1. Unveiling competition dynamics in mobile app markets through user reviews
- Author
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Universitat Politècnica de Catalunya. Departament d'Enginyeria de Serveis i Sistemes d'Informació, Universitat Politècnica de Catalunya. Departament de Ciències de la Computació, Universitat Politècnica de Catalunya. inSSIDE - integrated Software, Services, Information and Data Engineering, Motger de la Encarnación, Joaquim, Franch Gutiérrez, Javier, Gervasi, Vincenzo, Marco Gómez, Jordi, Universitat Politècnica de Catalunya. Departament d'Enginyeria de Serveis i Sistemes d'Informació, Universitat Politècnica de Catalunya. Departament de Ciències de la Computació, Universitat Politècnica de Catalunya. inSSIDE - integrated Software, Services, Information and Data Engineering, Motger de la Encarnación, Joaquim, Franch Gutiérrez, Javier, Gervasi, Vincenzo, and Marco Gómez, Jordi
- Abstract
[Context and motivation] User reviews published in mobile app repositories are essential for understanding user satisfaction and engagement within a specific market segment. [Question/problem] Manual analysis of reviews is impractical due to the large data volume, and automated analysis faces challenges like data synthesis and reporting. This complicates the task for app providers in identifying patterns and significant events, especially in assessing the influence of competitor apps. Furthermore, review-based research is mostly limited to a single app or a single app provider, excluding potential competition analysis. Consequently, there is an open research challenge in leveraging user reviews to support cross-app analysis within a specific market segment. [Principal ideas/results] Following a case-study research method in the microblogging app market, we introduce an automatic, novel approach to support mobile app market analysis. Our approach leverages quantitative metrics and event detection techniques based on newly published user reviews. Significant events are proactively identified and summarized by comparing metric deviations with historical baseline indicators within the lifecycle of a mobile app. [Contribution] Results from our case study show empirical evidence of the detection of relevant events within the selected market segment, including software- or release-based events, contextual events and the emergence of new competitors., With the support from the Secretariat for Universities and Research of the Ministry of Business and Knowledge of the Government of Catalonia and the European Social Fund. This paper has been funded by the Spanish Ministerio de Ciencia e Innovación under project/funding scheme PID2020-117191RBI00/AEI/10.13039/501100011033., Peer Reviewed, Postprint (author's final draft)
- Published
- 2024