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Schneider Electric, a company focusing on energy management and automation, reported it has been recognized as one of the Top International Corporate Citizens in Canada by Corporate Knights. The company [...]

Libby has announced its sponsorship of the NBA's Los Angeles Lakers and the team's Lakers Literacy League. In this partnership, Libby and the Lakers will promote local library resources and [...]

Byline: Ganapathy Viswanathan In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital, especially in the [...]

Consumer complaint behaviour has been the topic of much academic research. Aims to contribute to this process empirically by investigating post purchase dissatisfaction levels of consumers of domestic and major electrical appliances. The findings show that electrical goods generate a high ratio of public to private complaints. The nature, complexity, life expectancy and price of the product are factors causing a high public action ratio; smaller, inexpensive electrical goods generated the fewest complaints. Furthermore, consumer dissatisfaction was seen to intensify as they sought redress, owing to poor customer service levels of electrical retailers., Increasing consumer demand for quality products and services must be immediately addressed by retailers to enhance their market competitiveness and maintain customer loyalty. Retailers must have established programs to deal effectively with consumer complaint behavior (CCB). These programs are essential, particularly in the market for electrical goods, which has the highest incidence of CCB., Introduction 'A problem is a problem when the consumer feels it is a problem'[1]. Consumer dissatisfaction may be defined as the result of the discrepancy between expected and realized performance [...]

Brands eye British Olympic Association, athletics and rowing partnerships. Brands looking to exploit a post-Olympics lift in sports participation are primed to bid for sponsorship of a raft of rights-holders, [...]

NEW YORK: General Electric has moved its corporate PR account to Ketchum from Peppercom, which took on a similar account from Tyco last month. John Weckenmann, Ketchum SVP and North [...]

GE, one of the largest companies in the world with a market capitalisation of circa $330bn, has made a 360 degree turn in its relations with the press and governments [...]

With guest editor Harold Burson, we identify those advancing the industry through leadership, innovation, and passion Beth Comstock, CMO, GE GE tapped Comstock to assume the role of chief marketing [...]

As a recipient of the Export Achievement Certificate for 'Recent Accomplishments in the Global Marketplace,' the folks at Electric Supply of Tampa enjoyed a visit from U.S. Secretary of Commerce [...]

Manufacturing still greatly interests the media, but it now must work harder than ever to find its own place with reporters that most often cover it in the context of [...]

As chairman of the board for Houston's Theatre Under the Stars, Warren Electric Group's Cheryl Thompson-Draper will welcome former President George Bush and Barbara Bush to the opening of the [...]

The GE Fund, the philanthropic arm of the General Electric Corp. of Atlanta, has donated $50,000 to fund a gradeschool reading program at three nonprofits, including Make A Difference in [...]

To promote greater awareness of the importance of electrical safety in the workplace, Leviton's Industrial Products Division is offering a Power Safety Bag equipped with industrial-grade devices that enhance personnel [...]

The tools for selling -- Knowledge, Attitudes, Skill and Habits -- form a fitting acronym, KASH. Part two of this three-part series looks at the skills necessary to achieve success [...]

General Electric last week paid to broadcast a 30-minute local television program in the Albany, NY-area opposing dredging the Upper Hudson river which is contaminated with polychlorinated biphenyls (PCBs). GE [...]

Cooper Lighting and Graybar are offering a new opportunity to help bring high-quality sports lighting to ball fields across the country where adequate funding might not be available. Cooper Lighting, [...]

All of our Christmas practices in this part of the world have come down to us from other cultures. From the Germans came the Christmas tree. From the English came [...]

General Electric Co. is initiating a program called Restart in its Bangalore global research center. The goal is to reach out to women who have left to rear young children […]

Unleashing the Power of PR A Contrarian's Guide to Marketing and Communication by Mark Weiner published by Jossey-Bass Using dozens of case studies from well-known companies such as General Electric, [...]

Boeing has been reeling under a three-year cloud of scandals. But new CEO Jim McNerney, a veteran of General Electric and 3M, is beginning to pull the company out of […]

Three topics formed the programme for a series of EDM production technology seminars held by Charmilles & Tokai Carbon during April. Around 60 people attended the four, half day seminars, [...]

Reminiscent of the patriotic posters and slogans that sought the hearts and minds of Americans during WWII, a modern-day patriotic campaign launched by Summit Electric Supply, Albuquerque, N.M., seeks to [...]

RESEARCHERS HAVE FOUND no link between cancer deaths and polychlorinated biphenyls (PCBs), which have been banned for more than two decades because they are believed to cause cancer. A 31-year [...]