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International audience; L’accélération du rythme de remplacement des produits technologiques conduit à la mise au rebut denombreux objets encore en état de fonctionnement. Dans une perspective durable d’économie circulaire,l’objectif de cet article est d’éclairer les destinées des objets technologiques remplacés, en s’appuyantsur leur valeur résiduelle perçue (VRP), définie comme la valeur que leurs propriétaires leur accordentalors qu’ils n’en ont plus l’usage. Dans un contexte de post-usage et de séparation avec les possessions,la VRP permet de prendre en compte simultanément un individu, un objet spécifique et une situationparticulière, et d’estimer son influence sur la destinée de l’objet en question. Un outil de mesure de la VRPest développé autour de trois dimensions (utilitaire, financière et affective). Les résultats de régressionslogistiques binomiales et multinomiales réalisées sur un échantillon de 1302 répondants, représentatif dela population française, montrent que la VRP explique bien le fait de garder ou non un produit remplacéet constitue un déterminant majeur du choix de filière lorsque cet objet n’est pas gardé. Des implicationsmanagériales en sont tirées, montrant comment la VRP constitue un levier pour favoriser la recirculation del’objet et contribuant à résoudre les problématiques environnementales liées au gaspillage des ressourcesnaturelles.https://doi.org/10.1177/0767370119859816

Avec l’emergence du web 2.0 et des reseaux sociaux, le marketing est entre dans l’ere de l’hyper mesurabilite. Cependant une question demeure, quelles sont les strategies d’alliance les plus efficaces sur les reseaux sociaux ? Pour repondre a cette question, une netnographie de 6 communautes virtuelles totalisant 554 725 fans sur Facebook a ete realisee. Les principaux resultats montrent que le parrainage d’athletes est le plus performant au regard des commentaires et du nombre de « j’aime » generes. Aussi une approche qualitative a permis de mettre en lumiere des reactions affectives de joie et de peur associees au parrainage.

This study explores the key variables that influence overall waste minimization behaviors of consumers by augmenting the theory of planned behavior (TPB) with additional variables, including environmental concern, perceived consumer effectiveness, and perceived lack of facilities. Further, subjective norm is replaced by injunctive norm and descriptive norm. A questionnaire was administered to 455 consumers from North America, a region that faces acute waste production challenges. The findings suggest that perceived consumer effectiveness (PCE) constitutes the most influential variable to predict zero waste behavior (ZWB) intentions (β = 0.380 p 0.001), even surpassing perceived behavioral control (PBC) (β = 0.232 p 0.001), PBC also directly influences ZWB (β = 0.321 p 0.001), and injunctive norms (β = 0.171 p 0.05) exert a slightly greater influence than attitudes (β = 0.122 p 0.001). Importantly, environmental concern is a meaningful antecedent to all belief variables (i.e., control belief [β = 0.689 p 0.001], normative belief [β = 0.378 p 0.001], and behavioral belief [β = 0.367p 0.001]) while exerting an indirect effect on ZWB (β = 0.474 [0.299, 0.523]), especially via attitudes and PBC. Albeit perceived lack of facilities negatively impacts intentions (β = -0.073 p 0.05), it positively relates ZWB (β = 0.189 p 0.001) or worsens the effect of intentions on ZWB (β = -0.033 [-0.102, 0.036]). The results deliver crucial insights to devise impactful strategies and formulate sound policies to nudge consumers' ZWB.

Climate change appears to be the ecological issue which benefits from the most attention in the literature, compared to equally alarming situations such as plastic pollution. In fact, waste management issues took a new step with the recent discovery of microplastics in human blood for the first time, as it used to be a hypothesis. Instead of separating those questions, some researchers tend to consider that a link exists between the effects of global warming and plastic degradation in the ocean. Research focusing on the construal-level theory and the psychological distance explain the lack of public interest in the environmental crisis. However, recent studies highlight the empirical support of the psychological distance instead of the CLT, especially regarding climate change, but a few studies explore the psychological distance related to plastic pollution. With that in mind, any means to reduce the perceived psychological distance regarding environmental issues such as plastic pollution might increase their sensitivity and motivation to act. Moreover, the change of habit could be induced by a new event that would disrupt someone’s daily life according to the habit discontinuity hypothesis, and the use of immersive media such as video games might be the solution. Given numerous possibilities of creation with the scenarios, gameplay, public of interest and gaming contexts, video games also influence motivation, engagement and learning ability. We can also find specific components and mechanisms from game design in media that do not focus on entertainment first but on pedagogical purpose: serious games. Thus, this study investigates how immersive media might reduce specific psychological distance dimensions and trigger emotions using an educational video game on plastic pollution, which might play a major role in changing ones’ daily habits. The research uses a qualitative method centered on semi-structured individual interviews and the experimentation of a video game named Plasticity. Results support all the propositions and show that different types of immersion might reduce each dimension of the psychological distance, which is a first, reinforcing environmental awareness and new intentions of pro-environmental behavior. Other areas of discussion are furthered explored.

