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Diploma thesis deals with the carbon footprint´s enumeration of the town České Budějovice. Based on the evaluation of the its particular segments there are the measures for reduction proposed. Furthermore the amount of the carbon footprint is compared with the value of the carbon footprint of the Czech Republic and five other towns. The compared towns are Chrudim, Jilemnice, Krnov, Svitavy a Semily.

The main aim of this thesis is a summary and evaluation of the current conditions for Czech exporters associated with trading in the Indian market. The first chapter deals with the general characteristics of India, especially with the demographic structure, the current state of the economy and foreign trade. The second chapter continues with illustration of the basic forms of export support in the Czech Republic and its activities in relation to the Indian market. Next is the third chapter, which focuses on the background of Czech-Indian relations and mutual trade. The last chapter is concerned with business conditions in the Indian market, ie. conditions of entry, investment climate, trade barriers and opportunities for Czech exporters. At the end there is also a SWAT analysis of Indian market in relation to the Czech export.

The thesis deals with the topic of services of public libraries for deaf disabled people. It consists of four main chapters. The introduction focuses on the subject of deaf disability and characterizes the main types of this disablement. The second chapter introduces the ways of working with deaf disabled people in education, then the communicative systems and the topic of reading of the deaf community. Various organizations and technical equipment are introduced. The third chapter is represented by a research of the libraries providing services for deaf disabled people. The last chapter shows the possibilities of the service development of this kind of libraries [author's abstract].

Tématem bakalářské práce je charakteristika a rozbor regionálních funkcí Městské knihovny v Sušici. Práce se skládá ze 4 hlavních kapitol a přílohové části. Úvodní kapitola se zaměřuje na problematiku regionálních funkcí, vymezení základních pojmů, cílů a standardů pro jejich výkon. Dále je představena Městská knihovna v Sušici. Nastíněn je její vývoj, popsány jsou služby knihovny. Třetí kapitolou je průzkum provedený v obsluhovaných knihovnách spadajících pod výkon regionálních funkcí Městské knihovny v Sušici. Poslední kapitola je věnovaná zhodnocení stavu obsluhovaných knihoven. V přílohách je formulář smlouvy o poskytování regionálních služeb mezi zřizovatelem obsluhované knihovny a zřizovatelem pověřené knihovny, dále smlouva o přenesení regionálních služeb, seznam profesionálních a neprofesionálních knihoven a fotografie z některých obsluhovaných knihoven. [Autorský abstrakt].

AUTHORSHIP AND PHOTOGRAPHY IN THE CONTEXT OF WEB 2.0: PRODUCT IN THE HANDS OF PRODUSERS Author: Mgr. Vojtěch Novák This PhD thesis is concentrated on the topic of authorship and photography in the context of web 2.0. As a part of the methodological approach, it uses the method of new media epistemology. It explains the shift from barthesian poststructuralist viewer towards Bruns' produser and also clarifies why the sovereignty of the author is in the context of web 2.0 irrecoverably overcomed. In relation to foucauldian terminology, it presents the concept of dispositif of web 2.0 as a change of social praxis and it points out the necessity of the abandonment of techno-optimism. Subsequently, it concentrates on the topic of authorship and photography from the perspective of the authorial law and it introduces the concept of the quasi-product while using several study cases in order to explain it. Eventually, it summarizes the overall findings and suggests the possible foundation for the further research.

In this work, I examine the hypothesis that the territorial nature of a work of art, as defined by Gilles Deleuze, provides the lexicon for the establishment of artistic communication. Confronted with Deleuze's critical grasp of the notion that communication is creative, we are required to rethink the positions of interpretation and representation in experiencing artwork. This effort commences with the proposal of a communication model based on the qualitative aspects of communication that support the semiotic nature of artistic creation. Thus, it can be established that the communicative essence of art is not based on the transmission of a specific meaning, but rather an emphasis on the affective plane of sharing. Such shift presupposes the fusion of the individual roles of the functionality of the communication scheme and the focus on the performative level of reception. Keywords: Deleuze, communication, art, map, performative reception

The Diploma thesis is focused on marketing and semiotics and the use of these two fields combined. In the course of the thesis, we will deal with the analysis of single visual marketing modes and the overall impact on perception of the brand and also its ́ building by linking these elements. In the thesis, we will focus on the Gunter Kress ́ theory of multimodality and, in this context, we will focus on graphic design rules, which are reflected within each mode and which can deliver quality and consistent communication. Attention will be paid to semiotic analysis of colors, fonts, utilization of images and photos and other components important for creating a visual marketing strategy. In the empirical section, two similar brands will be introduced, on which the single modes will be demonstrated and analyzed. Although the two brands are similar to each other, one has a clearly recognizable brand identity, while the other brand is failing. By analyzing and comparing the visual content of these two brands, we will be able to detect errors that may be critical to brand building and may have a negative impact on the perception of the potential clients with the result of brand extinction. In the result of the thesis, we should be able to confirm the importance of using semiotic techniques in marketing...

