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The study identifies and determines the factors of guerrilla marketing having an influence on millennials purchase intention. Primary data was collected from 176 respondents from Mangalore city, Karnataka State. SmartPLS 3.0 was used for statistical analysis. Measurement Model, factor analysis and SEM model were analyzed to examine the impact. The study highlights the contributing factors to millennials purchase intention due to guerrilla advertising technique.The study identifies and determines the factors of guerrilla marketing having an influence on millennials purchase intention. Primary data was collected from 176 respondents from Mangalore city, Karnataka State. SmartPLS 3.0 was used for statistical analysis. Measurement Model, factor analysis and SEM model were analyzed to examine the impact. The study highlights the contributing factors to millennials purchase intention due to guerrilla advertising technique.

Entrepreneurs are creative problem solvers who are highly driven and able to think critically; these traits are paired with a desire to address social issues, a social entrepreneur emerges. A person who has an inventive solution to one of society’s most critical and challenging social issues is referred to be a social entrepreneur. They are relentless and ambitious, tackling pressing societal concerns and putting up fresh suggestions for significant changes in society. India desperately needs this new generation of sociopreneurs to develop novel business concepts. Therefore, in order to bring about the necessary social changes, social entrepreneurship identifies a social issue and applies entrepreneurial concepts to plan, launch, and manage a social business. The most successful forms of social entrepreneurship lead to incremental improvements in the near term. This study discusses the role of social entrepreneurs. Further, it identifies several obstacles faced by social entrepreneurs and makes an effort to provide some solutions to these issues.

Purpose: The central idea of the paper is to study the influencing factors that shape the customer perception of online food delivery services and develop a conceptual model based on established customer theories and systematic literature review. Design: Secondary data is collected from books and journal papers using search engines such as Google Scholar, Research gate, SSRN, Base, Semantics and Inflibnet. Postulates and affecting factors to customer perception are proposed using the focus group interaction method. Findings: The study identified several determinants for customer usage of online food delivery services such as perceived benefits, prior experience, subjective norms and system quality which are proposed to influence the attitude and perception of the customers. Originality: This paper highlights the various affecting factors influencing the customers’ preference to use online food delivery services. Paper Type: Review of literature for the development of conceptual model.

Purpose: The core idea of the study is to understand the development of ABCD framework for analyzing Online Food Delivery Services and to identify and evaluate the determinant issues and key attributes affecting the factors such as Advantages, Benefits, Constraints, and Disadvantages from stakeholders’ point of view and to find the major affecting factor in respect to Online Food Delivery Services. Design: The study has systematically reviewed the published paper related to the ABCD analysis framework from 2016 to 2021. The study employed quantitative analysis through focus group interaction by allotting appropriate weightage to key attributes to find the major affecting factors and critical constituent elements for Online Food Delivery Services. Findings: ABCD analysis framework is the technique used to analyze and evaluate a business model, concept, product, strategy or system. This technique is used by many researchers in different fields for the analysis of their research studies. Quantitative ABCD analysis of Online Food Delivery Services found that Advantages factors affect majorly for the success of the business. The result of ABCD analysis supports the concept/ ideas effectiveness of Online Food Delivery Services. Originality: The paper gives insights on the determinant issues, key attributes, major affecting factors and critical constituent component elements as per the ABCD analysis framework for Online Food Delivery Services. Type of Paper: Empirical Analysis

Purpose: The study analyses green marketing concept using ABCD analysis framework and identifies the various determinant issues and critical constituent elements. Design: Secondary source of data was referred for literature review and focus group method is adopted to evaluate the identified key attributes and critical constituent elements. Findings: Identified Advantages factors shows more contribution towards green marketing concept for sustainable development. Originality: The study highlights a broader and deeper understanding towards the contributing affecting factors green marketing. Paper Type: Empirical Analysis

Purpose: The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping. Design: Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major affecting factors for Online Shopping. Findings: Results of the study found that among four factors, Advantages factors impacts more towards its prosperity. Originality: The paper contributes in understanding various affecting factors towards online shopping. Type of Paper: Empirical Analysis

Purpose: This study attempts to analyse internal and external factors that favourably lead to increased turnover of Online Food Delivery Services and to offer best strategies that can be implemented based on those indicators, and select the most effective strategy. Design: The study is based on primary and secondary data. Focus group method were employed as primary data source for IFE and EFE analysis followed by TOWS matrix and QSPM analysis and secondary data was obtained by reference to journal papers and books. Findings: The results shows that the company should select the best strategy as improvement in food quality followed by related food diversification. Originality/Value: The paper helps to understand the internal and external factors influencing sales of Online Food Delivery Services by the use of different analysis framework. Type of the Paper: Qualitative Analysis

Purpose – The main object of the study is to review the customer perception towards online food delivery services. The paper explores different dimensions involved in consumer perception towards online food delivery services which is an emerging industry. Design/methodology/approach – This research investigates a wide range of empirical and conceptual studies on consumer perception towards online food delivery services. The study reviews the literature between 1994 and 2021. The paper uses secondary data gathered for the review of consumer perception. Findings –The study focused on understanding the main drivers to consumer perception towards online food delivery services. Through a systematic review, it was understood that there is a need for in in-depth analysis of the association between different factors influencing the perception of consumers to order food online and to find the relationship between these variables. Practical implications – Online food ordering is a relatively new phenomenon in the worldwide marketplace. Growth and accessibility of the internet, along with people’s hectic work schedules, have pushed businesses to respond to new customer demand: food delivery to their doorsteps. Understanding the consumer perception better would aid in realizing the e-commerce platform’s full potential, which in turn shape people’ s quality of life, companies and economy in a macro way. Originality/value – The online food delivery industry is in the nascent stage, necessitating more study for academics and practitioners to gauge its full potentials. This paper reviews the limited existing research related to online food delivery business and explores consumer perception on food delivery. From a managerial perspective, the paper contributes for finding the research gaps, if any, and understanding consumer perception more broadly.