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Purpose - This study aimed to examine the relationships between the utilitarian perceptions (information quality), hedonic perceptions (pleasure) and social perceptions (social interaction and homophily) of tourists in eWOM - on the one hand and their decision-making processes on the other. Furthermore, this study explored how these perceptions determine the mediating effect of trust in eWOM. Methodology/Design/Approach - A quantitative survey was conducted based on a random sample of American international tourists. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse the collected data. Findings - The results demonstrate a significant influence of bridging social capital, homophily and perceived enjoyment on tourists' decision making. Secondly, perceived trust was found to mediate the relationship between, on the one side, bridging social capital, information quality, and perceived enjoyment, and on the other, tourists' decision making. Originality - Based on the Stimulus-Organism-Response (SOR) theory, this study developed a new integrated model of the relationships between the eWOM antecedents and tourists' decision-making, with perceived trust acting as a mediator. [ABSTRACT FROM AUTHOR]

This study aims to investigate how metaverse scenes influence users' metaverse flow experiences and their level of satisfaction, ultimately leading to electronic word-of-mouth in the context of the Guangfu Temple Fair. The partial least squares method was used to explore the conceptual model using 625 valid survey data points collected during the metaverse festival. The empirical results indicate that the metaverse scene has a substantial effect on visitors' metaverse flow experience. Previous visits serve as key moderators in the relationship between the metaverse flow experience and user satisfaction with the metaverse environment pertaining to the festival. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to fill various gaps detected in the literature on mass prestige (hereafter referred to as masstige) theory. The originality of the work stems from the multidimensional application of Paul's (2015) model, the introduction of brand addiction as a construct from the consumer-brand relationship (CBR) theory within the context of wines and the exploration of a new and less studied sector in masstige strategies. Design/methodology/approach: A structured questionnaire was distributed to collect data from masstige wine brand buyers in Portugal, of whom 166 completed the questionnaire correctly. A conceptual model was developed and tested using partial least squares structural equation modelling. Findings: The findings include that only two dimensions of Paul's (2015) masstige scale affect brand addiction: brand knowledge and excitement and status. Brand addiction has a positive effect on brand loyalty and electronic word of mouth (eWOM), and brand loyalty has a positive impact on eWOM. Theoretical and managerial implications were explored. Originality/value: This research added a CBR perspective to masstige theory and applied masstige theory to wine brands for the first time. These three distinctive aspects collectively contribute to the novelty and significance of the research, opening up exciting possibilities for future investigations and providing a valuable contribution to the academic community and the wine industry alike. [ABSTRACT FROM AUTHOR]

The fast expansion of the information technology industry has removed the limitations of time and location for Internet users. Individuals now use electronic word-of-mouth (eWOM) while engaging online, especially on community-focused platforms such as e-commerce websites (Shopee, Lazada, TikTok Shop, etc.). This research investigates how eWOM information influences customers' purchase intentions on e-commerce platforms, using the Information Acceptance Model (IACM). Additionally, the research investigates how perceived risk moderates its impacts on the usefulness of information and its acceptance, as well as the connection between acceptance of information and the desire to buy. The proposed model was validated using partial least squares (PLS) via data from 339 respondents interested in eWOM information during online purchases on e-commerce websites in Vietnam. Based on the findings, the usefulness of information was positively impacted by factors such as its quality, credibility, information needs, and attitude towards information. The usefulness of information positively influenced its acceptance. Similarly, the acceptance and attitude towards information positively impacted purchasing intention. Perceived risk performed as a negative moderator in the association involving the usefulness of information and its acceptance, as well as in the link between information acceptance and purchase intention. [ABSTRACT FROM AUTHOR]

Our objective was to identify the dimensions of the patient experience that directly influence a hospital's reputation and indirectly impact electronic word-of-mouth communication carried out by patients. We collected data from 484 hospital users and analyzed the data using PLS-SEM. Our results show that paying attention to patient preferences and physical comfort, providing information and education, and treating patients' families and friends well tend to have a significant impact on the hospital's reputation. In turn, a hospital's reputation may influence patients to perform electronic word-of-mouth about their experiences. [ABSTRACT FROM AUTHOR]

