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323 results on '"Germelmann, Claas Christian"'

4. Value Configuration in Higher Education -- Intermediate Tool Development for Teaching in Complex Uncertain Environments and Developing a Higher Education Value Framework

Author

Wawrzinek, David, Ellert, Guido, and Germelmann, Claas Christian

Abstract

This conceptual paper addresses the issue of value creation in the field of higher education and presents a new theoretical perspective by assigning the Service Dominant Logic (SD-logic) and developing a higher education value framework, consisting of ten "foundational premises" for a better understanding of higher education phenomena. Furthermore, based on the theoretical findings this paper presents the Empirical Research Map as a holistic, intermediate learning- and teaching-tool that provides a navigational aid through the entire socio-scientific empirical research process and visualizes all interlinked research steps on a single DIN-A-3-sheet. The empirical research process is affected by high complexity and thus uncertainty. Students have to make many decisions and have problems in anticipating long-range and secondary effects. From a didactic perspective, the Empirical Research Map facilitates making important decisions, the anticipation of long-range and secondary effects and therefore provides additional value to researchers, teachers and students in the social sciences.

Published
2017

8. Editorial

Author

Germelmann, Claas Christian and Boztuğ, Yasemin

Published
2020

10. Erfolgreiche Feldstudien in der Unternehmensmarktforschung: Wege aus der Testeritis.

Author

Heidel, Bernhard and Germelmann, Claas Christian

Abstract

Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024

30. Boarding completed? - Wie die „Reise zum Mittelpunkt des Metaversums" weitergehen könnte.

Author

Föhr, Jonas, Koch, Timo, and Germelmann, Claas Christian

Subjects
SHARED virtual environments, VIRTUAL reality, TOUR brokers & operators, ARTIFICIAL intelligence, CONFERENCES & conventions
Abstract

Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

33. Überblick über die Ergebnisse der empirischen Studien

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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34. Die Bedeutung von Mund-zu-Mund-Propaganda und Werbung für die Erinnerung der Preis-Leistungs-Verhältnisse von Einkaufszentren

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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35. Studie II zum Einfluß von Mund-zu-Mund-Propaganda und wahrgenommener Werbung auf das Preisimage von Einkaufszentren außerhalb des Point-of-Sale

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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36. Quellenverzeichnis

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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37. Studie I zur Bedeutung von Wahrnehmungsbildern und Gedächtnisbildern für die Entstehung von Preisimages außerhalb des Point-of-Sale

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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38. Ausblick und weiterer Forschungsbedarf

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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39. Umweltpsychologische Erklärungsbeiträge zum Einfluß des Wahrnehmungsbildes auf die Wahrnehmung der Preis-Leistungs-Verhältnisse von Einkaufszentren

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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40. Die Bedeutung der Wahrnehmung und Erinnerung der Preis-Leistungs-Verhältnisse von Einkaufszentren im Einkaufszentrenwettbewerb

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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41. Empfehlungen für die Praxis der Einkaufszentrengestaltung und des Einkaufszentrenmanagements

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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42. Preisimages von Einkaufszentren

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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43. Mentale Einkaufszentrenrepräsentationen und Erinnerung der Preis-Leistungs-Verhältnisse von Einkaufszentren

Author

Germelmann, Claas Christian, Behrens, Gerold, editor, Bekmeier-Feuerhahn, Sigrid, editor, Esch, Franz-Rudolf, editor, Gröppel-Klein, Andrea, editor, Hildebrandt, Lutz, editor, Kaas, Klaus Peter, editor, Neibecker, Bruno, editor, Posselt, Thorsten, editor, Schade, Christian, editor, Trommsdorff, Volker, editor, Weinberg, Peter, editor, and Germelmann, Claas Christian

Published
2003
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44. Shopping-Center

Author

Germelmann, Claas Christian, Neder, Pablo, Zentes, Joachim, editor, Swoboda, Bernhard, editor, Morschett, Dirk, editor, and Schramm-Klein, Hanna, editor

Published
2012
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47. Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge.

Author

Germelmann, Claas Christian, Herrmann, Jean-Luc, Kacha, Mathieu, and Darke, Peter R.

Subjects
GEOMETRIC congruences, PERSUASION (Psychology), AWARENESS, MASS media
Abstract

We suggest that thematic ad–medium congruency versus incongruency evokes distinct effects on consumer evaluations through different underlying mechanisms. Specifically, we propose congruency largely has positive effects on consumer evaluations due to a relatively automatic fluency process, whereas incongruency evokes a more conscious and negative persuasion knowledge (PK) process that leads to negative evaluations. Study 1 showed that consumers were more attentive to incongruence than congruence, particularly when the ad–medium combination was presented with other ads or materials. Studies 2A and 2B confirmed that congruency led to positive evaluations through perceived fluency, whereas incongruency led to negative-PK thoughts involving manipulative intent and more negative evaluations. Studies 3A and 3B provided causal evidence for the role of PK by showing that positive PK attenuated the negative effects the incongruency tactic had otherwise. Overall, these findings suggest the common practice of directly comparing congruent and incongruent media tactics confounds two very different processes. Managerial implications for advertising and media marketing are discussed. [ABSTRACT FROM AUTHOR]

Published
2020
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