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1. ANATOMY OF A PROMO: The Art of the Drop; Momentum Marketing really knows how to lose a wallet

2. Platinum Award

3. GE Fin Services Drops Wallets, Sets Brand Ads

4. Latinos become key market for financial-service firms

5. GE's new 'sweepstakes' campaign generates leads. (Life/Health)

6. GE Financial Follows Soap Industry

7. GE offers $250,000 retirement sweepstakes

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