This study explores the role of gastronomy information presentation quality (GIP-Q) in social media on gastronomy destination image (GDI) formation, drawing upon stimulus-organism-response theory. Data were gathered from 219 travelers from three gastronomy cities in Turkey using a structured self-administered questionnaire and analyzed using PLS-structural equation modeling. The results reveal that reliability, understandability, completeness, timeliness, believability, interpretability, and relevance dimensions positively affect the GIP-Q in social media. The findings also show that the GIP-Q in social media positively affects cognitive and affective GDI formation. This study offers insights to gastronomy industry professionals about enhancing travelers' perceived GDI. [ABSTRACT FROM AUTHOR]

Copyright of Jurnal Nusantara Aplikasi Manajemen Bisnis is the property of Universitas Nusantara PGRI Kediri and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study was carried out to unearth the influence of personality traits on technology acceptance factors and self-enhancement motive, and their subsequent effect in explaining the electronic word-of-mouth behaviour. This work explains the comprehensive model investigating the relationship among personality traits, technology acceptance-related factors, self-enhancement motives and attitudes towards electronic word-of-mouth behaviour on social media. Further, we investigated the moderating effect of self-construal on hypothesized relationships in the proposed model. Data for the study was drawn using the convenience sample survey method, and covariance-based structural equation modelling [AMOS] software was employed to perform the analysis. Findings uncovered the partial moderating effect of self-construal on the relationship between " technology acceptance model and attitudes toward e-WOM. Similarly, the partial moderating effect of self-construal was also observed between self-enhancement motives and attitude towards e-WOM". This investigation adds value by providing theoretical contributions to the information systems literature and implications for information systems managers, marketing practitioners, policymakers, and social media users. [ABSTRACT FROM AUTHOR]

This study explores the impact of product development, pricing strategies, and after-sales service on purchase intention, explicitly focusing on the mediating role of electronic word-of-mouth (eWOM) in the context of RYU brand power tool products in Jakarta, Indonesia. The research aims to identify how these key factors influence consumer behavior and decision-making processes in a competitive market environment. Data were collected through surveys from a sample of consumers in Jakarta, and the relationships between variables were analyzed using structural equation modeling (SEM). The findings reveal that product development and Price significantly affect purchase intention, while after-sales service exerts a moderate influence. Moreover, eWOM is a critical mediator that amplifies the impact of these factors on purchase intention. This study provides valuable insights for marketers and business practitioners in enhancing consumer engagement and driving sales through a strategic focus on product innovation, competitive pricing, and effective aftersales services while leveraging the power of eWOM. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi is the property of Journal of Selcuk University Social Sciences Institute and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Terdapat masalah dalam sistem donasi digital. Hal yang beberapa kali terjadi dalam system donasi online adalah modus penipuan. Seperti yang terjadi saat adanya gempa yang menerjang Turki – Suriah, ada beberapa oknum yang memanfaatkan peristiwa tersebut untuk meraih keuntungan pribadi. Tujuan dari penilitian ini untuk mengetahui pengaruh akuntabilitas, electronic word of mouth, Brand Image, dan perencanaan keuangan syariah terhadap keputusan donasi online pada kitabisa.com di DKI Jakarta. Populasi pada penelitian ini merupakan masyarakat muslim DKI Jakarta. Penelitian ini menggunakan 100 responden dengan kriteria penduduk muslim, berdomisili di DKI Jakarta, serta pernah berdonasi melalui layanan kitabisa.com. Pengumpulan data menggunakan kuesioner. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik partial least square menggunakan aplikasi SmartPls. Hasil uji hipotesis yaitu akuntabilitas berpengaruh positif terhadap keputusan donasi, electronic word of mouth tidak berpengaruh terhadap keputusan donasi, brand image berpengaruh positif terhadap keputusan donasi dan perencanaan keuangan syariah tidak berpengaruh terhadap keputusan donasi.

