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The study shows how much influence social media helps ABM students in their business marketing strategies. It also consists of different opinions expressed from purposive sampling. This research was done by gathering information through a survey questionnaire with participants from Bestlink College of the Philippines in Quezon City. The researchers utilized a quantitative approach and survey questionnaire to extract information from the Students. The respondents of the study were 50 selected Grade 12 ABM Students. Based on the study results, marketing strategies in Students addressed the above-cited extent and helped the Grade 12 ABM Students recognize and effectively use social media as a tool for Customer Engagement- creating a bond with customers helps the customer feel connected with the business. Marketing Cost- It helps businesses to track the marketing cost easily. Attraction to Bigger Audience- It helps businesses to improve their search engines. Competition helps businesses to find new concepts. Brand Loyalty - It helps businesses to build a relationship. Cost- Offering customers cost-effective products that help the business gain more customers. Sale- Helps businesses distinguish the number of new customers who bought per period. Management- Proper Advertising can make a business develop good management. Brand Awareness- Boosting search engines can help business owners publicize their products. Customer Service- Provides support to both prospective and existing customers. Data Connections- Being aware of the customer's internet connection can aware the business owners. Communications-It is one of the vital keys of businesses. Scammers- Business owners should be aware of the problems the customers and their businesses face. Cyber Security- Business owners must also prioritize the security of their software. Product Shipments- Businesses must improve visibility throughout the shipping process. Social media can help people engage with their customers and get

The study shows how much influence social media helps ABM students in their business marketing strategies. It also consists of different opinions expressed from purposive sampling. This research was done by gathering information through a survey questionnaire with participants from Bestlink College of the Philippines in Quezon City. The researchers utilized a quantitative approach and survey questionnaire to extract information from the Students. The respondents of the study were 50 selected Grade 12 ABM Students. Based on the study results, marketing strategies in Students addressed the above-cited extent and helped the Grade 12 ABM Students recognize and effectively use social media as a tool for Customer Engagement- creating a bond with customers helps the customer feel connected with the business. Marketing Cost- It helps businesses to track the marketing cost easily. Attraction to Bigger Audience- It helps businesses to improve their search engines. Competition helps businesses to find new concepts. Brand Loyalty - It helps businesses to build a relationship. Cost- Offering customers cost-effective products that help the business gain more customers. Sale- Helps businesses distinguish the number of new customers who bought per period. Management- Proper Advertising can make a business develop good management. Brand Awareness- Boosting search engines can help business owners publicize their products. Customer Service- Provides support to both prospective and existing customers. Data Connections- Being aware of the customer's internet connection can aware the business owners. Communications-It is one of the vital keys of businesses. Scammers- Business owners should be aware of the problems the customers and their businesses face. Cyber Security- Business owners must also prioritize the security of their software. Product Shipments- Businesses must improve visibility throughout the shipping process. Social media can help people engage with their customers and get

The study shows how much influence social media has on ABM students in their businessmarketing strategies; it also consists of different opinions expressed from purposive sampling.This research was done by gathering information through a survey questionnaire withparticipants from Bestlink College of the Philippines in Quezon City. Based on the results of the study, marketing strategies in Students addressed the above-citedextent and helped the Grade 12 ABM Students to recognize and effectively use social mediaas a tool in terms of Customer Engagement- creating a bond with customers helps thecustomer feel a connection with the business. Marketing Cost. It helps businesses to trackmarketing costs easily. Attraction to a Bigger Audience- It helps businesses improve theirsearch engines. Competition helps businesses to find new concepts. Brand Loyalty helpsbusinesses to build relationships. Cost offers customers cost-effective products that help thebusiness gain more customers. Sales help businesses distinguish the number of newcustomers who bought per period. Management through proper advertising can help abusiness develop good management skills. Brand Awareness through search engines canhelp business owners publicize their products. Customer Service- Provides support to bothprospective and existing customers. Data Connections- Being aware of the customer'sinternet connection can make the business owners. Communication is one of the importantkeys of businesses. Scammers- Business owners should be aware of the problems faced bythe customers and their Businesses. Cyber Security- Business owners must also prioritize thesecurity of the software they are using. Product Shipments- Businesses must improve visibilitythroughout the shipping process.   Social media can help a business person to engage with their customers and get feedbackabout their business. Business people can use social media in various ways to improve theirmarketing strategy, such as advertising and prom