The concept of the contemporary author in case of J. K. Rowling The diploma thesis deals with the contemporary concept of the author which is examined on the specific case of Joanne Kathleen Rowling. The theoretical part of the thesis focuses on the biography of the author and the previous philosophical theories concerning the concept of the author and his/her role in the identity of the literary work. The main authors of the theories are Roland Barthes, Michel Foucault, and Umberto Eco, whose concept is crucial for this thesis. The research part presents specific styles of writing which are characteristic for authors and applies this theory to the analysis of two literary works of J. K. Rowling. The conclusion of the thesis is the summary of the research and an attempt to define the concept of the contemporary author. Key words The author, authorship, literary work, pseudonym, the concept of the author, style of writing, J. K. Rowling, Robert Galbraith, Roland Barthes, Michel Foucault, Umberto Eco

1 Abstract This master's thesis deals with a genre expectation from an advertising photography in magazines from 1970 up to the present. The intent of a theoretical part of the master's thesis is to characterize the advertising photography and compare it with other photographic genres such as journalistic, documentary or artistic photography, because each of those genres is characterized by different modes and so, each carries considerably diverse expectations. And thus, an attention is paid especially to a photography composition within the scope of those individual genres. However, in connection with the comparison of the advertising and journalistic photography, I also focus on regulations, which limit these genres. Further, the aim of this thesis is to map the limits of the genre of the advertising photography and depict, with the use of the particular examples, what stereotypes, prejudices and standards are used in the creation of the advertising photographs and how it ends up, when they are broken. Nevertheless, in the theoretical part I also deal with it, what does it mean a term illustrative photography and where this term is used. The practical part of the master's thesis makes it the goal to clarify, thanks to a research method of a qualitative analysis, what female readers of the lifestyle...

The concept or phenomenon od performativity occurs in different forms or terms in many humanity studies, especially in the second half of the 20th century. It interferes with linguistics, philosophy of thought, narratology, gender and cultural studies and even with epistemology and ethics. The notion of performativity appeared in philosophy and linguistics for the first time along with J. L. Austin's speech and perfomative acts. The first one describes the situation, the second one generates the situation. J. Derrida pointed out that the realization of speech acts and communication are not so obvious and depend on performance that maintains their status and identity. J. Derrida furthermore shows that performance does not only appear in the literary field; the law is for example performative in the sense that it sets itself up by a speech act. M. Foucault was interested of the role of performativity within a socially organized body and subjectivity. The performance of language and discourse is also essential in J. Butler's work which follows M. Foucault or J. Derrida and describes mechanisms for establishing gender subjectivity and physicality. She claims that the body is created simultaneously by the linguistic naming which it decribes. Butler writes up the process of gender differentiaton as...

The work called Fashion as a Differend presents the demands of critics of fashion and shows that they are in decomposition with its definition as defined by J. - F. Lyotard in the context of a postmodern condition. It argues that discourse overriding the demands of fashion critics is asymetrical with discourse within which fashion is defined. It turns out that there is a logical paradox with regard to the essence of fashion, which is transience or rapid change (at least as fast a change in society) and the floating demand for slowing down, stability and other criticisms that are linked to its transformation.

The main aim of this thesis is to find out how the Christmas holidays are represented in products of Czech visual culture. This representation could have changed in times, based on cultural influences and ideologies and in terms of particular product where Christmas was represented. We'd like to evaluate if the constant representations of Christmas which are anchored in our culture still exist. In theoretical part of the thesis we focus on historical development of displaying Christmas in Czech region. The analytical part of thesis analyses television broadcast of four Czech area-wide channels during Christmas time in 2017 and observes which cultural influences are contained in. Other part of thesis looks into visual culture and pictures. For we mainly focus on television in analytical part, another part of thesis includes information about this media and about particularity of mass media in general. For analysis of media information we've chosen a combination of two type of research: quantitative content analysis and semiotic analysis.