Previous studies have not paid much attention to the effect of social media marketing activities on value co-creation behavior. Especially, up to now, no one has studied the effects of social media marketing activities dimensions on value co-creation behavior. This study applies the commitment-trust theory to develop and estimate this relationship through brand trust and brand commitment on social media in Vietnam. The snowball sampling technique was applied to gather 504 social media users through social media platforms in Vietnam. The proposed research model was tested through PLS-SEM using SmartPLS 4. The results highlighted that most social media marketing activities dimensions (including trendiness, electronic word of mouth, interaction, and customization) affect brand trust (pc are 0.42, 0.152, 0.112, 0.097, respectively, and p-values are all less than 0.05). Simultaneously, brand trust was found to have a positive effect on brand commitment (pc =0.405, p = 0.000). Furthermore, calculation results revealed that brand commitment contributed significantly and strongly to their co-value behavior towards brands (pc = 0.531, p = 0.000). On the contrary, the data do not support a direct impact of entertainment on brand trust (pc = 0.001, p = 0.990) and brand trust on co-value behavior (pc = 0.025, p = 0.466) at a significance level of less than 5%. Ultimately, the findings also suggest a guide to social media marketers to drive customer value co-creation behavior for brands. AcknowledgmentThis work was supported by the National Foundation for Science & Technology Development of Vietnam under Decision No. 131/QD-HDQL-NAFOSTED dated September 21, 2020.

Abstract The context of education has changed due to revolutionary developments in the information communication technology (ICT) industry in the post-COVID era. Innovative learning methods were introduced in the education sector to promote quality education. The students find it more convenient to use ICT tools to integrate their knowledge-seeking. China has recently paid more attention to developing and adopting electronic infrastructure. The study assesses the effect of technology self-efficacy (TSE) on ICT acceptance and implementation in China’s education sector. It also analyzed the role of perceived trust, perceived security, and electronic word of mouth (eWOM) in integrating digital information sharing and interaction tools. Data is collected from 382 business students at Chinese universities. The results revealed that perceived trust mediates the relationship between TSE and the actual use of ICT tools, intention to use ICT tools for information, and intention to use ICT tools for interaction. Further, perceived security and eWOM significantly moderate the relationship between TSE and perceived trust. The findings indicate that it is essential to offer assistance and instruction to students in the educational sector so they can use ICT technology more frequently. It is also crucial for organizations to establish a supportive culture and provide the necessary technological resources to facilitate the use of ICT.

Examination of the relationships between Electronic Word of Mouth (eWOM), Purchase Decision (PDC), and Customer Satisfaction (CSF) within the context of Shopee, an Indonesian top-commerce platform. The study aims to analyze the influence of eWOM on PDC, the impact of PDC on CSF, and the mediating role of PDC in the relationship between eWOM and CSF. The research employs nonprobability-purposive sampling to collect data from 182 Shopee users in Indonesia exposed to eWOM and actively making PDC. The five Likert-scale questionnaires were distributed online for measurement. Partial Least Squares (PLS) analysis confirms significant positive relationships between eWOM toward PDC, PDC toward CSF, and eWOM toward CSF. Notably, PDC emerges as a crucial mediator, bridging the relationship between eWOM and CSF. The results highlight the significance of eWOM in influencing PDC and perceptions of e-commerce customers. The recommendation is that marketers and online sellers can foster positive eWOM through clear, detailed, and favourable reviews. They are enhancing PDC by streamlining the purchasing process and ensuring satisfactory experiences. For future research, exploring the moderating effects of demographic variables and investigating the impact of website design and social influence on eWOM, PDC, and CSF could enrich understanding in this domain.

Tourists nowadays are more dependent on online reviews to make different travel decisions. Electronic word of mouth has been playing a key role in influencing the purchase intention of tourists who travel through an online travel agency. In this context, the study aims to explore how electronic word-of-mouth determinants influence travellers' intention to purchase tourism services from online travel agencies in Bangladesh. Based on Social Exchange Theory information quantity, information quality, information credibility, and information usefulness of electronic word of mouth are identified as the four factors determining the purchase intentions toward buying services through an online travel agency. A total of 302 people participated and replied to the questionnaire, making up the sample. For the analysis, SPSS version 25 integrated with AMOS version 26 was employed. Structural equation modeling was used to test the hypothesis. The analysis revealed that, except for information quantity, the three other independent variables that determine e-WOM - information quality, information credibility, and information usefulness significantly affect tourists' service purchasing intentions from OTAs. The current research findings provide meaningful, practical implications for online travel service providers, online service agents, and managers of different tourism platforms to develop and implement strategies to manage online reviews across different online platforms to generate better responses from travelers.