Avec la difficulte d’isoler les participants aux campagnes de crowdfunding, une importante question continue d’alimenter les controverses : Quelles sont les caracteristiques (traits de personnalite, motivations, profils socio-economiques) des crowdfunders (participants aux campagnes de crowdfunding) ? Cette recherche basee sur 6 communautes virtuelles d’internautes reunies autour de projets innovants en horlogerie permet de confirmer et completer le profil des crowdfunders et, par voie de consequence, des innovateurs. Les resultats mettent en avant : la recherche de primaute (faire partie des premiers adopteurs), d’avantages particuliers et l’altruisme comme determinants a l’adoption d’innovation. Les preconisations manageriales sont proposees.Codes JEL : G2, O35, L6

L’objectif de cette etude est d’ identifier la presence de transferts de valeurs eco-responsables entre un evenement eco-responsable, la destination touristique et les entreprises partenaires au travers de la perception des consommateurs. Pour ce faire, le champ theorique du sponsoring est mobilise et deux approches qualitatives ont ete realisees. La premiere repose sur des entretiens semi-directifs aupres de spectateurs in situ et la seconde sur une netnographie des communautes virtuelles reunies autour des evenements. Les principaux resultats montrent un partage de valeurs environnementales entre l’evenement et la destination touristique. Pour les consommateurs, les destinations touristiques et les responsables de l’evenement sont solidaires et co-responsables de la preservation des lieux.

Socially responsible consumption (SRC) behaviors have progressed over the last few years and appear to show signs of a lasting trend. Situations of atypical consumption such as Christmas time, however, raise an important and as of yet unexplored question: What are the influences of unusual situations upon the relationship between people's socially responsible profile and their socially responsible purchase intentions? The objective of this article is thus to use the theory of planned behavior (Ajzen, 1991) and environment-based variables, called “atmospherics”, to answer to this question. A Web survey on a total sample of 301 Canadian consumers, shows that people's past SRC behaviors are positively related to their socially responsible purchase intentions in unusual situations. Moreover the atmosphere of the place consumers are situated in has a negative moderating influence upon this relationship. This result is explained by a change in people's attitude towards SRC. However, this negative moderating effect of atmosphere is contained and constrained by social desirability in the form of subjective norms on SRC and the level of behavioural control consumers perceive. This article is protected by copyright. All rights reserved.

International audience; This article aims to measure the influence of two environmental strategies: “concerned citizen” and “proactive” strategies on firms’ performance. A two-step data envelopment analysis (DEA) procedure is therefore used on a sample of 38 French ski resorts. First, the DEA method is used to evaluate ski resorts’ operational performance. Second, the impact of environmental strategies on their performance is analyzed via a bootstrapped truncated regression model. Contrary to findings of current studies, these results show that a “proactive” environmental strategy is not more positively correlated with firms’ performance than a “concerned citizen” strategy. The research highlights an inflection point on the correlation between environmental strategy and organization’s performance. By clarifying which green initiatives lead to performance improvements, this study helps managers defining their most advantageous environmental investments.

This paper assesses the role of eco-design packaging in consumer food waste and tests the effects of consumers’ perceptions of eco-design packaging (redesigned visual and/or verbal attributes) on their intentions to avoid wasting food. The authors posit that eco-design packaging can lead to food waste reduction through its physical, social, and commercial functions. The authors carried out two 2 (visual: resealable vs. nonresealable) × 2 (verbal: sustainable cues present vs. absent) between-subject experiments of two food products. The results show that eco-design packaging can help reduce consumer food waste: (1) consumers are more sensitive to improvements related to visual rather than verbal attributes of packaging; (2) consumers’ food waste decisions seem to be more strongly affected by instrumental functions (e.g., conservation product quality and communication guidance for storage) than social (e.g., pollution related to packaging) and commercial functions (e.g., category identification); and (3) health consciousness has mediated moderating effects on these relationships. This research contributes to the literature by determining underlying mechanisms of the effects of eco-design packaging on consumer food waste. This work can be embedded into the transformative consumer research movement to maximize social awareness, use, and benefits.