The main topic of this diploma thesis is the relationship of movie and human perception. Movie is a purely technical medium that moves images for the first time. The starting point of the work is the book written by French cultural theorist Paul Virilio and his reflections on film and technology. Virilio's position is negative in many ways due to cinematography. He blames technology for horrors inflicted during world wars. Cinematography is guilty of a revolution of perception that leads to the decomposition of the vision and the disintegration of the classical dimensions of space and time. In my work Virilio's views are confronted with the reflections of Virilio's contemporary, also the French theorist, Gilles Deleuze. Deleuze understands movie in many ways differently than Virilio. Also his opinion on the technique is quite different. The movie after World War II is a medium that no longer attempts to imitate natural perception. Such film can cause a shock to the audience. This shock opens up new possibilities of thinking and perception, and the viewer gains the opportunity to achieve a specific spiritual life through a movie.

The subject of this thesis are interpretations and overinterpretatios of Lewis Carroll's work Alice's Adventures in Wonderland and Through the Looking-Glass, and What Alice Found There. That includes interpretations based on autor's life and the historical period which he lived in, psychoanalytic, feministic and psychedelic interpretations and those which perceive Alice's story as a game. In this thesis there are also mentioned adaptations based on motives of both novels. We use a theory of interpretation of Umberto Eco to distinguish between these interpretations. This theory is used in our own analysis in which we focus on crucial aspects. That means the behaviour of the main character and vice versa, identity of Alice, context, genre and the model reader of the naration. We also focus on these aspects in the selected interpretations. The emphasis is put on the proces of dialectics between the text and its reader which these interpretations and overinterpretations come from. We also try to see it from the point of view of the aproach to the text. That is why this case study reveals a problem of remake and adaptation.

The diploma thesis combines the theoretical concepts of postmodernism and biopower, that are subsequently applied to the particular issue of covering Muslim women living in the Czech Republic. This problem includes the religious, gender, media, social and philosophical level. Each of them is supported by key authors who are experts in this issue. Michel Foucault's concept of biopower, that covers both social and individual bodies through power discourse, interferes with the clothing, that gender attribute, like the Muslim veil, is based on the ideas of Judith Butler. The priority is the ambivalent conception by Jean-François Lyotard, as a kind of conflict, the outlet of which is pluralistic debate. The aim of the thesis is to find a tolerant solution of the current erratic situation in the collision of European and Middle Eastern cultures in the Czech Republic, like wearing the Muslim veil, as the expression of Islam in public with applying Lyotard's demanding ethics of accepting pluralism as an alterity. Key words: postmodern, contradiction, biopower, Muslim veil, media discourse, gender, plurality

The diploma thesis The Photo Album and Syntagm in the Web 2.0 Environment deals with problems of digital photographic collections shared in the web 2.0 environment. The thesis tries to express the basic principles of online photo albums referring to their characteristics, social function, method of arrangement and classification of individual photos. The aim is to verify the assumption that the photo album in the web 2.0 environment loses its narrative function and becomes a set of photos as modular fragments, whose sequence is made to be easily rearrangeable. The thesis is outlined in an interdisciplinary method, in examining of web photo albums it combines knowledge from studies of new media, sociology, philosophy and semiotics. The diploma thesis verifies validity of new medial theories of Lev Manovich in the environment of web digital photo albums and continues in his analyses of behaviour of users of the Instagram social network. As a part of the thesis there is also the own quantitative research, which with its form approximates to the sociological study of Pierre Bourdieu in 60s of the 20th century, devoted to social use of photography. On the basis of the above mentioned theoretical knowledge and his own research we determine what changes of organization and social function of photo albums...

The thesis is aiming it's focus on various different forms of frame in motion picture and animated cartoon movie. When it comes to physics, animated cartoon movie can operate with completely new concept of media intended content, what opens endless amount of possible interpretations and feelings about the movie. Thesis takes film theory of G. Deleuze, with theories of H. Bergson, Jurij Lotman and with semiotics of drawing and photography (Barthes, Eco) as root theoretical background. The main aim of this work is to apply the film theory by Gilles Deleuze on animated movie.

The Semantic web was created for the conceptualization of data available on the Internet. Through formalized representations that are determined for data sharing and reusing, its vision should be achieved. One of the main aims of the Semantic web is to achieve answers to a searched question which demonstrates high exactness and relevance. The controversy and polysemy of the term "Semantic web" lets us consider the question: "What is the limit of involving semantic aspects provided on Semantic web?" Is it not only the amount of determinations of specific standards that are connected with data itself? The main aim of this thesis is to compare the use of the terminology appearing on the Semantic web in semantic metadiscourse with traditional academic semiotic approaches appearing from pragmatism of Ch. S. Peirce, Ch. W. Morris, and H. P. Grice. The main thesis aim is to clarify the function of semantic web, basically its function and its conception, by comparation academic's semiotics' approaches of pragmaticism Ch. S. Peirce and pragmatism H.P. Grice to help with mapping the problematic area which is connected with using terms such as "meaning," and "understanding," and to explore and make less confused the possibilities of the function of the Semantic web.