The context of education has changed due to revolutionary developments in the information communication technology (ICT) industry in the post-COVID era. Innovative learning methods were introduced in the education sector to promote quality education. The students find it more convenient to use ICT tools to integrate their knowledge-seeking. China has recently paid more attention to developing and adopting electronic infrastructure. The study assesses the effect of technology self-efficacy (TSE) on ICT acceptance and implementation in China's education sector. It also analyzed the role of perceived trust, perceived security, and electronic word of mouth (eWOM) in integrating digital information sharing and interaction tools. Data is collected from 382 business students at Chinese universities. The results revealed that perceived trust mediates the relationship between TSE and the actual use of ICT tools, intention to use ICT tools for information, and intention to use ICT tools for interaction. Further, perceived security and eWOM significantly moderate the relationship between TSE and perceived trust. The findings indicate that it is essential to offer assistance and instruction to students in the educational sector so they can use ICT technology more frequently. It is also crucial for organizations to establish a supportive culture and provide the necessary technological resources to facilitate the use of ICT. [ABSTRACT FROM AUTHOR]

This study aims to determine the effect of employer branding on electronic word of mouth in one of the cultural heritage hotels. Data were collected through a survey distributed to 121 employees population of one of the hotels in Bandung. In this study, the independent variable employer branding uses four dimensions, namely work culture, salary and incentives, diversity and ethics, and CSR. As for the dependent variable electronic word of mouth, the dimensions used are volume and valance. These dimensions were adopted from previous studies that used employer branding and electronic word of mouth as the main focus of research. Hypothesis testing, validity, and reliability were tested using PLS-SEM as the analysis method. The research results that have been stated, show that employer branding affects electronic word of mouth in employees and the effect of employer branding on electronic word of mouth is positive and significant. [ABSTRACT FROM AUTHOR]

The present study aims to investigate the mediating role of consumer cynicism's in the relationship between psychological contract breach and negative electronic word of mouth. A cross-sectional survey design with a standardised self-administered questionnaire used to collect data from 400 purposively selected consumers with online shopping experience. The Pearson r and the Process Macro regression analysis were used to analyse the data. The results showed that psychological contract breach was positively associated with both consumer cynicism and negative electronic word of mouth (eWOM), while consumer cynicism was positively associated with negative eWOM. The mediation analysis showed that consumer cynicism mediated the relationship between psychological contract breach's and negative eWOM. These findings have implications for organisations to put in measures to minimize errors in order to prevent customers from perceiving PCB during the online shopping process. [ABSTRACT FROM AUTHOR]

This study investigates how travelers' decisions to attend the Cikadongdong River Tubing activity are influenced by online marketing and electronic word-of-mouth (eWOM). The study employed a quantitative and associative technique, collecting data using a Likert scale questionnaire and selecting a sample of one hundred visitors using deliberate non-probability selection. The data was analyzed using SPSS version 25. The findings demonstrate that online marketing (X1) and eWOM (X2) both strongly and favorably affect the decision to visit (Y). This illustrates the importance of digital engagement for the tourism sector and demonstrates the necessity of effective online marketing strategies and favorable eWOM for attracting tourists to the Cikadongdong River Tubing site. [ABSTRACT FROM AUTHOR]

Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic word-of-mouth, digital platform and COVID-19 and customer experience from a developing country perspective, through the lens of the Service-Dominant Logic theory. Using the online survey method of data collection, a total of 552 valid responses were conveniently collected through a carefully designed questionnaire. The study employed the Partial Least Squares Structural Equation Modelling technique (PLS-SEM) to test the various hypotheses. The study revealed positive relationships between Covid-19, customer satisfaction electronic word of mouth and online brand engagement with the relationship being stronger for electronic word of mouth. The findings provide valuable insights into how providers of services can create valuable customer experiences through customer online brand engagement. The study emphasizes the need for business practitioners to innovatively engage their customers, particularly through electronic word of mouth in their efforts to improve customer experience with their brands. [ABSTRACT FROM AUTHOR]

