search consultant Mike Marsak of Effective Marketing Strategies [...]

El Pollo Loco has launched a review for its $7 million creative and media account, the client confirmed. Search consultant Mike Marsak of Effective Marketing Strategies in Surprise, Ariz., is [...]

El Pollo Loco, a 300-unit restaurant chain based in Irvine, Calif., is conducting an agency review for its $7 million annual ad account. Incumbent Dailey and Associates, Los Angeles, is [...]

El Pollo Loco, Irvine, Calif., dismissed its ad agency, Dailey & Associates, and put its $7 million annual account up for review. El Polo Loco plans to have a new […]

IRVINE, CALIF -- El Pollo Loco broke a new TV campaign in which an animated 'spokesbird' named Loco promotes combo meals for $4.99. The 30-second spot, which Dailey & Associates [...]

Coco's recently tapped Foote, Cone & Belding as its agency of record to handle brand building and promotional advertising for the 450-unit chain; sister Chain El Pollo Loco also retains [...]