The main topic of Master thesis with the title Private Archives - The Traces of Past in Our Present, is creation of private archives and how reading and work of French philosopher Gilles Deleuze support understanding of those archives and establishment of intimate history of human being. Private archives are represented by any object, collections of objects or by anything else what reminds to owner or author of archives his past and who is returning back to the past through this object. Private archives are present in life of human being and we are coming back to the archives whenever we consider it important and whenever we want. Private archives are the part of life of all of us and that is why I consider crucial to understand their functioning, their role in our life and to know how to use them. The private archives, unlike our memories, which can be mixed one into each other, represent concrete tool referring to our past. The master thesis includes the description of practical part which is represented by creation of private archive, the functioning and the characteristics are also described. Three philosophers who influenced Gilles Deleuze have their place in this master thesis as well. I am referring to Michel Foucault, Henri Bergson and Marcel Proust.

The thesis deals with the theory of simulation and simulacra by French representative of postmodernism Jean Baudrillard. It focuses on way how Baudrillard thematises gradual extinction of signs connected with their representational function and the emergence of hyperreality which contains simulation. The attention is also focused on concept of reality, virtuality, simulation and illusion. The thesis includes Paul Virilio's thoughts and also Manuel Castells'. The basic framework of research is completed by a theory of fictional worlds. The second part of thesis includes an analysis of how this issue is reflected in present film production via analysis of content of the films The Matrix (Wachowski, 1999) and Mulholland Drive (Lynch, 2001). The analysis reflects different interpretation of illusive/virtual space and its relation to reality. The aim of thesis is to analyse the selected concepts which describe an emergence and interaction of simulation focusing on contemporary society which is connected with modern technology and also to point at reflection of conceptions mentioned in the films. The goal of thesis is also to explore the films, compare them and show the way how they contain the theme of reality, simulation and illusion and how much is the content of these films connected with the action...

The goal of this paper is to explore a visuality of sweetness. It is social construct with a sentimental meaning and it is used by marketing communication. We suppose that our phenomena is not build up on connotation such as a taste of sensation how it could be asssumed. It is build by a sentimental meaning. For a verification we establish conditions which have to be proved by a representation to be labeled as the visuality of sweetness. The selected phenomena is close to Barthes's theory of myth as a secondary semiotic system. That is the reason why we need to address this dilemma. The background of an origin of the sweetness visualitation could help us understand Hackley's critical view on prism of social constructivism. Both theories could not be complete in a measure of marketing communication and a whole concept of sweetness visualisation is completed in Kress's multimodality theory. The part of the paper is empirical semiotic material which helps us to demonstrate a scale of a use of sweetness visualisation from a binary oppossition to a complete use of visual sweetness in marketing communication.

This thesis deals with visual communication in the form of photography. Explaining the theories of Roland Barthes and Vilém Flusser we point out the tight relationship of this medium with reality that obscures its constructive character. The witness role of photography seems to be essential in the context of journalism, where we are offered a story by the pictures that is however mistaken for reality itself. The thesis tries to present practices of media discourse that make us perceive an event as newsworthy. It draws on the theory of news values and the methods of social semiotic analysis and applies these to the winning photos of the contest Czech Press Photo (2006-2015). We highlight the semiotic resources used in the meaning-making process in relation to each picture. The results show that the preferred constructed news values are negativity, aesthetic appeal, proximity and personalisation and that the winning photographs mostly strengthen their semblance of being strictly informative.

The thesis focuses on the analysis of the basic types of the film characters portraying artificial women: creatures who combine "femininity" (humanity) and technology, and who show female sexual characteristics or features that are stereotypically perceived as female-like (e.g. female cyborgs, female androids, female robots). The characters are analyzed and approached from the perspective of postmodern philosophy and post-theory studies; the forming of their body and identity is analyzed on the account of the narrative. The aim of the thesis is to explore whether the film representations of female cyborgs are similar to real cyborgs in the sense that they bring liberalization from the point if view of posthumanism and cyberfeminism, or whether they can only be perceived as the prime form of the Foucaltian body-as-machine, i.e. perfectly controllable precise technicist bodies which are created by the current power dispositions. The characters are divided into four categories, based on their predominant physical and "social" functions: a sexbot, a domesticated artificial woman, a destructive artificial woman and an emotional/intelligent artificial woman. The following identification and interpretation of the body, identity, relationships and the narrative structures are based on the theoretical...