This paper focuses on the complex causal relationships between consumers’ attitude towards environmental actions, their participation in the hospitality supply and their brand relationship from different perspectives. These relationships are modelled by using fuzzy-set Qualitative Comparative Analysis (fsQCA) on a sample of hotels. The findings show that for each kind of participation, attitude of consumer regarding environmental actions appears to be a necessary condition. Various paths are identified to explain consumer brand relationship in budget and luxury hotels. The models have a good predictive validity and provide useful recommendations in the understanding of consumer behaviors.

Fifty-seven percent of greenhouse gases produced by ski resorts are due to the transport of tourists to the resorts. More than eighty percent of them travel by car. Reduced car use to and around ski resorts is therefore a major objective for public policy. The Theory of Planned Behavior is used to identify the determinants of reduced car use during a tourist’s stay in a ski resort. The moderating role of perceived lack of facilities also is tested. A field study (n = 485 tourists) shows that perceived behavioral control is the only significant determinant of reduced car use. Perceived lack of facilities moderates the influence of attitude and of subjective norms on this behavior.

The purpose of this study is to give an answer to an important question: which stakeholders (Tourism Destination Organization, partner companies and consumers) benefit from the environmentalfriendly aspect of green events? To answer, the authors based their research on the transfers studied of Robinot and Trespeuch (2017) within the theoretical framework of sponsoring and on emerging green event literature. Three studies have demonstrated a growing collective awareness of environmental issues and confirmed the transfer of green values between the destination and the green events. The study concludes that the event organizers and the tourism destination are in the consumers’ point of view, coresponsible for the preservation of the site.

Cette recherche propose une methode d'analyse operationnelle de la performance marketing des destinations touristiques « neige » dont les marches arrivent a maturite et qui, de plus, envisagent leur restructuration. Les stations de ski francaises rencontrent aujourd'hui ces deux difficultes simultanement. Nous analysons tout d'abord les enjeux de l'evaluation de la performance en marketing des services. Puis nous construisons un protocole methodologique appliquant l'analyse par enveloppement des donnees (methode DEA) a 38 stations de ski francaises. L'etude des resultats basee sur l'efficience technique permet de determiner un potentiel individuel pour chacune d'entre elles et d'accompagner les managers de destinations dans les choix d'allocations de ressources.

People wish to make sense of their consumption and are increasingly environmentally conscious. In this context, a scale aiming at measuring attitude toward environmental protection in the provision of services is proposed. A list of items pertaining to “green” actions that service providers may undertake was elicited through a literature review and a series of focus groups. Its structure was explored and validated on three samples. A three-faceted scale emerged: actions in the vicinity of the premises, actions inside the premises, and communication on the actions actually undertaken. The scale shows good construct validity.

International audience; Decreasing product life spans is becoming a major social and environmental issue. It is partly related to brand actions tomake their former models seem obsolete. Consumers also tend to discard their still functional technological products to getnew models. The objective of this research is to identify and to get some insight into the journeys of old cell phones from thereplacement decision to their final outcome. Qualitative data were collected from 64 respondents. Four kind of perceived obsolescencewere identified : technological, economical, psychological and social. Most respondents kept their old cell phone,depriving it of a possible second life through circulation or recycling, without even considering these possibilities. Whetherabsolute or relative, perceived obsolescence did not influence the decision to keep the old cell phone or not, but did influenceits destiny in case of disposal. But when they decide to separate from their former phone, the types of perceived obsolescencemay impact the choice of destiny. Our results show that replacement induces a shift in the nature of the perceived value ofthe product, from value in use to value in disposition or residual value.; L’accélération du renouvellement des produits technologiques, avant leur fin de vie technique, est un enjeu économique,sociétal et environnemental majeur. Elle est en partie provoquée par les actions des marques pour rendre leurs gammesrapidement obsolètes. Elle est également liée au remplacement anticipé, par les consommateurs, de produits encore fonctionnels.L’objectif de cet article est d’identifier et de comprendre le destin des produits, du moment de la décision de leurremplacement prise par le consommateur (obsolescence perçue) jusqu’à leur destinée finale. L’étude qualitative menéesur 64 personnes, en utilisant le cas du téléphone portable, a permis d’identifier quatre formes d’obsolescence : technologique,économique, psychologique et sociale. La majorité des répondants garde leur ancien produit, le privant ainsi d’unedeuxième vie. Cependant, si l’état du téléphone au moment du changement n’influence pas le fait de le garder ou de s’endébarrasser, il semble influencer la destinée que lui réservent ceux qui décident de s’en débarrasser. Enfin, la nature de lavaleur perçue du téléphone portable évolue entre le moment de son remplacement et la décision concernant sa destinée,passant d’une valeur d’usage à une valeur résiduelle.