Scarlett Whitening is a company engaged in the beauty sector and has been officially established since 2017. The Scarlett Whitening company uses social media as a tool to market products and find out customer needs and wants. The aim of this research is to understand the influence of celebrity endorser, electronic word of mouth, content marketing TikTok towards purchase decision of Scarlett Whitening product. This research uses quantitative descriptive alongside with purposive sampling. This research the sample used was 97 people with an age range of 16-60 years. The researchers use SPSS version 26 to process the data, with multiple linear regression as the main method. Based on the result of the study, it is indicated that the electronic word of mouth and content marketing does not significantly influence Purchase decision, while the celebrity endorser has a significant effect on purchase decision of Scarlett Whitening product.Celebrity endorsers, electronic word of mouth and content marketing together can measure the dependent variable, namely purchasing decisions. [ABSTRACT FROM AUTHOR]

During the time of COVID-19, the use of face masks has become an essential control and prevention measure. The wide usage of disposable face masks has presented a great challenge to governments to face the impact of plastic waste on humans health and the environment. The quality of reusable face masks was assessed in previous research based on general measures such as the fabric, size fit, arrival time, price, and convenience, and based on more-specific measures related to the number of layers and the included filters. However, as the quality of reusable face masks includes several other dimensions, the general measures cannot be enough to ensure a comprehensive evaluation of these products during the COVID-19 outbreak. Nowadays, however, digital social media has provided venues and convenient tools for users to share their opinions, preferences, and experiences on the quality of reusable face masks. Considering reusable face masks, several types have been launched on online platforms to meet the increasing demand during COVID-19. The main goal of this study is to investigate how reusable face masks can be evaluated through online customers' reviews. This study proposes a combination of qualitative (text mining) and quantitative (survey-based analysis) approaches to provide the researchers with a method of data analysis to inspect the most influential quality factors for the evaluation of reusable face masks. We performed a literature review on the previous works and also collected online customers' reviews from Amazon.com to find the quality factors of reusable face masks. The review of previous literature on reusable face masks and the result of online reviews analysis indicated that several factors impact customers' experiences, including filteration efficiency, fabric quality, breathability, design, functionality, environmental impact, comfort, easy to use, easy to clean, economic impact, donning/doffing, quality of seal, vision, communication and safety protection. The presented framework can be complementary to the existing evaluation research methods, which use the strengths of one method to overcome the shortcomings of the other. [ABSTRACT FROM AUTHOR]

Purpose: This research aims to investigate the interplay between destination image, Electronic Word of Mouth (e-WoM), service quality, and tourist satisfaction during their stay in Bali. Design/Methodology/Approach: The research design uses quantitative causality. The data collection technique employed in this study involves a questionnaire distributed to 600 respondents, determined through incidental sampling. Findings: Service quality, while the services provided by the Monkey Forest staff are well-received by tourists; destination image, while the attractiveness of Monkey Forest tourist attractions is unique and appealing; and the beauty of the natural landscape. Tourist satisfaction exerts a positive and significant influence on e-WoM, while a satisfied traveler with the image and service quality of the monkey forest destination is willing to engage in marketing through electronic word of mouth. Additionally, two moderation relationships are discovered: the relationship between service quality and e-WoM, which is positively and significantly influenced by the variable of tourist satisfaction, and the clause relationship, wherein destination image positively and significantly influences e-WoM, with tourist satisfaction as a moderating variable. Conclusions: So, it can be concluded that there are five clause relationships between variables as hypotheses, including three direct effects and two moderating relationships (indirect effects). Research Limitations: The limitations of this research lie in the limited coverage of the research object, focusing on either a specific area or solely on one destination. Practical Implications: The implication of this study on the e-WoM variable, which serves as an endogenous variable, significantly impacts the Normated Fit Index, albeit within reasonable limits. [ABSTRACT FROM AUTHOR]