Diploma thesis deals with the manipulation of the photography, especially journalism. To bring the reader into context work starts with the first creation and the history of photography, early examples of manipulation of analog photography and its techniques. The main part focuses on the specifics and characteristics of the digital era in relation to the photographs, handling technology in digital photography and the possibilities of detection. Thesis reflects manipulation of photographs on social networks and the prestigious photographic competitions and the question of objectivity. Considering how it is in the background handling adjustments with confidence in the photo and that picture can be adjusted to detect and effectively to defend against them. Due to the nature of the digital society and a number of factors that the creation and publishing of photographs accompanying the photo we have to think critically and understand its truth value as intersubjective.

Diploma thesis Intertextual use of myth in the film Lana Del Rey Tropico pays attention to the radical layering of myths in this film. Follows the relationship between intertextuality and the postmodern myth situation following the structuralist analysis of myth by Claude Lévi-Strauss and Roland Barthes. Powered by TCPDF (www.tcpdf.org)

This thesis deals with the manipulation of a photograph. The first part is the theoretical framework, which is used in subsequent chapters by analyzing selected examples primarily reflecting concepts such as authenticity, objectivity, truth value or manipulation. Outside the theoretical framework is mentioned in the introductory parts of the historical evolution of analogue photography which flows into the history of digital photography. In the analytical part of the study we work with selected manipulative techniques (arrangements, retouching, photomontage, digital cloning, exchange heads, manipulation accompanying text or photos without referents) which are applied to individual examples using the theoretical framework from the first part. The study answers to our research questions, namely is it still possible to understand photography as an objective and trustworthy visual medium and is it possible to defend against the visual manipulation? The analysis shows that in the context of industrial practices in the photo and their availability has truth value of photographs as its objective quality not by its nature possible, while research and methods in detecting manipulation are crucial, but the amount of video material is still essential defense against manipulation of critical thinking. Key...

Photo Album and its Transformation in Cyberspace Abstract My thesis deals with the difference in the perception of photo albums in the digital and analog era. Her goal is the reflection of change of a collection of a photographic material from an intimate information to a publicly accessible online self-presentation. This leads to the change in functionality of the photographical media which originally preserved the reality and now creates it. It's the excess of modification of modern photos which leads to the slow intentional return to the past back from the digital to the analog photography. Bc. Monika Pešavová

The main aim of this diploma thesis is to analyze the problem of anorexia from Foucault's perspective. The first hypothesis is that this 'pathology' is rather a social construction which has its origins in social norms and standards that operate in the society to make firm distinction between the normal and the pathological, the ideal and the unacceptable. In this study we will use Foucault's theory of power and discipline, the concept of biopower and also his critics of psychiatry. At the same time, we will complete our survey with the concept of construction and deconstruction of Jacques Derrida and with the social identity theory of Judith Butler.

This master thesis is dedicated to comparison of classical book and electronic book reader and it examines the advantages and disadvantages of both formats for recipients. In this work the importance of the printing press for society will be described and also the reactions which were induced by its invention. Following chapters will be dedicated to the book itself. Most importatntly what "makes the book being the book" and what are its strength and weeknesses and why it is still popular. As a contrast to this phenomenon the massive increase in popularity of electronic book - especially e-readers in pocket readers, on the internet and in the smartphones which become potential competition for books. The goal of this work is to compare the printed version which is represented by paper book and electronic version which is represented by e- books. Comparison will be based on the description of the specifics of both information tools from technological aspect as well as from the different text perception and the enjoyment from the reading itself. At the end there is an attempt to predicate the possible development in the future - is book culture facing a crisis or will it hold its position in following years?

The purpose of this thesis is to describe the key aspects of the surveillance in the contemporary social media reality. It aims to take note of the basic approaches and theories in the field of surveillance and tries to fully describe and understand the impact of the - so called social media in the (post) modern situation, using the position of the interdisciplinary field of Surveillance studies, and also the works of M. Foucault, G. Deleuze etc., with the emphasis put on the theoretical and practical aspects of surveillance and monitoring of the modern media reality. The work also aims to bring balanced, sometimes critical view on the contemporary means of online communication and the tools, or means, that can be used to monitor the users of the internet - with, or without their consent or notion. Key words Surveillance studies, surveillance, media, online interactions, interactivity, social media, marketing