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How can one conciliate the claim that humans are uncertainty minimizing systems that seek to navigate predictable and familiar environments with the claim that humans can be creative? We call this the Enlightened Room Problem (ERP). The solution, we suggest, lies not (or not only) in the error-minimizing brain but in the environment itself. Creativity emerges from various degrees of interplay between predictive brains and changing environments: ones that repeatedly move the goalposts for our own error-minimizing machinery. By (co)constructing these challenging worlds, we effectively alter and expand the space within which our own prediction engines operate, and that function as 'exploration bubbles' that enable information seeking, uncertainty minimizing minds to penetrate deeper and deeper into artistic, scientific and engineering space. In what follows, we offer a proof of principle for this kind of environmentally led cognitive expansion. This article is part of the theme issue 'Art, aesthetics and predictive processing: theoretical and empirical perspectives'. [ABSTRACT FROM AUTHOR]