L’objectif de ce travail est d’analyser la performance d’un échantillon de 12 agglomérations représentatives du secteur hôtelier 4 et 5 étoiles français et monégasque. Nous cherchons à identifier le lien entre l’adoption de démarches environnementales et la performance de ces établissements. L’apport de la théorie du signal permet de considérer les labels comme signal d’une démarche environnementale. Cette contribution mobilise la méthodeData Envelopment Analysis(DEA) afin de proposer une mesure de performance opérationnelle comparable. Les résultats obtenus permettent de confirmer l’impact positif des démarches environnementales sur la performance et les recommandations managériales préconisent une poursuite des efforts de signal via la labellisation.

A tourism destination generates economic repercussions for the local economy, in particular when it represents an ‘E-attraction’ for tourists. The objective of this paper is to present the various impacts of a destination when it is considered as an ‘E-attraction’. Along this line, the connection is established between various elements of tourism economics and this type of attraction. More precisely, it appears that positive effects follow from mass tourism; however, sustainable tourism for these destinations requires a special attention with regard to carrying capacities.

International audience; Environmentally responsible attributes may enhance hotel efficiency. This analysis considers such effects in a Tunisian context, which confronts decreasing tourism competitiveness. To determine which hotels achieve the best performance, the analysis begins with an estimation of hotels' technical efficiency scores using data envelopment analysis (DEA). An extant model then serves a bootstrap function for the DEA scores with truncated regression, incorporating environmental variables. The investigations clarify changes in hotel tourism productivity; for example, hotels should seek to respect natural surroundings, use clean or renewable energies, and pursue ISO 140001 certification. These findings have clear managerial implications.

International audience; In this paper, we assess and compare the performance of French tourism destinations, using the Data Envelopment Analysis (DEA) two-stage procedure, where in the first stage the efficiency score are calculated, and then followed in the second stage by a bootstrapped truncated regression model. In the context of France such analysis takes an additional importance, especially as the country is expected to face a decrease in its tourism competitiveness. A discussion in terms of D-attraction and E-attraction is also proposed and policy recommendations are derived.

PurposeThis paper aims to examine how “green” attributes contribute to hotel customers' overall satisfaction.Design/methodology/approachA qualitative study helped generate a list of the attributes that contribute to overall satisfaction with hotel services. Then a Tetraclasse model, which highlights the four‐fold nature of this contribution, was used. Two hypotheses are posed. First, attributes of hotel service can be divided into four different types according to the way in which they contribute to forming satisfaction. Second, in terms of how they contribute to forming satisfaction, environmental protection initiatives can be considered “plus” attributes.FindingsThe first hypothesis is rejected. For the second hypothesis, the results show that the environmental attributes were evaluated as “basic”, which means they were seen as an integral part of the service offer, rather than as differentiating criteria.Research limitations/implicationsThe study was based on a relatively restricted sample. Further research is needed to improve the external validity of the research.Practical implicationsIt is necessary to maintain a high level of performance for “green” attributes. Moreover, it would be preferable not to inform customers about environmental initiatives in order to limit the risk of being unfavorably evaluated on these attributes. It would seem worthwhile for a company to invest in service attributes that are respectful of the environment, even if they do not promote these attributes directly to the customer. Pro‐environment initiatives may also be introduced for economic reasons.Originality/valueThe paper makes use of the Tetraclasse model methodology.

International audience; Knowing what people do when an object is useless is mandatory, especially nowadays where firms communicate on sustainable development and public policies in developed countries on the need to reduce the amount of waste. This research funded by a French organization involved in this topic, ADEME, tries to evoke information on that point. After a first stage where we have conducted qualitative interviews to define what people do when they want to get rid of three types of objects - clothes, books and mobile phones - this research focuses on what motivates people to adopt a particular behavior rather than throwing them away. The perceived condition of the good and the usefulness dimension of the attitude impact on the adoption of a more responsible behavior. However, regarding the types of objects considered, specific determinants have been identified and have to be taken into account to motivate people not to throw objects away.