The purpose of this article was to examine the role of social networking sites in fostering electronic word-of-mouth and enhancing brand loyalty in Pakistan. The study initially aimed for a sample size of 384 but received 370 completed questionnaires. After eliminating 15 responses due to aberrant findings, 355 questionnaire answers were analyzed, resulting in a response rate of 92.44 percent. Data were gathered by using an electronic survey questionnaire and analyzed with SPSS to test the proposed model for normality, reliability, frequency tables, standard deviation, mean, and correlation. The findings indicated that social networking sites, along with social networking site rewards and self-image, significantly boosted brand loyalty by facilitating electronic word of mouth and brand commitment. This research provides valuable insights into the effectiveness of social networking sites in strengthening customer loyalty through enhanced online engagement and communication. These findings are particularly significant for marketers and businesses aiming to leverage social media platforms to build stronger, more loyal customer bases. [ABSTRACT FROM AUTHOR]

This research aims to determine and analyze the influence of electronic word of mouth and social media marketing on purchasing decisions for small and medium enterprises (case study on Diyos Shoes Cleaning). This research is associative research and the type of data used is quantitative data. The population in this research is the unknown number of Diyos Shoes Cleaning customers in Medan City. The number of samples in this research was 170 customers. The sampling technique uses purposive sampling with the criteria of being 17 years of age and over, having social media, following the Diyos Shoes Cleaning social media account and domiciled in Medan City. The data analysis used is Multiple Linear Regression Analysis. The results of this research show that simultaneously electronic word of mouth and social media marketing have a significant influence on purchasing decisions for Diyos Shoes Cleaning services. Partially, electronic word of mouth and social media marketing have a positive and significant effect on purchasing decisions for Diyos Shoes Cleaning services. [ABSTRACT FROM AUTHOR]

Purpose: The present study distinguishes itself by pioneering an innovative framework that integrates key elements of prospect theory and the fundamental principles of electronic word of mouth (EWOM) to forecast Bitcoin/USD price fluctuations using Twitter sentiment analysis. Design/methodology/approach: We utilized Twitter data as our primary data source. We meticulously collected a dataset consisting of over 3 million tweets spanning a nine-year period, from 2013 to 2022, covering a total of 3,215 days with an average daily tweet count of 1,000. The tweets were identified by utilizing the "bitcoin" and/or "btc" keywords through the snscrape python library. Diverging from conventional approaches, we introduce four distinct variables, encompassing normalized positive and negative sentiment scores as well as sentiment variance. These refinements markedly enhance sentiment analysis within the sphere of financial risk management. Findings: Our findings highlight the substantial impact of negative sentiments in driving Bitcoin price declines, in contrast to the role of positive sentiments in facilitating price upswings. These results underscore the critical importance of continuous, real-time monitoring of negative sentiment shifts within the cryptocurrency market. Practical implications: Our study holds substantial significance for both risk managers and investors, providing a crucial tool for well-informed decision-making in the cryptocurrency market. The implications drawn from our study hold notable relevance for financial risk management. Originality/value: We present an innovative framework combining prospect theory and core principles of EWOM to predict Bitcoin price fluctuations through analysis of Twitter sentiment. Unlike conventional methods, we incorporate distinct positive and negative sentiment scores instead of relying solely on a single compound score. Notably, our pioneering sentiment analysis framework dissects sentiment into separate positive and negative components, advancing our comprehension of market sentiment dynamics. Furthermore, it equips financial institutions and investors with a more detailed and actionable insight into the risks associated not only with Bitcoin but also with other assets influenced by sentiment-driven market dynamics. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Business Science (JOBS) / İşletme Bilimi Dergisi (JOBS) is the property of Journal of Business Science / Isletme Bilimi Dergisi (JOBS) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Digitization around the world has led to advancement in every field. The hospitality and tourism sector has also seen an upsurge in technology with the boom of the internet. It is a data-abundant field where the addition of data happens in the form of numerical ratings and textual reviews. Many consumers write online reviews which impact the product and services. The hotel industry is an integral part of the tourism sector as it is the main product that a consumer experiences. Thus, a hotel-related study is very important. Perception of a hotel by the customer impacts its popularity among the masses. In this paper, we use customer-provided feedback on Online Travel Agencies to understand what factors impact the popularity of the hotel. A dataset from TripAdvisor.com is used for evaluation purposes. This study utilizes various aspect ratings and several electronic word-of-mouth features. Further, review recency is used as a moderating variable to understand how it manipulates the impact of other variables. For analysis, econometric modeling is done and the obtained results are discussed in detail. The findings of this paper provide hoteliers with some interesting insights which are useful for them to improve the popularity of their hotels. This study is summarized with a discussion of theoretical and practical implications. [ABSTRACT FROM AUTHOR]

This study aims to know the implementation and the influence of electronic word of mouth (E-WOM) and service quality towards repurchase intention at K Club Ubud Resort and determine which factors are the most dominant in increasing repurchase intention. The data collection used was observations, documentation, questionnaires, interviews, and literature studies with a total sample of 31 which was determined by the non-probability sampling method, namely saturated sampling. The data analysis technique is a mixing method design that refers to the explanatory sequential design, where quantitative analysis uses multiple linear regression analysis in the first stage and then is analyzed in more depth with qualitative descriptive analysis. The results of this study conclude that K Club Ubud Resort has implemented electronic word of mouth and service quality, where the determination coefficient found is 77,6%. The dominant factor based on the effective contribution value shows that service quality has the highest score (49,5%), followed by electronic word of mouth (28,1%). This phenomenon is caused by the stipulation of service standards which are the source of consumer satisfaction at K Club Ubud Resort. With excellent service, consumers will feel satisfied and will come to visit again (repurchase intention). Besides that, consumers will also promote the products they bought previously at K Club Ubud Resort either by word of mouth or through social networking sites.

The authors investigate how the geographical distance between online users is associated with electronic word-of-mouth (eWOM) effectiveness. Their research leverages variation in the visibility of eWOM messages on the social media platform of Twitter to address the issue of correlated user behaviors and preferences. The study shows that the likelihood that followers who are exposed to users' WOM subsequently make purchases increases with followers' geographic proximity to the users. The authors propose social identification as a potential mechanism for why geographical distance still matters online in eWOM: because consumers may form a sense of social identity based on their physical location, information regarding the spatial proximity of users could trigger online social identification with others. The findings are robust to alternative methods and specifications, such as further controlling for latent user homophily by incorporating user characteristics and embeddings based on advanced machine-learning and deep-learning models and a corpus of 140 million messages. The authors also rule out several alternative explanations. The findings have important implications for platform design, content curation, and seeding and targeting strategies. [ABSTRACT FROM AUTHOR]

Tourists nowadays are more dependent on online reviews to make different travel decisions. Electronic word of mouth has been playing a key role in influencing the purchase intention of tourists who travel through an online travel agency. In this context, the study aims to explore how electronic word-of-mouth determinants influence travellers' intention to purchase tourism services from online travel agencies in Bangladesh. Based on Social Exchange Theory information quantity, information quality, information credibility, and information usefulness of electronic word of mouth are identified as the four factors determining the purchase intentions toward buying services through an online travel agency. A total of 302 people participated and replied to the questionnaire, making up the sample. For the analysis, SPSS version 25 integrated with AMOS version 26 was employed. Structural equation modeling was used to test the hypothesis. The analysis revealed that, except for information quantity, the three other independent variables that determine e-WOM - information quality, information credibility, and information usefulness significantly affect tourists' service purchasing intentions from OTAs. The current research findings provide meaningful, practical implications for online travel service providers, online service agents, and managers of different tourism platforms to develop and implement strategies to manage online reviews across different online platforms to generate better responses from travelers. [ABSTRACT FROM AUTHOR]

The aim of this study was to examine and analyze the effect of electronic word of mouth (eWOM) on purchase intentions with high involvement as moderation. The research sample was 390 college students. Hypothesis testing used multiple regression analysis and moderation regression methods with SPSS software version 26. This research analyzed the effect of eWOM social media on components of the information adoption model (IAM) including information quality, information credibility, information usefulness and information adoption. The results showed that there was a significant effect between information quality and information credibility on purchase intention. Information usefulness and information adoption have no significant effect on purchase intention. High involvement moderates the effect of eWOM on purchase intentions. [ABSTRACT FROM AUTHOR]

Internet users in Indonesia in the last five years have continued to increase quite rapidly. In 2022, there will be a phenomenon where Indonesia will become the country with the second largest number of TikTok users in the world. TikTok is used as a marketing medium. The aim of this research is to find out the effectiveness of Electronic Word of Mouth (E-WOM) on TikTok in increasing Purchase Interest and Purchase Decisions of consumers in Indonesia. The method used in this research is Systematic Literature Review. The results of the study show that Electronic Word of Mouth (E-WOM) is effective in increasing buying interest in TikTok directly and indirectly through Brand Image. E-WOM is not directly effective when consumer trust is low. Electronic Word of Mouth (E-WOM) is effective in improving purchase decisions in TikTok directly and indirectly. [ABSTRACT FROM AUTHOR]

The purpose of this study is to test whether digital marketing and electronic word-of-mouth influence purchase decisions. The type of research used in this study is quantitative research. The subjects of this study were students of the Faculty of Economics and Business, Winaya Mukti University, Bandung. The data collection method used a questionnaire survey with a sample of 100 respondents using the Tokopedia marketplace for FEB UNWIM Bandung students. Data analysis used in this study was multiple linear regression analysis with the SPSS 26.0 program. The results of this study indicate that digital marketing and e-WOM variables have a positive and significant impact on the purchasing decisions of Tokopedia market users among FEB UNWIM Bandung students. [ABSTRACT FROM AUTHOR]

Information technology's advancement has significantly impacted how people communicate, do business, and shop. A platform called Shopee is available to assist consumers with their online transactions. The category with the highest sales on Shopee is beauty and skincare which makes the trend in beauty products. A local brand called Somethinc is active on Shopee and uses positive Brand Image and Electronic Word of Mouth (eWOM) to leverage this trend as a marketing tactic. This study aimed to determine the relationship between Brand Image, Product Rating, Product Review, and Purchase Intention. This research uses a quantitative method with a Google Forms questionnaire distributed through social media. This study used SPSS 26 to process data from 130 respondents who satisfied requirements such as age and Jabodetabek residence. The results of this study indicate that Brand Image, Product Rating, and Product Review have a significant impact on Purchase Intention. Keywords: Brand Image; Electronic Word of Mouth; Product Rating; Purchase Intention

Purpose: Brand prestige can be quantified from a consumer’s perspective, but it has not yet been examined. Keeping in view that EWOM can alter behaviors and perceptions, the overall aim of this study is to assess its role in creating a prestigious brand perception and the extent to which it influences purchase decions. Design/Methodology/Approach: 300 survey responses were analyzed through mediation model template 6 of Hayes’s PROCESS macro to deduce EWOM’s contribution towards elevating the status and performance of masstige products. Findings: The mediating effect of brand prestige is higher than that of consumer engagement on purchase intention, which signifies that if the brands are able to generate enough word of mouth, consumers would equate the popularity with prestige and are likely to be praised by their social cohort. Higher effect of prestigious brand perception on consumer engagement implies that the brands have to create engaging content for their consumers rather than relying solely on their prestigious perception to boost sales. Implications/Originality/Value: This study is vital for an emerging economy such as Pakistan, where people may have money constraints but abundance of products due to the acceptance of e-commerce. Managers may want to consider incentivizing the consumers’ feedback, and focus on creating high quality interactive social media content to increase visibility and also improve engagement.

The aim of this study is to examine the correlation between the trustworthiness of influencers and the attitude of Generation Z in influencing their intention to make purchases, utilizing the theory of planned behavior. This study utilizes a quantitative approach and applies a purposive sampling procedure to collect a total of 218 samples. The analysis is performed using Structural Equation Modeling (SEM) and aided by AMOS 24 Graphics software. This study discovered a significant positive correlation between online customer reviews and attitude. Attitude has a significant positive correlation with brand loyalty, purchase intention, and electronic word of mouth. Brand loyalty also has a significant positive correlation with purchase intention. There are new findings, namely a significant positive correlation between influencer's trustworthiness and attitude, and electronic word of mouth has a significant negative correlation to purchase intention. This study has implications for companies regarding product quality and consistency of product ratings that cause eWOM to have a negative relationship with purchase intentions. This research has an update on the variable, namely the influencer's trustworthiness, to measure influencer trust in consumers.